Firebrand is a PR Agency
We’re also a Digital Marketing and Content Marketing Agency.
Startups need to get the message out. They need to raise awareness and educate audiences about their company, category and products.
But there’s a gap between what the company knows, and what its audiences know.
PR aims to close that perception gap. If only your prospects understood there’s a better way, if only partners, employees or investors could see the potential. That’s where Firebrand can help.
As a tech PR agency in San Francisco, Firebrand leads startups along the path to increased reputation, building strong relationships with customers and community, and towards hitting key business goals. We help your target audience see what you see.
PUBLIC RELATIONS FOR STARTUP COMPANIES: OUR SERVICES
As a boutique technology public relations agency for startups, Firebrand focuses on:
Conveying your story and why it matters, in a way that stands out.
Creating preference and positive associations.
Increasing recognition for the company, products and leadership.
Educating prospects, shaping opinion, driving action.
Firebrand’s PR agency services
include messaging, media relations, influencer marketing, analyst relations, social media marketing, speaking / awards programs, executive visibility, press releases, paid content and earned media.
What PR services
do we provide?
Communicating the company’s mission, vision, values and milestones. Corporate Communications builds awareness and shapes reputation. It creates value and enhances your appeal to investors, partners and talent. For startups, this includes announcing funding rounds and management team appointments, shaping the category with influencers, conducting primary research, collaborating with partners and setting standards.
It also involves executive visibility and thought leadership. At an early stage, the senior team is a key asset of the company that highlights potential and adds credibility, personality and vision.
Product launches and updates are a staple of PR for startups. How can startups make it matter externally as much as it matters internally? That’s down to the messaging, timing, creativity and execution. Firebrand’s public relations services can help you get the most from product PR against a backdrop of diminishing media opportunity.
Raising awareness of the senior team and their perspectives on key issues. Executive visibility starts with defining the platform for each spokesperson and their thought leadership point of view. Profiles are raised through speaking opportunities; bylines and columns; placing commentary on current topics in earned media and on social channels. It can involve coaching, ghostwriting, and media training to ensure execs are on message and consistent.
Any startup can have a crisis which threatens its existence. The reputational damage will change the prospects of the company. How the company responds can be the deciding factor. Firebrand has an experienced team of former journalists and communications veterans who can guide you through the storm of reputation management. Better still, let’s navigate around it in the first place.
Raising awareness of a pioneer in hearing heath for those with mild to moderate hearing loss.
Corporate, product and mission-oriented comms for leader in modern spend management.
Building the category of External Data for late-stage startup through education and thought leadership.
Establishing an expert in employee listening through research, earned media and content.
In their words
“Collaborative in approach, expansive in vision, and extremely talented in execution.”
– Joey Pritikin, Chief Product Officer – Paravision
What makes our PR agency different?
Most agencies are disciplined, hard-working, creative and well-connected. But PR strategies and campaigns do still fail. That’s why we set out to be all those things and more.
Reasons campaigns fail
Lack of domain expertise
The team simply doesn’t ‘get it’
Averaging over 15 years in the sector
Eroding knowledge and relearning lessons
Zero involuntary team churn
Lack of senior involvement
Placing too much pressure on junior staff
The senior team is involved on a daily basis
Lack of proactivity
Not enough ideas or opportunities
Close to the issues bringing opps your way
Leading to redrafts and a slow campaign
Staffed with recognized journalists
Find out more about why we are different here
We’ve also put together a ‘Safe Start’ Pledge for new clients to ease the transition to a new firm, avoiding common pitfalls.
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