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Surviving Google Spam Updates in the AI Age

Surviving Google Spam Updates in the AI Age

by Alastair Nee | Sep 2, 2026 | Blog, Content, Digital Marketing, GEO, Marketing, SEO

It’s been a volatile year for Organic Search. Between new AI Search tactics, platforms, and constant model/algorithm updates, it’s impossible for the average marketing pro to keep up. Adding even more uncertainty to the equation, Google has rolled out three spam...
Can you outsource GEO content to AI?

Can you outsource GEO content to AI?

by Shane Jordan | Aug 27, 2026 | Blog, Content, Digital Marketing, GEO, Marketing, SEO

Marketing teams are being asked to produce more content than ever. Budgets and headcount haven’t grown with the workload. AI search has added a whole new surface that needs its own content, optimization, and measurement. It’s easy to see why content creation platforms...
What B2B Buyers Really Need from Your Content in 2026

What B2B Buyers Really Need from Your Content in 2026

by Nicole Pytel | Feb 4, 2026 | Blog, Content, Marketing

The average B2B buying journey now takes 211 days, spans 76 touchpoints, and crosses nearly four different channels. Yet most content strategies are created as if buyers will read one blog post, download one asset, and book a demo. That assumption is quietly killing...
A Website Refresh Isn’t a Redesign: 5 Ways Brands Evolve Without Starting Over

A Website Refresh Isn’t a Redesign: 5 Ways Brands Evolve Without Starting Over

by Meghan Jordan | Jan 28, 2026 | Blog, Content, Design, Digital Marketing, Marketing

At some point, every brand hits the same website moment. Nothing is broken. The content is still accurate. The site still works. It just doesn’t feel like you anymore. That’s usually when teams start talking about a redesign. But more often than not, starting over...
The Next Era of B2B Content Marketing: 6 Predictions for 2026

The Next Era of B2B Content Marketing: 6 Predictions for 2026

by Nicole Pytel | Nov 5, 2025 | Blog, Content, Marketing

2025 brought a flood of AI-generated blog posts, social posts, emails, website pages, and videos. Amid a surge of content for content’s sake, the gap between teams that simply create content and those that create impact has never been wider. As we look to 2026, the...
Gated Content in the AI Era: What Still Works — and What Doesn’t

Gated Content in the AI Era: What Still Works — and What Doesn’t

by Andres Alonso | Oct 15, 2025 | Blog, Content, Marketing

Updated on 01/26/2026 Your click-through rates are down. Your content isn’t converting like it used to. Buyers are forming opinions about your brand without ever visiting your website. If you feel like the rules of content marketing are changing faster than you can...
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Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

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Latest posts

Firebrand Turns Ten

Sep 16, 2026

Firebrand is a decade old! Now that is a milestone!  I just wanted to use this moment to thank the Firebrand team - many of whom have been with me for those ten years. They have made this journey possible and enjoyable (most days!). Today we are doing some of our best...

So, You Want to Pitch an AI Story

Sep 9, 2026

If you point a finger at any given company, they will claim to have an AI story worth telling. But that’s not always how journalists see it. In a world where journalists are flooded with constant pitches from companies claiming to have the next “revolutionary” or...

Surviving Google Spam Updates in the AI Age

Sep 2, 2026

It’s been a volatile year for Organic Search. Between new AI Search tactics, platforms, and constant model/algorithm updates, it's impossible for the average marketing pro to keep up. Adding even more uncertainty to the equation, Google has rolled out three spam...

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