PR, Content & Digital Marketing Resources
We like to share best practices and lessons learned about public relations, content development and digital marketing. We’ve pulled together some of our latest assets – guides, FAQs and blog posts here. If you have any questions about our digital marketing resources or other, feel free to contact us.
A Startup’s Guide To Attribution
Marketing attribution helps to understand the contribution marketing actions make towards a goal, to optimize the marketing mix and to make better decisions – like lowering the cost of acquisition for increased efficiency.
This guide will give you an introduction to attribution and walk you through the process.
What is Digital Marketing?
Read our full explainer about digital marketing. What is digital marketing? How does it differ from traditional marketing? What’s involved, and how does it support the business? Which tools are required? Find the answers to these questions and much more.
50 Ways to Make Your Marketing More Creative
Learn how to make your marketing collateral sizzle in this guide packed with 50 ideas, techniques and questions designed to help get your creative ideas flowing. We explore ways to improve both personal and team creativity as well as a list of helpful questions to help uplevel your creative marketing game.
OTHER USEFUL PR, CONTENT MARKETING AND DIGITAL MARKETING RESOURCES.
We’re excited to welcome financial services and fintech comms expert Heather McElrath to Firebrand.
We’re five! Thanks for all your help and support. Let’s take a look at what happened this year. And woah – what a year!
Welcome aboard paid media supremos Patrick and Arman!