Firebrand is a PR Agency

We’re also a Digital Marketing and Content Marketing Agency.

Startups need to get the message out. They need to raise awareness and educate audiences about their company, category and products.

But there’s a gap between what the company knows, and what its audiences know.

PR aims to close that perception gap. If only your prospects understood there’s a better way, if only partners, employees or investors could see the potential. That’s where Firebrand can help.

As a tech PR agency in San Francisco, Firebrand leads startups along the path to increased reputation, building strong relationships with customers and community, and towards hitting key business goals. We help your target audience see what you see.

PUBLIC RELATIONS FOR STARTUP COMPANIES: OUR SERVICES

As a boutique technology public relations agency for startups, Firebrand focuses on:

Messaging

Conveying your story and why it matters, in a way that stands out.

Brand Building

Creating preference and positive associations.

Raising Awareness

Increasing recognition for the company, products and leadership.

Demand Building

Educating prospects, shaping opinion, driving action.

Firebrand’s PR agency services

include messaging, media relations, influencer marketing, analyst relations, social media marketing, speaking / awards programs, executive visibility, press releases, paid content and earned media.

What PR services
do we provide?

Corporate Communications

Communicating the company’s mission, vision, values and milestones. Corporate Communications builds awareness and shapes reputation. It creates value and enhances your appeal to investors, partners and talent. For startups, this includes announcing funding rounds and management team appointments, shaping the category with influencers, conducting primary research, collaborating with partners and setting standards.

It also involves executive visibility and thought leadership. At an early stage, the senior team is a key asset of the company that highlights potential and adds credibility, personality and vision.

Product PR

Product launches and updates are a staple of PR for startups. How can startups make it matter externally as much as it matters internally? That’s down to the messaging, timing, creativity and execution. Firebrand’s public relations services can help you get the most from product PR against a backdrop of diminishing media opportunity.

Executive Visibility

Raising awareness of the senior team and their perspectives on key issues. Executive visibility starts with defining the platform for each spokesperson and their thought leadership point of view. Profiles are raised through speaking opportunities; bylines and columns; placing commentary on current topics in earned media and on social channels. It can involve coaching, ghostwriting, and media training to ensure execs are on message and consistent.

Crisis Management

Any startup can have a crisis which threatens its existence. The reputational damage will change the prospects of the company. How the company responds can be the deciding factor. Firebrand has an experienced team of former journalists and communications veterans who can guide you through the storm of reputation management. Better still, let’s navigate around it in the first place.

CLIENTS

Raising awareness of a
pioneer in hearing heath for
those with mild to moderate hearing loss.

Corporate, product and
mission-oriented comms for leader in modern spend management.

Ensuring all people in all
types of work have access to affordable retirement
savings plans

Establishing an expert in employee listening through research, earned media
and content.

In their words

“Firebrand was right in the trenches with us, giving counsel, driving the PR program and bringing us opps. We were soon able to punch above our weight positioning alongside unicorn competitors. Can’t ask for more than that.”

– Adam Harris, CMO – Copper Banking

What makes our PR agency different?

Most agencies are disciplined, hard-working, creative and well-connected. But PR strategies and campaigns do still fail. That’s why we set out to be all those things and more.