It’s difficult to define a shared set of values, since everyone contributes to our culture. There’s strength in that diversity, but we share common beliefs. At Firebrand Communications, the things we value most:



What works today, won’t work tomorrow. Technologies and best practices change. It’s vital to understand them, to look inside the marketing engine to see how it works and performs. This is why Firebrands have broad interests, stay current, seek learning, improve and question.



You can’t perform without emotional, spiritual, mental and physical well-being. We value our health, and that of those around us. It needs constant investment which is why you’ll find Firebrands pounding the streets running, singing at church, volunteering at their kids’ school, DJing, teaching photography and involved in local politics. These renew and re-energize us.



If honesty is speaking the truth, integrity is acting in harmony with that truth. We value the north star of integrity, even though it can be a difficult path. We don’t need to explain this one, but it’s vital.



It’s infectious and communicates a wide bond between us and our clients. Honestly, we can’t remember a day when we weren’t laughing about some antic or incident. ‘Laughter is the sound of success’ – we just made that up, but we’re going with it for now.



Every other startup has a dog. We have Mr Cuddles the Lion. That’s just way cooler, and lions are top beast-mode predators.

Oh look, the first letters of the things we value spell the word ‘CHILL’. That’s supposed to make it memorable. And of course, keeping your cool in the midst of high-pressure work is another great asset of the Firebrand Communications team. In fairness, ‘Lions’ is a bit of a contrivance but hopefully you can forgive us that.