Firebrand is a specialist agency serving the needs of startups in the technology and healthtech sectors. We don’t work with large public companies. We only solve the marketing needs of private tech firms. Even within the tech sector, we focus on clients with complex propositions requiring deep domain expertise. We aim to bring a lot of understanding and value to our clients and be the best fit for them. So we’re not your everyman agency which claims to be all things to all clients. Instead, within our sector, we aim to be the best.
We take an integrated approach to PR and marketing. Lots of agencies say that – so how do we make it happen? The primary one is that Firebrand is a new agency and fundamentally holistic in its approach. There are no internal P&Ls, team members aren’t balkanized into practice teams, and in fact, no-one has a job title. So there are no tribes or different work-practices. Each team member is expected to have one or two specialisms but be fully conversant across our services. That’s what makes them great practitioners and means our clients benefit from a fundamentally integrated approach.
“Many PR firms claim to be integrated marketing and PR firms but rarely live up to that claim. Firebrand defines integrated PR and marketing with competencies that span PR, web content, search marketing and optimization, and social media.”
Chandra Sekar, VP of Marketing – Avi Networks
Let’s face it, the traditional agency model is broken. It’s plagued by staff churn, bait-and-switch star players and inexperienced staff learning on the client’s dime. We’ve all heard the horror stories. At Firebrand, we solve that with a more senior client team. If most agencies are shaped like a triangle in terms of seniority, with many junior staff, Firebrand is a diamond. This means staff who are less likely to churn and who can bring skills and experience to the campaign to get it right first time. This is ideal for startups who need an agency to jump right in and start executing. We offset the cost of this by being ruthless in eliminating busywork, deploying the latest technologies and focusing on the value-add activities.