by Alastair Nee | Jun 10, 2026 | Blog, Digital Marketing, GEO, Marketing, SEO
Schema markup has been around since 2011, calmly doing its job in the background while most marketers focused on keywords, backlinks, and content. It never really had its moment in the spotlight. That might finally be changing. What is Schema Markup? So, what...
by Alastair Nee | Jun 3, 2026 | Blog, Digital Marketing, Marketing, PPC
The B2B buyer’s shortlist is set before your sales team even knows a deal exists. Buyers arrive with four or five names already in mind, and they buy from that list 95% of the time. Meanwhile, AI search tools are drafting those shortlists before any human...
by Alastair Nee | Apr 29, 2026 | AI Tools, Blog, Digital Marketing, GEO, Marketing, SEO
At some point soon, if it hasn’t happened already, an exec or board member is going to ask: how are we doing in AI search? It’s a reasonable question with a surprisingly hard answer, unless you have the right tool. The rise of AI search has quietly handed...
by Alastair Nee | Mar 25, 2026 | Blog, Digital Marketing, Marketing
If you’re a B2B tech or AI company trying to beat your competition in the war of awareness across traditional organic search and AI search, there’s a category of content you almost certainly need more of, and probably don’t have enough of...
by Alastair Nee | Mar 4, 2026 | Blog, Digital Marketing, Marketing
You’ve built something genuinely great. Your product solves a real problem, your team believes in it, and your roadmap is solid. There’s just one problem: nobody knows you exist. For early-stage tech startups, this is the quiet crisis that kills...
