How AI Visibility is Becoming a Board-Level Metric

by Arman Khayyat | Jul 1, 2026 | AI Tools, Blog, Digital Marketing, GEO, Marketing, SEO

At some point in the last year, someone in leadership asked you a version of these questions: Are we showing up in ChatGPT?  What does AI say about us?  Are our competitors appearing more than we are? If it hasn’t happened yet, it will. AI visibility represents...

Do AI brand pages get cited more in AI search results or are they just smoke and mirrors?

by Shane Jordan | Jun 24, 2026 | Blog, Digital Marketing, GEO, Marketing, SEO

If AI tools are now a primary research channel for B2B buyers (and they are), then showing up in those answers isn’t optional. It’s where the consideration set gets built, before anyone visits your website or fills out a form. We’ve been building AI...

What is Schema Markup in Layman’s Terms, and Does It Help With AI Optimization (GEO)?

by Alastair Nee | Jun 10, 2026 | Blog, Digital Marketing, GEO, Marketing, SEO

Schema markup has been around since 2011, calmly doing its job in the background while most marketers focused on keywords, backlinks, and content. It never really had its moment in the spotlight. That might finally be changing.   What is Schema Markup? So, what...

The Great GEO Debate: Is this just SEO or is it More?

by Arman Khayyat | May 20, 2026 | AI Tools, Blog, Digital Marketing, GEO, Marketing, SEO

There is a real argument happening across LinkedIn, Reddit, and inside marketing teams right now about whether Generative Engine Optimization is a distinct discipline or just SEO with a new name.   The practitioners who say GEO is mostly rebranded SEO are not wrong:...

Awareness Wins: Why Brand Is the #1 Growth Lever for AI Companies

by Morgan McLintic | May 13, 2026 | AI Tools, Blog, Business, Digital Marketing, GEO, Marketing, PR

Your demand gen problem is an awareness problem. If you’re running an AI company and your pipeline is sluggish, the instinct is to throw more resources at the bottom of the funnel. More SDRs. More ads. Another gated whitepaper. The data points to a different...

Scrunch Is the AI Citation Tool Your PR, Content, and GEO Strategy Has Been Missing

by Alastair Nee | Apr 29, 2026 | AI Tools, Blog, Digital Marketing, GEO, Marketing, SEO

At some point soon, if it hasn’t happened already, an exec or board member is going to ask: how are we doing in AI search? It’s a reasonable question with a surprisingly hard answer,  unless you have the right tool. The rise of AI search has quietly handed...