FiredUp!
The Startup Marketing Podcast
FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies and tactics to build brand and drive demand for your startup. Featuring interviews with marketing leaders, our take on the latest trends, and practical tips about PR, content marketing and growth marketing, we promise plenty of signal with some noisy fun along the way.
Latest Podcasts
Here are all the latest episodes chocked full of goodness – show notes, contact details for our guests and transcripts.
Episode 33 – Where to Start with Market Research with Sean Campbell
Running a startup is inherently risky with a lot of unknowns. One of the ways to address the...
Episode 32 – Trends in Content Marketing
The Content Marketing Institute has released some interesting stats from a recent survey of B2B...
Episode 31 – Measuring OOH Advertising with Ty Tinker
Traditionally, out-of-home advertising has been limited to brand awareness rather than direct...
Episode 30 – Burning Questions about Content Marketing
Marketing in an online world can feel challenging when trends, algorithms, and our ideal audience...
Episode 29 – The Future of Programmatic Advertising with Sean Crawford
The topic of programmatic advertising is complex and with the increase in privacy regulations and...
Episode 28 – The Path from PR Pro to CMO with Ronnie Manning
It’s no surprise to PR professionals out there that starting in PR can open doors in marketing and...
Episode 27 – The Impact of AI on Marketing with Katie King
Although we recognize that AI tools cannot completely replace the human touch, it is becoming...
Episode 26 – Burning Questions about PR
In our work, we run into quite a few common questions about PR best practices, industry trends,...
Episode 25 – Brand Positioning and Differentiation with Bill Chiaravalle
A lot of startups avoid thinking about their brand positioning in the early stages, finding...
Episode 24 – How to Use the Brand Archetypes for PR
A brand archetype helps define the personality and voice of a business. Identifying your brand...
Episode 23 – How to Implement ABM with Bill Odell
ABM (account-based marketing) is not for everyone and you might find yourself deep in the trenches...
Episode 22 – Cold email works! Learn why with Dan Englander
Cold email can feel daunting for startup marketers. It is marketed as this ‘set it and forget it’...
Episode 21 – Launching Your Startup Marketing Program with Scott Schwarzhoff
In marketing, we often talk about building on momentum but when you’re just starting out, you...
Episode 20 – Marketing an Open Source Product with Jonathan Symonds
Open source can be seen as a marketing strategy more than anything else. And when you don’t always...
Episode 19 – Building a Sustainable Community with Nuri Djavit
Building and maintaining a strong brand community is crucial for companies in today’s digital...
Episode 18 – Product Marketing with Kristine Newman
A product marketer truly sits in the middle of the marketing team, the sales team, the product...
Episode 17 – Content Marketing Audits with Nicole Pytel
The difference between content creation and content marketing is the strategy behind the content....
Episode 16 – 2024 Industry Predictions
In every episode we have asked our guests to share their trend predictions for the upcoming year....
Meet the Hosts
Morgan McLintic
Co-host
Morgan is the founder of Firebrand and veteran startup marketing and PR guy. He literally has a bag of dumb questions on his desk which he will ask, so you don’t have to. He’s the one with the British accent.
Nicole Pytel
Co-host
Nicole is Firebrand’s VP of Content Marketing and loves finding new ways to engage leads. This startup marketing pro used to be a sports reporter and news anchor, so expect a few curve balls.
Chris Ulbrich
Co-host
As Firebrand’s head of media relations, Chris keeps a weather eye on breaking news and trends in tech coverage. With a background as a reporter and editor, he’s all about the story.
Ian Lipner
Co-host
Wherever there is a crisis, Ian will be there. Not because he has bad luck, but because he’s great at fixing them. He’s also great at spotting trends, except in fashion. Bit of a blind spot there.