We like to share best practices and lessons learned about public relations, content development and digital marketing. We’ve pulled together some of our latest assets – guides, FAQs and blog posts here. If you have any questions, feel free to contact us.
A Beginner’s Guide to Marketing Attribution
Marketing attribution helps to understand the contribution marketing actions make towards a goal, to optimize the marketing mix and to make better decisions – like lowering the cost of acquisition for increased efficiency.
This guide will give you an introduction to attribution and walk you through the process.
50 Ways to Make Your Marketing More Creative
If you want your marketing to cut through the clutter, it must be creative. Improve personal and team creativity with this guide.
Read our full explainer about digital marketing. What is digital marketing? How does it differ from traditional marketing? What’s involved, and how does it support the business? Which tools are required? Find the answers to these questions and much more.
USEFUL POSTS ABOUT PR, CONTENT MARKETING AND DIGITAL MARKETING.
Content is the fuel of every marketing campaign. But creating content can be time-consuming and, for resource-strapped startups, that's a problem. You don't have an infinite capacity to create content, so what should you do? ...
In-person events have been canceled leaving many startups with holes in their lead funnel. A common approach to fill the void is to organize a webinar. But how do you go about that?...
There are countless strategies and techniques that marketing departments, startups and agencies have in their SEO toolkits but not all are equally effective or ethical.......
Create once, use many. That's the essence of content repurposing. But which content should be used again and how?...
Content anchors and clusters will boost your search results. But what are they and how do you adopt this approach? Let's take a look....
How much coverage should you expect from this announcement? Here's how to assess the news value of your milestones to secure top-tier coverage....
