Why Growth-Stage Companies Keep Underestimating the Impact of Brand Awareness

by Morgan McLintic | Jul 15, 2026 | AI Tools, Blog, Business, Digital Marketing, GEO, Marketing, PR

Your brand budget is usually the first thing that gets cut. Not because it doesn’t work, just because it’s harder to defend. Demand generation produces metrics almost immediately, whereas brand is hard to measure. The problem is that demand gen and brand should...

How AI Visibility is Becoming a Board-Level Metric

by Arman Khayyat | Jul 1, 2026 | AI Tools, Blog, Digital Marketing, GEO, Marketing, SEO

At some point in the last year, someone in leadership asked you a version of these questions: Are we showing up in ChatGPT?  What does AI say about us?  Are our competitors appearing more than we are? If it hasn’t happened yet, it will. AI visibility represents...

Do AI brand pages get cited more in AI search results or are they just smoke and mirrors?

by Shane Jordan | Jun 24, 2026 | Blog, Digital Marketing, GEO, Marketing, SEO

If AI tools are now a primary research channel for B2B buyers (and they are), then showing up in those answers isn’t optional. It’s where the consideration set gets built, before anyone visits your website or fills out a form. We’ve been building AI...

How PPC Works for B2B – Building Lead Gen Through Awareness

by Patrick Brady | Jun 17, 2026 | Blog, Digital Marketing, Marketing, PPC

Here’s a familiar story: a fast-growing B2B company comes under revenue pressure and decides it’s time to prioritize leads at all cost. They take the “logical” step and pull every dollar from anything that doesn’t directly produce an MQL. After all, why spend...

What is Schema Markup in Layman’s Terms, and Does It Help With AI Optimization (GEO)?

by Alastair Nee | Jun 10, 2026 | Blog, Digital Marketing, GEO, Marketing, SEO

Schema markup has been around since 2011, calmly doing its job in the background while most marketers focused on keywords, backlinks, and content. It never really had its moment in the spotlight. That might finally be changing.   What is Schema Markup? So, what...

Brand Awareness Advertising for B2B: Playing the Smartest Long Game for Your Brand

by Alastair Nee | Jun 3, 2026 | Blog, Digital Marketing, Marketing, PPC

The B2B buyer’s shortlist is set before your sales team even knows a deal exists. Buyers arrive with four or five names already in mind, and they buy from that list 95% of the time. Meanwhile, AI search tools are drafting those shortlists before any human...