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Content is the lifeblood of any marketing program. But there’s not enough attention to go round. Most content is ignored.


Startups struggle to produce great content. They are resource-constrained. Subject matter experts don’t have the time, and can lack the skills to get the message across. That’s where Firebrand Communications can help.


Based in San Francisco, Firebrand is a content marketing agency that helps startups find their unique voice and perspective, then creates an editorial calendar of compelling content. This can be used for paid, earned, owned and shared programs, as well as directly in lead generation, sales and other promotional activities. This engine room of compelling content then feeds marketing programs to hit key business goals.



As a content marketing agency specializing in tech and health tech startups, Firebrand focuses on core content programs:


Articulating what we need to communicate

Content Creation

Production and management of the materials

Content strategy

Developing the approach and editorial calendar

Content Promotion

Publishing and amplifying assets

Firebrand’s content marketing activities include advertising copy, press material, blog posts, search-optimized web copy, marketing collateral, thought leadership articles and white papers among others.



Every brand wants to reach its audiences through press coverage. But a reporter isn’t there to carry your messages. Reconciling the needs of a journalist with a positive perception of your startup is the role of the PR team. Central to that is crisp, accurate and timely copy. That might include press releases, statements, quotes, bylined articles and opinion pieces. Or it could be a visual asset like an infographic or video. All of it must tell a story – your story.


The best copy in the world is worthless if no-one reads it. Content must be found – and that means search engine optimization. But no-one wants to read terrible, bad, awful, ghastly, ugly, annoying copy stuffed with keywords. This Frankencopy doesn’t serve the user or ultimately your startup. Knowing how to optimize content for crawlers and readers, while staying on-brand is a balancing act. This might include search optimized web pages, anchor pages, glossary terms, blog posts and bylines. Let your copy rank highly when your audience is looking.


If you are paying to put your message in front of your audience, it needs to count. People are constantly exposed to advertising and adept at tuning it out. So yours needs to cut through. That means telling a story which resonates. Yes, ad copy needs to tell a story, just in a shorter format. Stories shape emotions and drive results. So whether it’s a banner ad, remarketing, search copy, or native advertorial, the copy must pack a punch.


Most startups by definition are innovating. That novelty needs to be understood by audiences if it’s to be embraced. Educational material can be tailored to the needs of each group along the adoption path (or sales funnel). From high level demand-gen explainers to specific implementation how-tos, transmitting key messages in a compact and compelling way is critical. This can include white papers, guides, sales material, slideshows, webinars and product collateral. Each must lead your audience down the path of understanding.


It can take fifteen touches before a prospect takes action. During that time, your brand is building trust. Each encounter must reinforce the positive image the prospect has of the company. That needs consistently great copy. Whether it’s a drip email marketing program, a flyer, or newsletter, Firebrand can be your engine for impactful promotional copy.

Social Media

Anyone can tweet or post to a social network. Millions do each day. But only a few brands have a character which audiences are comfortable engaging with. That doesn’t need a stream of witty zingers, it just need to be approachable yet authoritative. We can help with the consistent, timely flow of social content. Programs which are proven, crafted in your voice.

Corporate, thought leadership and community comms for pioneer of Social VR.

Thought leadership, web and SEO copy for leader in multicloud application services.

Corporate, thought leadership and technical program for the leader in domestic sourcing and agile software development.

Editorial, web and SEO copy for the developer of AI-powered litigation software.

“Able to deliver content, strategy, and outreach
at the highest levels


Joey Pritikin, Co-CEO – Tascent








Most agencies are disciplined, hard-working, and creative. Firebrand is no different. But that’s not why content marketing campaigns fail:


    • Lack of domain expertise
      the team simply doesn’t ‘get it’
    • Team churn
      eroding knowledge and relearning lessons 
    • Lack of senior involvement
      placing too much pressure on junior staff
    • Lack of proactivity
      not enough ideas or opportunities
    • Poor writing
      leading to redrafts and a slow campaign

    • Experienced team
      averaging over 15 years in the sector
    • Engaged culture
      involuntary team churn in 2018 was zero
    • Hands-on
      the senior team is involved on a daily basis
    • Results-oriented
      we’ll drive the content calendar
    • Award-winning copy
      staffed with recognized journalists

You can find out more about why we are different here. We’ve also put together a ‘Safe Start’ Pledge for new clients to ease the transition to a new firm, avoiding common pitfalls.


Content is the fuel of every marketing campaign. But creating content can be time-consuming and, for resource-strapped startups, that's a problem. You don't have an infinite capacity to create content, so what should you do? ...

Contact us to crush your marketing goals.