by Morgan McLintic | Jul 15, 2026 | AI Tools, Blog, Business, Digital Marketing, GEO, Marketing, PR
Your brand budget is usually the first thing that gets cut. Not because it doesn’t work, just because it’s harder to defend. Demand generation produces metrics almost immediately, whereas brand is hard to measure. The problem is that demand gen and brand should...
by Morgan McLintic | May 13, 2026 | AI Tools, Blog, Business, Digital Marketing, GEO, Marketing, PR
Your demand gen problem is an awareness problem. If you’re running an AI company and your pipeline is sluggish, the instinct is to throw more resources at the bottom of the funnel. More SDRs. More ads. Another gated whitepaper. The data points to a different...
by Morgan McLintic | Feb 11, 2026 | Blog, Business, Digital Marketing, Marketing, PR
We’re nearing a tipping point in AI Search from initial experimentation to robust implementation, and it’s time for savvy tech marketers to take note. I’ll admit to self-interest here since Firebrand sells Generative Engine Optimization services to get brands noticed...
by Morgan McLintic | Dec 3, 2025 | Blog, Business, Digital Marketing, Marketing, PR
It’s Predictions Season! Over the past few years, we’ve had a pretty good track record, and sparked some of our most popular podcast episodes. And spoiler alert, we got 85% of them right for 2025. Not bad. Let’s dive in for some tech marketing predictions for 2026: PR...
by Morgan McLintic | Sep 23, 2025 | Blog, Business, Digital Marketing, Marketing, PR
Every year, I write a post celebrating the anniversary of our PR and growth marketing agency Firebrand. It’s an opportunity to mark a milestone, review the past 12 months, thank clients and the team. I might call out a few highlights, like our new GEO service or the...
