We multiply the impact of startup marketing campaigns. We are a PR agency, a digital marketing agency, and a content marketing agency all rolled into one. Here’s what makes us different.
Firebrand is a specialist startup marketing agency working with emerging brands in the technology sector.
We don’t work with large public companies. We only solve the marketing needs of private tech firms. Even within the tech sector, we focus on clients with complex propositions requiring deep domain expertise. We’ve spent decades working in-house at tech startups and for the agencies that market them — giving us a unique understanding and value that makes us the best fit for our clients’ startup marketing goals. So we’re not your everyman agency that claims to be all things to all clients. Instead, within our sector, we aim to be the best.
Our Multiplier Marketing approach drives a compound impact for startups.
Lots of PR and marketing agencies say they work holistically, so what makes us different? Firebrand’s Multiplier Marketing approach harmonizes public relations, content marketing, and growth marketing efforts to spike awareness and move buyers down the funnel faster. We unlock new levels of efficiency, intensity, and creativity in startup marketing programs — leading to stronger ideas that are better executed in sync across channels, giving startups the boost they need to outperform the competition.
In their words
“Many PR ﬁrms claim to be integrated marketing and PR ﬁrms but rarely live up to that claim. Firebrand deﬁnes integrated PR and marketing with competencies that span PR, web content, search marketing and optimization, and social media.”
– Chandra Sekar, VP of Marketing – Avi Networks
Let’s face it, the traditional marketing agency model is broken.
It’s plagued by staff churn, bait-and-switch star players, and inexperienced employees learning on the client’s dime. We’ve all heard the horror stories. At Firebrand, we solve that with a hands-on senior client team. If most agencies are shaped like a triangle in terms of seniority, with a glut of junior staff, Firebrand is a diamond. The result is far lower staff churn and a team with the skills and experience to get it right the first time — ideal for startups that need a marketing and public relations agency to jump right in and drive the strategy, execution, and analysis. We offset the cost by being ruthless in eliminating busywork, deploying the latest technologies, and focusing on the value-add activities.
Ready to outshine your competitors?
Contact us to crush your startup marketing goals.