Firebrand is a

Digital
Marketing
Agency

We’re also a PR Agency and Content Marketing Agency.

Digital marketing is complex. Startups must find the right combination of creativity, tactics and technology to grow awareness and convert traffic.

Successful digital marketing isn’t about tools, incremental improvements or comparisons with traditional marketing.

It’s about timing, insight and execution. The tactics which yield the best returns today won’t be the ones you rely on next year. That’s where Firebrand Communication’s digital marketing services can help.

Firebrand is an SEO agency for startups that helps develop the maturity of their digital marketing programs. From the first forays into search optimization to the latest paid search or account-based marketing techniques, we help your team understand their marketing metrics and meet key business goals.

DIGITAL MARKETING FOR STARTUPS: OUR SERVICES

As a boutique full service digital marketing agency for startups, Firebrand focuses on:

Messaging

Identifying the messages that will drive action

Marketing Strategies

Lead generation, demand generation, inbound marketing, campaign planning, marketing plans

Optimizations

Creating baselines and improving performance

 

Marketing Ops

Configuring the martech stack and campaigns

Channel Management

Organic and paid search, remarketing, display advertising, social media marketing, ABM and email marketing

Audit & Measure

Adjusting the mix, allocating budgets

 

Firebrand’s digital marketing agency services

include digital marketing strategy, marketing campaign management for SEO, SEM, paid social, display advertising, remarketing, CRO, ABM and email marketing, as well as marketing tech integration, measurement, mix optimization and auditing.

What types of
digital marketing services
do we provide?

SEO

Brands need to be found online. The best proposition and the most compelling content will be overlooked by potential audiences unless they rank highly. So every brand engages in search engine optimization, with disproportionate organic traffic going to those who succeed.

Good SEO requires a clear strategy, commitment and an understanding of user experience. Activities include technical and on-page optimization, link building and a consistent flow of highly optimized content. Brands which invest in the myriad of holistic, white-hat SEO techniques will win the clicks and conversions.

Paid Search and Display

Paid search – aka “SEM” (Search Engine Marketing) and “PPC” (Pay Per Click) – ensures your brand appears when your audiences are looking for topics you care about. A search can indicate buying intent, which is demand your startup can satisfy to grow your business. But those clicks can be expensive with little return without savvy implementation and constant management.

Display advertising can put your messages in front of the right target audiences in a measurable way, while remarketing can remind those familiar with the brand about offers and events. The combination provides a powerful way for brands to build recognition and drive conversions.

Conversion Rate Optimization

Visitors are coming to your site and bouncing before taking action. It may be they aren’t at that stage in their process, or perhaps your page isn’t performing. Conversion rate optimization (CRO) helps brands understand what to change to improve results from landing pages. Heatmaps and scroll maps can show visitor behavior. Design, layout and content changes can be A/B tested on a path to improved performance and a fully optimized web design.

Account-Based Marketing

Large enterprise sales take a united effort between sales and marketing. Identifying key stakeholders in named accounts and creating a surround sound of key messages is the remit of account-based marketing (ABM). Startups can begin to adopt ABM techniques, even while the organizational, cultural, technical, and operational changes are implemented. ABM is more than a new marketing platform, it’s an approach which should improve win rates and penetration with milestone customers.

CLIENTS

Paid and organic search, display and social media for multicloud application services pioneer.

SEO, paid search and display for real-time NoSQL database.

Paid and organic search for leader in GPU-accelerated analytics.

SEO and paid media for leader in MLOps.

In their words

 “Firebrand quickly understood our market position and put together Google Ads strategies that drove quality leads right out of the gate. They were able to efficiently reach our audience and nailed the PPC plan.”

Josh Gleason, Vice President of Marketing – Kloudio

What makes our digital marketing agency different?

Most agencies are disciplined, hard-working, creative and well-connected. But digital marketing campaigns do still fail. That’s why we set out to be all those things and more.

Reasons campaigns fail

Our Solution

Lack of domain expertise

The team simply doesn’t ‘get it’

Experienced team

Averaging over 15 years in the sector

Team churn

Eroding knowledge and relearning lessons

Engaged culture

Zero involuntary team churn

Lack of senior involvement

Placing too much pressure on junior staff

Hands-on

The senior marketing team is involved on a daily basis

Lack of proactivity

Not enough ideas or opportunities

Innovating

Close to the latest tactics

Poor writing

Cookie cutter strategy which doesn’t work

Specialists

Focused on this space so we know what works

Find out more about why we are different here

We’ve also put together a ‘Safe Start’ Pledge for new clients to ease the transition to a new firm, avoiding common pitfalls.

RESOURCES

Why We Like Hiring Freelancers

Freelancers who join us full-time have just the right skills for startup marketing – here’s why….

Understanding The Value Of Assisted Conversions

Think back to the last time you purchased a pair of headphones or earbuds online. Did you type “earbuds” into Google and click…

Predictions for the Future of SEO in 2021

SEO is a marketing enigma. Just when us SEO experts think we have figured out a repeatable blueprint for SEO success, Google drastically changes its…

Ready to outshine your competitors?

Contact us to crush your marketing goals.