FIREBRAND IS A CONTENT MARKETING AGENCY

Every brand wants to reach its audiences through press coverage. But a reporter isn’t there to carry your messages. Reconciling the needs of a journalist with a positive perception of your startup is the role of the PR team. Central to that is crisp, accurate and timely copy. That might include press releases, statements, quotes, bylined articles and opinion pieces. Or it could be a visual asset like an infographic or video. All of it must tell a story – your story.

The best copy in the world is worthless if no-one reads it. Content must be found – and that means search engine optimization. But no-one wants to read terrible, bad, awful, ghastly, ugly, annoying copy stuffed with keywords. This Frankencopy doesn’t serve the user or ultimately your startup. Knowing how to optimize content for crawlers and readers, while staying on-brand is a balancing act. This might include search optimized web pages, anchor pages, glossary terms, blog posts and bylines. Let your copy rank highly when your audience is looking.

If you are paying to put your message in front of your audience, it needs to count. People are constantly exposed to advertising and adept at tuning it out. So yours needs to cut through. That means telling a story which resonates. Yes, ad copy needs to tell a story, just in a shorter format. Stories shape emotions and drive results. So whether it’s a banner ad, remarketing, search copy, or native advertorial, the copy must pack a punch.

Most startups by definition are innovating. That novelty needs to be understood by audiences if it’s to be embraced. Educational material can be tailored to the needs of each group along the adoption path (or sales funnel). From high level demand-gen explainers to specific implementation how-tos, transmitting key messages in a compact and compelling way is critical. This can include white papers, guides, sales material, slideshows, webinars and product collateral. Each must lead your audience down the path of understanding.

It can take fifteen touches before a prospect takes action. During that time, your brand is building trust. Each encounter must reinforce the positive image the prospect has of the company. That needs consistently great copy. Whether it’s a drip email marketing program, a flyer, or newsletter, Firebrand can be your engine for impactful promotional copy.

Anyone can tweet or post to a social network. Millions do each day. But only a few brands have a character which audiences are comfortable engaging with. That doesn’t need a stream of witty zingers, it just need to be approachable yet authoritative. We can help with the consistent, timely flow of social content. Programs which are proven, crafted in your voice.