by Arman Khayyat | May 20, 2026 | AI Tools, Blog, Digital Marketing, GEO, Marketing, SEO
There is a real argument happening across LinkedIn, Reddit, and inside marketing teams right now about whether Generative Engine Optimization is a distinct discipline or just SEO with a new name. The practitioners who say GEO is mostly rebranded SEO are not wrong:...
by Alastair Nee | Apr 29, 2026 | AI Tools, Blog, Digital Marketing, GEO, Marketing, SEO
At some point soon, if it hasn’t happened already, an exec or board member is going to ask: how are we doing in AI search? It’s a reasonable question with a surprisingly hard answer, unless you have the right tool. The rise of AI search has quietly handed...
by Arman Khayyat | Apr 15, 2026 | AI Tools, Blog, Digital Marketing, GEO, Marketing, SEO
Today’s modern B2B buyers are increasingly starting outside of brand-controlled channels. As AI search experiences like Google AI Overviews and LLM-powered platforms become more widely adopted, buyers are able to gather information, compare vendors, and form initial...
by Firebrand Team | Oct 8, 2025 | Blog, Digital Marketing, Marketing, SEO
Not all backlinks are your friends… some are downright toxic. Backlinks are like the friends who vouch for you at a party. They can boost your credibility and help you get noticed. But here’s the catch: not every friend is a good one. Toxic backlinks are the shady...
by Arman Khayyat | Oct 1, 2025 | Blog, Business, Digital Marketing, Marketing, SEO
Updated on 01/13/2026Google AI Overviews (AIOs) are now becoming more widely deployed and understood as a key pillar in AI search. First introduced in the rollout of Search Generative Experience (SGE), AIOs were initially tested out in primary search results in March...
by Arman Khayyat | Mar 26, 2025 | Blog, Digital Marketing, Marketing, SEO
HTTP status codes (or HTTP response codes) are the “internet equivalent” of a conversation between your browser and the server. They communicate whether things between the two are functioning properly. In the realm of SEO, status codes are one of the most important...
