News and Views from the Firebrands.
How To Measure Brand Awareness in B2B: From Abstract Concept to Measurable Metrics
Discover how measuring B2B brand awareness can give you a clear view of your brand’s visibility, trust, and top-of-mind presence. Learn how to use proxy metrics, social sentiment, branded search, AI search sessions, PR coverage, and share of voice to track growth and guide marketing strategy in the AI era.
How to Align PR and GEO for Maximum AI Visibility
Generative Engine Optimization (GEO) is here – and PR teams are suddenly in the spotlight. Learn how to align your PR strategy with GEO to boost your AI search visibility, drive brand awareness, and earn more LLM citations.
GEO and SEO Success: The Importance of FAQs on Your Website
Why are FAQ sections popping up at the bottom of core web pages? Find out plus tips to boost GEO, SEO, and AI citations.
Why Interactive Content Matters More Than Ever in the AI Era
Generic content doesn’t cut it. Learn how interactive assets turn buyer intent into real marketing impact.
Lessons Learned From 100 B2B Marketing Podcast Episodes
100 B2B marketing podcast episodes of FiredUp! Get our top lessons on telling startups’ stories, stumbles, and sticking with it.
What is LLMs.txt and How Can It Boost Your GEO Efforts?
LLMs.txt stops AI from guessing about your web content. Learn how to control what chatbots say about your brand.
AI Press Release Optimization: GEO Strategy Best Practices
The rules of visibility have changed. Use our GEO press release strategy and free template to stay ahead.
What to Ask (and Not Ask) Your Potential PR Agency If You’re Looking to Unlock Better Media Coverage
Here’s what to ask (and what not to ask) if you want your PR agency to create maximum impact
Email Marketing in the AI Era: Make Your Messages Stand Out
The secret to better results from your email marketing? Being AI-enhanced, not AI-only.
How Does Click Fraud Work in Digital Advertising? What You Need to Know
Uncover the impact of click fraud on digital advertising and what you need to know about click fraud prevention.
Millennials Matter in B2B – Here’s How to Market to Them Smarter
B2B marketers, take note: your top buyers are millennials. Here’s your cheat sheet for connecting with them.
How to Break the Cycle of Generic B2B Content Creation
In a sea of sameness, generic content sinks. Here’s how to make sure yours swims.
Firebrand Wins 2025 Communicator Award for Integrated & Multi-Channel Business-to-Business Campaign
The Communicator Awards has recognized Firebrand with an Award of Distinction in the Integrated & Multi-Channel Business to Business Campaign category for our work with VMware.
5 Ways to Boost Brand Visibility in AI Search Results
Discover how Generative Engine Optimization (GEO) is reshaping SEO and what your brand can do to stay ahead.
The Purr-suit of Relevance: What Brands Need to Understand About Newsjacking
Crash the right party. Learn how to master newsjacking and turn trending topics into PR wins.
LinkedIn B2B Lead Generation Best Practices: A Quick Guide to Success
Learn all about LinkedIn B2B lead generation and 5 tips for generating business leads on LinkedIn.
Make it make sense! Why your message isn’t landing, and how to fix it
If your audience looks confused, it’s not them—it’s you. Niall Cook explains why your message isn’t landing and what to do before hitting publish again.
GEO vs. AIO vs. LLMO – What Are We Calling This New Organic Optimization Strategy?
Explore GEO, LLMO, and AIO—three terms battling to define the future of digital visibility. The name you choose could shape how we optimize for AI.