PR, Content & Digital Marketing Resources

We like to share best practices and lessons learned about public relations, content development and digital marketing. We’ve pulled together some of our latest assets – guides, FAQs and blog posts here. If you have any questions about our digital marketing resources or other topics, feel free to contact us.

FEATURED

The Guide to Google Ads for B2B Tech Brands

Maximize brand awareness, generate high-quality leads, and drive sales with The Guide to Google Ads for B2B Tech Brands. This 20-page resource is packed with expert strategies, industry benchmarks, and reporting insights tailored specifically for B2B tech advertisers. Whether you’re launching your first campaign or optimizing an existing strategy, this guide will help you navigate Google Ads with confidence and achieve measurable results in 2025 and beyond. Download now and start scaling your growth!

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The Guide to Google Ads for B2B Tech brands - cover art

Ebooks, Reports and Infographics

The Firebrand B2B Content Maturity Assessment

By Nicole Pytel

Benchmark your content strategy with this interactive tool. See what leaders' campaigns look like, discover any gaps, and prioritize what to fix for better performance and bigger impact.

High-Impact Content Marketing: A Guide for B2B Tech Brands

By Meghan Jordan

Build a smarter, faster content engine with this practical action plan. Learn how to scale your content operations, convert leads, and integrate with PR, SEO, and paid for maximum impact.

Guide to Google Ads for B2B Tech Brands

By Alastair Nee

Master Google Ads with Firebrand’s guide for startups. Learn effective strategies to maximize ROI and grow your business through targeted, data-driven campaigns. Get the guide.

A Startup’s Guide to PR Measurement

By Meghan Jordan

Optimize your PR impact with Firebrand’s guide to PR measurement. Learn how to evaluate success and focus on metrics that matter to your startup’s growth and visibility. Get the guide.

How to Stand Out with Data

By Meghan Jordan

Elevate your storytelling with Firebrand’s guide to standing out with data. Learn to leverage compelling insights that captivate audiences and differentiate your brand in the market. Read more in our in-depth guide.

10 reasons to turn up the heat on your content marketing efforts

By Meghan Jordan

Explore Firebrand’s infographic showcasing 10 compelling reasons to enhance your content marketing strategy. Learn how impactful content can drive engagement, build trust, and boost business growth.

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Blog Posts

How PPC Works for B2B – Building Lead Gen Through Awareness

By Patrick Brady

Running B2B PPC without building awareness first? You're probably paying for leads that won't close.

What is Schema Markup in Layman’s Terms, and Does It Help With AI Optimization (GEO)?

By Alastair Nee

Easily understand what schema markup is, what it does for your Google rankings and AI visibility, and how we use it to get clients cited in AI Overviews.

Brand Awareness Advertising for B2B: Playing the Smartest Long Game for Your Brand

By Alastair Nee

The shortlist is set before your sales team knows a deal exists. Paid media is the fastest way onto it, if you stop treating it like just a lead gen tool.

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PODCAST EPISODES

What Does the AI Backlash Mean for AI Comms?

By Meghan Jordan

The AI backlash is here. Morgan and Chris on ditching the hype and shifting your comms from "autonomous magic" to real utility.

When Not to Use AI in Marketing

By Meghan Jordan

Lean on AI for external marketing work and your brand quietly flattens into the average — listen in for where to draw the line.

AI Search Monitoring Using Scrunch with Kevin White

By Meghan Jordan

How B2B brands can monitor visibility in ChatGPT, Perplexity, and Claude — and what to do with the data.

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DEEP DIVES

Best Practices for CMOs in Tech Startups

By Meghan Jordan

CMO strategies for demand generation and startup growth — insights every startup needs.

Creative Marketing Strategies to Build a Unique Brand Identity for Startups

By Meghan Jordan

Get creative marketing strategy inspiration and how it can help your startup thrive.

The Top Content Marketing Strategy Tips for Startups

By Meghan Jordan

Explore the common content marketing strategy mistakes startups make so you can avoid them and create maximum impact.

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