by Alastair Nee | Oct 26, 2026 | Blog, Content, Digital Marketing
Your Brand Messaging Is a GEO and SEO Strategy. Start Treating It Like One. We’ve been talking a lot about the critical importance of brand awareness in the AI age. In a zero-click world, where buyers get their answers on the results page or inside an AI chat...
by Morgan McLintic | Oct 21, 2026 | Blog, Content, PR, Public Relations
We use AI every day at Firebrand. I’m using it to help write this post, even. Agents track award deadlines, monitor coverage and find speaking opportunities. We use it for research, drafts and call prep. We spend a fair amount of time working out where else it might...
by Morgan McLintic | Oct 6, 2026 | Blog, Content, PR, Public Relations
We are hiring for a PR account director and account supervisor, which means I am looking at a lot of resumes. I’m not using AI or an Applicant Tracking System to parse them. I am looking at each application one-by-one, old-school. I thought I’d share some insights in...
by Meghana Patnana | Sep 30, 2026 | Blog, Content, PR, Public Relations
A wise and tired schoolteacher once said, as her classroom of kids stuffed their crumpled worksheets into their bite-sized backpacks, “When you get home, be useful, not a pain, please.” The same advice applies to whether you speak up or sit out a hot media debate....
by Shane Jordan | Sep 23, 2026 | Blog, Content, Digital Marketing, Marketing, Social
Most B2B marketing plans still treat executive social media as something the CEO handles personally, in between board meetings and funding announcements. It rarely gets a dedicated expert and its own budget. In today’s new era of B2B buyer Search, AI-powered...
by Alastair Nee | Sep 2, 2026 | Blog, Content, Digital Marketing, GEO, Marketing, SEO
It’s been a volatile year for Organic Search. Between new AI Search tactics, platforms, and constant model/algorithm updates, it’s impossible for the average marketing pro to keep up. Adding even more uncertainty to the equation, Google has rolled out three spam...
