Firebrand is a PR Agency for Tech Brands
We’re also a Digital Marketing and Content Marketing Agency.
Startups need to get the message out. They need to raise awareness and educate audiences about their company, category and products.
But there’s a gap between what the company knows, and what its audiences know.
Technology public relations aims to close that perception gap. If only your prospects understood there’s a better way, if only partners, employees or investors could see the potential. That’s where Firebrand can help.
As a tech PR agency in San Francisco, Firebrand leads startups along the path to increased reputation, building strong relationships with customers and community, and towards hitting key business goals. We help your target audience see what you see.
PUBLIC RELATIONS FOR STARTUP SERVICES
As a boutique technology pr agency for startups, Firebrand focuses on:
Messaging
Conveying your story and why it matters, in a way that stands out.
Brand Building
Creating preference and positive associations.
Raising Awareness
Increasing recognition for the company, products and leadership.
Demand Building
Educating prospects, shaping opinion, driving action.
Firebrand’s PR services
include messaging, media relations, influencer marketing, analyst relations, social media marketing, speaking / awards programs, executive visibility, press releases, paid content and earned media.
What public relations services
do we provide for B2B startups?
Corporate Communications
Communicating the company’s mission, vision, values and milestones. Corporate Communications builds awareness and shapes reputation. It creates value and enhances your appeal to investors, partners and talent. For startups, this includes announcing funding rounds and management team appointments, shaping the category with influencers, conducting primary research, collaborating with partners and setting standards.
It also involves executive visibility and thought leadership. At an early stage, the senior team is a key asset of the company that highlights potential and adds credibility, personality and vision.
Product PR
Product launches and updates are a staple of PR for startups. How can startups make it matter externally as much as it matters internally? That’s down to the messaging, timing, creativity and execution. Firebrand’s public relations services can help you get the most from product PR against a backdrop of diminishing media opportunity.
Executive Visibility
Raising awareness of the senior team and their perspectives on key issues. Executive visibility starts with defining the platform for each spokesperson and their thought leadership point of view. Profiles are raised through speaking opportunities; bylines and columns; placing commentary on current topics in earned media and on social channels. It can involve coaching, ghostwriting, and media training to ensure execs are on message and consistent.
Crisis Management
Any startup can have a crisis which threatens its existence. The reputational damage will change the prospects of the company. How the company responds can be the deciding factor. Firebrand has an experienced team of former journalists and communications veterans who can guide you through the storm of reputation management. Better still, let’s navigate around it in the first place.
CLIENTS
Establishing an expert in employee listening through research, earned media
and content.
Corporate, product and mission-oriented comms for leader in modern spend management.
Ensuring all people in all types of work have access to affordable retirement savings plans
In their words
What makes our PR agency different?
Most agencies are disciplined, hard-working, creative and well-connected. But PR strategies and campaigns do still fail. That’s why we set out to be a B2B public relations agency that is all those things and more.
Reasons campaigns fail |
Our Solution |
Lack of domain expertiseThe team simply doesn’t ‘get it’ |
Experienced teamAveraging over 15 years in the sector |
Team churnEroding knowledge and relearning lessons |
Engaged cultureZero involuntary team churn |
Lack of senior involvementPlacing too much pressure on junior staff |
Hands-onThe senior team is involved on a daily basis |
Lack of proactivityNot enough ideas or opportunities |
Media savvyClose to the issues bringing opps your way |
Poor writingLeading to redrafts and a slow campaign |
Award-winning copyStaffed with recognized journalists |
PUBLIC RELATIONS CASE STUDIES
Perceptyx
Perceptyx becomes an authority on the future of work after executing mediagenic thought leadership program
Rippling
Rippling engages HR professionals through targeted media coverage and byline articles
Emburse
Emburse reaches CFOs with executive thought leadership and media relations
Find out more about why we are different here
We’ve also put together a ‘Safe Start’ Pledge for new clients to ease the transition to a new firm, avoiding common pitfalls.
RESOURCES
Elevate Your PR Campaign with the 12 Brand Archetypes
A Hero? An Everyman? A Magician? Learn how your brand’s archetype can (and should) play a big role in your PR strategy.
The Lost Art of B2B Product PR
12 Ways Generative AI Tools Can Help PR Professionals
Going fast is in public relations pros’ DNA. Explore the new fast lane that’s been created by generative AI.
Ready to outshine your competitors?
Contact us to crush your marketing goals.