by Meghana Patnana | Sep 30, 2026 | Blog, Content, PR, Public Relations
A wise and tired schoolteacher once said, as her classroom of kids stuffed their crumpled worksheets into their bite-sized backpacks, “When you get home, be useful, not a pain, please.” The same advice applies to whether you speak up or sit out a hot media debate....
by Morgan McLintic | Aug 12, 2026 | AI Tools, Blog, Business, Digital Marketing, GEO, Marketing, PR
You’ve built a technical edge. Faster inference, fine-tuned model weights, proprietary training data that took two years to assemble. And the buying committee can’t see any of it. Not because you’re hiding it. They just can’t evaluate it...
by Morgan McLintic | Jul 15, 2026 | AI Tools, Blog, Business, Digital Marketing, GEO, Marketing, PR
Your brand budget is usually the first thing that gets cut. Not because it doesn’t work, just because it’s harder to defend. Demand generation produces metrics almost immediately, whereas brand is hard to measure. The problem is that demand gen and brand should...
by Theresa Carper | May 27, 2026 | Blog, Marketing, PR
Hear me out: reality TV shows can teach you a thing or two about effective PR strategy, and I’m not just talking crisis comms. Reality TV is like a live PR lab. You’re watching real people, some of them minor celebrities in their own right, fighting to control the...
by Morgan McLintic | May 13, 2026 | AI Tools, Blog, Business, Digital Marketing, GEO, Marketing, PR
Your demand gen problem is an awareness problem. If you’re running an AI company and your pipeline is sluggish, the instinct is to throw more resources at the bottom of the funnel. More SDRs. More ads. Another gated whitepaper. The data points to a different...
by Lucy Allen | Apr 22, 2026 | AI Tools, Blog, Marketing, PR
Language usually evolves slowly. But in the past few months, the language we use to describe and market technology has shifted so rapidly that it’s more revolution than evolution. And, as with most things these days, it’s all because of AI. I’m not just referring to...
