PR, Content & Digital Marketing Resources

We like to share best practices and lessons learned about public relations, content development and digital marketing. We’ve pulled together some of our latest assets – guides, FAQs and blog posts here. If you have any questions about our digital marketing resources or other topics, feel free to contact us.

FEATURED

The Guide to Google Ads for B2B Tech Brands

Maximize brand awareness, generate high-quality leads, and drive sales with The Guide to Google Ads for B2B Tech Brands. This 20-page resource is packed with expert strategies, industry benchmarks, and reporting insights tailored specifically for B2B tech advertisers. Whether you’re launching your first campaign or optimizing an existing strategy, this guide will help you navigate Google Ads with confidence and achieve measurable results in 2025 and beyond. Download now and start scaling your growth!

Get the Guide

The Guide to Google Ads for B2B Tech brands - cover art

Ebooks, Reports and Infographics

High-Impact Content Marketing: A Guide for B2B Tech Brands

By Meghan Jordan

Build a smarter, faster content engine with this practical action plan. Learn how to scale your content operations, convert leads, and integrate with PR, SEO, and paid for maximum impact.

Guide to Google Ads for B2B Tech Brands

By Alastair Nee

Master Google Ads with Firebrand’s guide for startups. Learn effective strategies to maximize ROI and grow your business through targeted, data-driven campaigns. Get the guide.

The Firebrand Lead Scoring Model

By Alastair Nee

Firebrand’s lead scoring template provides sales and marketing teams with a streamlined approach to prioritize high-value B2B prospects, using common criteria for manual or automated scoring. Download now.

A Startup’s Guide to PR Measurement

By Meghan Jordan

Optimize your PR impact with Firebrand’s guide to PR measurement. Learn how to evaluate success and focus on metrics that matter to your startup’s growth and visibility. Get the guide.

How to Stand Out with Data

By Meghan Jordan

Elevate your storytelling with Firebrand’s guide to standing out with data. Learn to leverage compelling insights that captivate audiences and differentiate your brand in the market. Read more in our in-depth guide.

10 reasons to turn up the heat on your content marketing efforts

By Meghan Jordan

Explore Firebrand’s infographic showcasing 10 compelling reasons to enhance your content marketing strategy. Learn how impactful content can drive engagement, build trust, and boost business growth.

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Blog Posts

How Does Click Fraud Work in Digital Advertising? What You Need to Know

By Patrick Brady

Uncover the impact of click fraud on digital advertising and what you need to know about click fraud prevention.

Millennials Matter in B2B – Here’s How to Market to Them Smarter

By Nicole Pytel

B2B marketers, take note: your top buyers are millennials. Here's your cheat sheet for connecting with them.

How to Break the Cycle of Generic B2B Content Creation

By Andres Alonso

In a sea of sameness, generic content sinks. Here’s how to make sure yours swims.

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PODCAST EPISODES

How to Combat Ad Fraud with Rich Kahn

By Meghan Jordan

Last year, over $700 billion was spent on digital marketing. Of that, $140 billion was stolen ...

Building a CEO’s Personal Brand with Loreta Tarozaite

By Meghan Jordan

With the increase in AI-created content, having an authentic personal brand built by your CEO ...

An Introduction to GEO with Shane Jordan

By Meghan Jordan

Generative Engine Optimization (GEO) is rapidly emerging as the next frontier of search ...

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DEEP DIVES

Best Practices for CMOs in Tech Startups

By Meghan Jordan

CMO strategies for demand generation and startup growth — insights every startup needs.

Creative Marketing Strategies to Build a Unique Brand Identity for Startups

By Meghan Jordan

Get creative marketing strategy inspiration and how it can help your startup thrive.

The Top Content Marketing Strategy Tips for Startups

By Meghan Jordan

Explore the common content marketing strategy mistakes startups make so you can avoid them and create maximum impact.

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