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Startups need to get the message out. They need to raise awareness, build brand and educate their audiences about their company, category and proposition.
But there’s a gap between what the company knows, and what its audiences know. PR aims to close that perception gap. If only your prospects understood there’s a better way, if only partners, employees or investors could see the potential. That’s where Firebrand can help.
Based in San Francisco, Firebrand leads startups along the path to increased reputation, building strong relationships with customers and community, and towards hitting key business goals. We help your audience see what you see.
PR PROGRAMS FOR STARTUPS.
As a boutique PR agency specializing in tech and health tech startups, Firebrand focuses on:
Articulating what we need to communicate
Increasing recognition for the company, products and leadership
Making positive connections when they think of you
Building understanding, changing attitudes, shaping opinion
Firebrand’s public relations activities include messaging, media relations, influencer / analyst relations, social media marketing, speaking / awards programs, executive visibility, press releases, paid content and earned media.
Communicating the company’s mission, vision, values and milestones. Corporate Communications builds brand awareness, it moves the market and it creates value. For startups, this includes announcing funding rounds and management team appointments, shaping the category with influencers, conducting primary research, collaborating with partners and setting standards.
It also involves executive visibility and thought leadership. At an early stage, the senior team is a key asset of the company adding credibility, personality, vision and highlighting potential.
Product launches and updates are a staple of startup PR. How can startups make it matter externally as much as it matters internally? That’s down to the messaging, timing, creativity and execution. Firebrand can help you get the most from product PR against a backdrop of diminishing media opportunity.
Raising awareness of the senior team and their perspectives on key issues. Executive visibility starts with defining the platform for each spokesperson and their thought leadership point of view. Profiles are raised through speaking opportunities, bylines and columns, pitching around current topics and on social media. This can involve coaching, ghostwriting, and training to ensure execs are on message and consistent.
Every startup can have a crisis which threatens their existence. The reputational damage will change the prospects of the company. How the company responds can be the deciding factor. Firebrand has an experienced team of former journalists and communications veterans who can guide you through the storm of reputation management. Better still, let’s navigate around it in the first place.
Raising awareness of a pioneer in hearing heath for those with mild to moderate hearing loss.
Brand awareness and lead gen PR for digital therapeutics startup bringing millions back to good mental health.
Corporate, thought leadership and technical B2B program for the leader in domestic sourcing and agile software development.
Brand awareness and positioning program for the leader in AI-powered litigation software.
“Collaborative in approach, expansive in vision,
and extremely talented in execution.”
Joey Pritikin, Co-CEO – Tascent
Most agencies are disciplined, hard-working, creative and well-connected. Firebrand is no different. But that’s not why PR campaigns fail:
You can find out more about why we are different here. We’ve also put together a ‘Safe Start’ Pledge for new clients to ease the transition to a new firm, avoiding common pitfalls.
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