Solutions

Be Found Online by Potential Customers

icon be found online

What’s the situation?

You’ve built a great product that solves a real customer need. However, your prospects are hard to reach proactively, so it’s essential they can find you when they are in-market. Your brand needs to be discovered not only when people are actively searching for solutions but also when they’re scrolling through their feeds, increasing your chances of capturing their attention and driving growth.

How do we solve it?

Firebrand has an arsenal of marketing tactics designed to get your brand in front of the right people at the right time. We ensure that the best mix of marketing channels is used, and that each one is optimized with content that resonates with the audience.

Our expertise across PR, content marketing, and digital marketing services, enables startups and scaleups to stand out from the crowd and create instant credibility with prospects when they are researching solutions. Whether on search engines, social media, traditional media, or AI chatbots, our approach to content creation and optimization boosts your share of voice with a cohesive message that truly sticks.

Firebrand can optimize your online presence for both search crawlers and algorithms so your website and content show up when it matters most. Further optimizing for your customer profiles helps to drive action after being discovered. By focusing on both the small details, like configuring social media profiles, and the big tasks, like implementing site-wide SEO strategies, you can be sure to be found online and generate authority with potential buyers.

Which services are involved?

Firebrand provides a wide range of services to help you be discovered online and stay top of mind. This typically, would include:

    • Content Marketing
    • Video Creation
    • SEO Audit
    • SEO Keyword Research
    • On-page Optimization
    • SEO Content Creation
    • Paid Search Audit
    • Paid Search Campaigns
    • CRO
    • Social Media Management
    • YouTube Optimization
    • Backlinks from Editorial Coverage
    • Custom Reporting Dashboards
diagram be found online

WHERE HAVE WE DONE THIS BEFORE?

suitefiles

Driving significant organic search growth and discovery

hotel engine

Grabbing attention with a creative social media campaign

Amount logo

Amplifying brand presence with targeted content campaigns

Why Firebrand can solve this challenge

    • We have a senior-team of multi-disciplinary marketing professionals
    • We have helped over 50 B2B clients scale impressions for their brand and content through website, content, and social media optimization
    • We always stay on top of the latest search algorithm, social algorithm, and AI changes to ensure our tactics for growth are sound
    • We deploy Multiplier Marketing to compound our impact with content creation and web presence optimization
    • We build collaborative, custom reporting dashboards showing how users found you online and how they engaged with your content

Contact us to easily be discovered online by the right people

LEARN MORE ABOUT OUR APPROACH

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FAQs

Why is online visibility important for B2B startups?

Online visibility is critical for B2B startups because buyers are researching solutions long before talking to sales. If your company isn’t showing up where they’re searching — on Google, ChatGPT, Perplexity, LinkedIn, or industry sites — you’re missing out on pipeline. Being found online builds credibility, attracts inbound interest, and shortens the buyer journey. Visibility isn’t just nice to have; it’s a competitive advantage that fuels brand awareness and lead generation.

What are the best ways for startups to be found online?

Startups can increase online visibility through a combination of SEO, GEO, content marketing, thought leadership, PR, and paid media. Tactics like publishing SEO-optimized blog posts, creating educational landing pages, and building a glossary of industry terms help improve search engine rankings and visibility in AI platforms like ChatGPT, Perplexity, and Claude. Layering in backlinks from media coverage, organic LinkedIn content, and targeted Google Ads ensures you show up in all the places buyers are looking.

How does SEO help startups get discovered by potential customers?

SEO helps startups rank for the terms their ideal buyers are searching for, whether that’s product features, pain points, or industry topics. By optimizing site structure, content, and metadata, startups can improve rankings, grow organic traffic, and generate qualified leads. Firebrand also leverages content clusters and glossaries to help startups compete with more established players and win on critical keywords.

What kind of content helps startups rank in search results?

Content that educates and aligns with search intent performs best. This includes blog posts, how-to guides, product explainers, glossary terms, and use case pages. Firebrand recommends mapping content to the funnel from awareness (e.g., “what is X”) to decision-stage (e.g., comparisons or buyer checklists). Content should be optimized for both users and search engines to drive engagement and rankings.

How can startups compete with larger brands in search rankings?

Startups can outperform larger brands by focusing on speed, agility, and specificity. Niche content, long-tail keywords, fast-loading pages, and expert-driven insights often rank better than bloated enterprise sites. Firebrand’s content strategies prioritize high-intent, under-served keywords and use SEO best practices to outrank competitors, even those with bigger budgets or domain authority.

How does generative engine optimization (GEO) help startups get discovered by potential customers?

Generative Engine Optimization (GEO) helps startups get discovered by making their content more likely to be cited, surfaced, and recommended by AI platforms like ChatGPT, Perplexity, and Claude. As more B2B buyers rely on these tools to research vendors and make decisions, GEO ensures your startup shows up in the answers. That means publishing content that is clear, credible, structured, and semantically rich — like FAQs, explainers, and thought leadership. At Firebrand, we blend our growth marketing, content marketing, and PR expertise to create high-authority content that’s not just optimized for Google, but also for the LLMs that power AI search. The result: more visibility, more credibility, and more qualified prospects discovering your brand, often before they even hit your website.

What role does PR play in improving online discoverability?

PR enhances visibility by securing media coverage that earns backlinks, builds authority, and increases branded search. A quote in TechCrunch or Forbes not only validates your startup but also helps with SEO and GEO performance. Firebrand integrates PR into its visibility strategy to ensure your brand is not only findable, but credible when buyers look you up.

Can paid media help startups be found online faster?

Yes, paid search, Display, and LinkedIn ads can help startups quickly get in front of potential buyers while organic efforts ramp up. Google Ads target high-intent searchers, while LinkedIn and display boost awareness. Firebrand uses paid media to test messaging, capture demand, and retarget site visitors, amplifying visibility across the entire funnel.

How long does it take to improve online visibility through SEO?

SEO is a long-term investment. Startups typically begin seeing results from organic content and on-site optimization in 3 to 6 months, depending on competition and domain strength. However, combining SEO with PR, paid ads, and high-impact content can accelerate results. Firebrand tracks visibility metrics like rankings, impressions, and traffic to show steady gains over time. Results for GEO can be faster since they often crawl the web in real-time when generating responses.

How does Firebrand help startups get found online by potential customers?

Firebrand helps B2B startups boost online discoverability by combining SEO and GEO strategy, content creation, PR, and paid media. We optimize your website, create search-friendly content, and build keyword clusters around buyer intent. We also drive visibility through PR, and traffic through Google and LinkedIn ads. Whether you’re building visibility from scratch or looking to scale search performance, Firebrand delivers a measurable increase in traffic, rankings, and lead quality.

How does Firebrand tailor online visibility strategies to different startup goals?

Firebrand adapts visibility strategies based on your stage and goals. If you’re in launch mode, we focus on foundational SEO, landing pages, and paid ads to drive traffic fast. If you’re scaling, we build comprehensive content programs and cluster strategies to grow organic visibility and domain authority. For startups looking to own a category, we blend PR, thought leadership, and glossary-based SEO to shape perception and dominate search results. Every tactic is aligned to your ICP, buyer journey, and business milestones for maximum impact.