by Alastair Nee | Apr 29, 2026 | AI Tools, Blog, Digital Marketing, GEO, Marketing, SEO
At some point soon, if it hasn’t happened already, an exec or board member is going to ask: how are we doing in AI search? It’s a reasonable question with a surprisingly hard answer, unless you have the right tool. The rise of AI search has quietly handed...
by Alastair Nee | Mar 25, 2026 | Blog, Digital Marketing, Marketing
If you’re a B2B tech or AI company trying to beat your competition in the war of awareness across traditional organic search and AI search, there’s a category of content you almost certainly need more of, and probably don’t have enough of...
by Alastair Nee | Mar 4, 2026 | Blog, Digital Marketing, Marketing
You’ve built something genuinely great. Your product solves a real problem, your team believes in it, and your roadmap is solid. There’s just one problem: nobody knows you exist. For early-stage tech startups, this is the quiet crisis that kills...
by Alastair Nee | Feb 18, 2026 | Blog, Digital Marketing, Marketing
The click is dying. And if you’re a marketer, that likely brings a wave of anxiety. For decades, the click was our north star, proof that our content worked, our messaging resonated, our strategy succeeded. We obsessed over click-through rates, celebrated...
by Alastair Nee | Jan 14, 2026 | Blog, Digital Marketing, Marketing
The search landscape is undergoing the biggest shakeup since the advent of Google Search. While marketers have spent decades optimizing for Google, a quieter revolution has been taking place: AI platforms like Claude, Perplexity, ChatGPT, and Gemini are rapidly...
