by Morgan McLintic | Oct 21, 2026 | Blog, Content, PR, Public Relations
We use AI every day at Firebrand. I’m using it to help write this post, even. Agents track award deadlines, monitor coverage and find speaking opportunities. We use it for research, drafts and call prep. We spend a fair amount of time working out where else it might...
by Morgan McLintic | Oct 6, 2026 | Blog, Content, PR, Public Relations
We are hiring for a PR account director and account supervisor, which means I am looking at a lot of resumes. I’m not using AI or an Applicant Tracking System to parse them. I am looking at each application one-by-one, old-school. I thought I’d share some insights in...
by Meghana Patnana | Sep 30, 2026 | Blog, Content, PR, Public Relations
A wise and tired schoolteacher once said, as her classroom of kids stuffed their crumpled worksheets into their bite-sized backpacks, “When you get home, be useful, not a pain, please.” The same advice applies to whether you speak up or sit out a hot media debate....
by Morgan McLintic | Aug 12, 2026 | AI Tools, Blog, Business, Digital Marketing, GEO, Marketing, PR
You’ve built a technical edge. Faster inference, fine-tuned model weights, proprietary training data that took two years to assemble. And the buying committee can’t see any of it. Not because you’re hiding it. They just can’t evaluate it...
by Morgan McLintic | Jul 15, 2026 | AI Tools, Blog, Business, Digital Marketing, GEO, Marketing, PR
Your brand budget is usually the first thing that gets cut. Not because it doesn’t work, just because it’s harder to defend. Demand generation produces metrics almost immediately, whereas brand is hard to measure. The problem is that demand gen and brand should...
by Theresa Carper | May 27, 2026 | Blog, Marketing, PR
Hear me out: reality TV shows can teach you a thing or two about effective PR strategy, and I’m not just talking crisis comms. Reality TV is like a live PR lab. You’re watching real people, some of them minor celebrities in their own right, fighting to control the...
