Meet the Firebrands
Get to know your new favorite marketing agency team. We craft integrated PR and marketing programs that blend experience and creativity with the latest best-practice.
Founder of Firebrand with over 25 years’ experience in technology and content marketing.
Role – Strategy, content creation, senior counsel, commercial operations, the odd idea (often quite
odd in fact).
Previously – Founder of digital communications and public relations agency, LEWIS in the US, growing it to 250 staff and $35m revenue.
Principal at Firebrand with two decades of technology communications experience.
Role – Client operations, from executing programs that help clients grow their business, to developing Firebrand’s team and services.
Previously – Leadership roles in global agencies: US tech sector chair and Bay Area GM at Edelman, chief strategy ofﬁcer at LEWIS.
Content creator with a specialty for creative campaigns and media strategy.
Role – Media strategy, content creation and management, copywriting, campaign planning, media relations.
Previously – Content manager for a public relations agency, copywriting for a luxury furnishings brand, communications for a smart city startup.
Media and influencer relations specialist, with a focus on proactive placements for execs, news and thought leadership.
Role – Inﬂuencer relations, media relations, social media programs, CSR and social good, ideas and creativity, account management.
Previously – Ran own public relations agency, worked with women tech leaders, served in leadership roles in Catholic organizations.
Digital Marketing innovator with a deep performance marketing and SEM background.
Role – Digital marketing including paid search, paid social, display, and data analytics
Previously – Leading PPC focused planning and execution on an array of brands ranging from tech to traditional, and from Fortune 500 to industry upstarts.
Media relations pro with a passion for identifying proactive opportunities for executives
Role – Media relations, content creation, planning and strategizing.
Previously – Account Supervisor for public relations agencies, focusing on media relations, strategy and planning and content creation
Senior communications leader with deep experience in B2B and B2G tech.
Role – Strategy, messaging & positioning, media & content strategy, crisis communications, reputation management, public affairs.
Previously – Emerging brands and cybersecurity practice chair at leading crisis communications agency LEVICK; prior SVP and GM of LEWIS’ Washington DC office.
Media and integrated communications expert with a passion for well-rounded marketing campaigns and a history surpassing goals.
Role – Media relations, content creation, strategy, planning, and account management.
Previously – Comms leadership roles both agency and in-house, managing accounts for B2B tech clients spanning industries.
Seasoned content marketing pro who loves combining creativity with data analysis.
Role – Content strategy, messaging and positioning, full-funnel campaigns, performance analysis, and scalable processes.
Previously – Former sports and news journalist, ran own content marketing agency, leading accounts for startup and enterprise B2B tech clients.
Former journalist with deep tech expertise, skilled writer and business press specialist.
Role – Messaging and positioning, media strategy, content creation, planning, media training, and senior counsel.
Previously – Reporter for tech publications such as CNET and Wired, in-house comms at Google, 10 years’ public relations agency experience at LEWIS.
Digital marketing supremo with web design and performance marketing background.
Role – Digital marketing including organic and paid search, paid social, display advertising, and graphic/web design.
Previously – Product marketing for mobile gaming company, digital strategy for entertainment agency and creative specialist for tech company.
Seasoned digital marketing pro with a passion for driving brand growth.
Role – Digital marketing including organic and paid search, paid media, inﬂuencer marketing, and data analytics.
Previously – Digital marketing leader for PR and advertising agencies, delivering successful campaigns for enterprise and consumer brands.
Inﬂuencer marketing specialist with a focus on outreach and developing creative campaigns.
Role – Organic inﬂuencer relations and paid inﬂuencer marketing, media relations, copywriting, ideas and creativity.
Previously – Account coordinator for PR and marketing agency, worked on successful campaigns for various tech companies.
Digital marketing specialist with an analytical background focused on creative, data-driven growth.
Role – Digital marketing including organic and paid search, paid social, data analytics and content curation.
Previously – Digital marketing for SaaS and tech startups, paid advertising and analytics for a startup agency.
Senior Graphic Designer and creative strategist with a background in tech.
Role – Designing across digital platforms, creative planning and strategy.
Previously – Design and marketing at global event agency, producing digital and print assets for a variety of tech clients.
PR professional who leverages her personal philosophy: make a difference in every room you walk in to create meaningful media relationships.
Role – Media relations, client management, and content creation.
Previously – Account executive for B2B tech companies focusing on media relations, strategy, and content creation.
Sr Finance and Operating pro with a passion for helping businesses grow by applying pragmatic innovation & data-driven insights to their strategies.
Role – CFO (fractional) – Develop and oversee financial reporting, budgets, forecasts, KPIs and metrics. Ensure the agency takes a proactive approach to financial management.
Previously – Sr leadership roles focusing on tech, trading and business strategy. Also, CFO for various startups and entrepreneurial businesses.
Spends 18-20 hours per day asleep, and the rest being fierce.
Role – Better than a guard dog but needs careful handling. Don’t put your head in his mouth – he’s not that kind of cat.
Previously – Consultant at Predators United and Mascot for many sports teams. Has always been the top predator, just born that way. Deal with it.
A Startup’s Guide To Attribution
Learn how to track the performance of each of your marketing channels and to see how they influence lead conversion.