FiredUp!
The Startup Marketing Podcast
FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies and tactics to build brand and drive demand for your startup. Featuring interviews with marketing leaders, our take on the latest trends, and practical tips about PR, content marketing and growth marketing, we promise plenty of signal with some noisy fun along the way.
Latest Podcasts
Here are all the latest episodes chocked full of goodness – show notes, contact details for our guests and transcripts.
The Hottest Trends in Tech Marketing
We’ve reached the halfway point of the year, and what a busy six months it’s been! To offer a...
Email Marketing in the AI Era
In an era of constant change in the digital marketing world, email marketing remains a powerful...
How to Combat Ad Fraud with Rich Kahn
Last year, over $700 billion was spent on digital marketing. Of that, $140 billion was stolen by...
Building a CEO’s Personal Brand with Loreta Tarozaite
With the increase in AI-created content, having an authentic personal brand built by your CEO is...
An Introduction to GEO with Shane Jordan
Generative Engine Optimization (GEO) is rapidly emerging as the next frontier of search strategy....
What is Happening at TechCrunch?
TechCrunch has been a pivotal publication in the startup and tech ecosystem since its founding in...
What’s New in Cybersecurity PR with Nick Lagalante
The world of PR is constantly changing, but nowhere is it evolving as fast as in the cybersecurity...
Marketing in the Age of Uncertainty
In the world of startup marketing, uncertainty isn’t just a buzzword– it’s a daily reality....
Converting Trial Users with Claire Heginbotham
As marketers, we spend a lot of our time getting people to sign up on our website, converting them...
Why Your Content is Getting No Clicks
Getting your startup’s message heard can feel like an uphill battle. And in the crowded startup...
How to Attract VC Attention with Kyle York
Navigating the competitive world of venture capital can be challenging for emerging entrepreneurs...
How to Hire a Digital Marketing Agency
Choosing the right digital marketing agency can be a complex and challenging process for...
Is AI Making Marketing Worse?
With the uptick in people integrating AI into their workflow, we’re starting to uncover some of...
Is PR Really Dead?
We’ve heard time and time again over the years that PR is dead or content marketing is dead, but...
Brand Experiences in the AI Era with Brian Tillman and Joe DePalma
AI search is changing the game with tools like ChatGPT and Perplexity providing instant answers...
How to Build a Thought Leadership Campaign
We’ve already established that thought leadership is a powerful strategy for startups to build...
Marketing’s Role in Business Leadership with Juliana Pereira
As marketers, it’s easy to get pulled into the day-to-day tactical operations of marketing and...
What Does it Take to be a Thought Leader?
Many brands and people want to be known as a thought leader, and for good reason! A survey by...
Meet the Hosts
Morgan McLintic
Co-host
Morgan is the founder of Firebrand and veteran startup marketing and PR guy. He literally has a bag of dumb questions on his desk which he will ask, so you don’t have to. He’s the one with the British accent.
Nicole Pytel
Co-host
Nicole is Firebrand’s VP of Content Marketing and loves finding new ways to engage leads. This startup marketing pro used to be a sports reporter and news anchor, so expect a few curve balls.
Chris Ulbrich
Co-host
As Firebrand’s head of media relations, Chris keeps a weather eye on breaking news and trends in tech coverage. With a background as a reporter and editor, he’s all about the story.
Want to join us as a guest?