Firebrand is a
Content Marketing
Agency for Tech Brands
We’re also a Digital Marketing Agency and PR Agency.
Content is the engine behind modern marketing. But many B2B tech brands waste time and budget on assets that don’t move the needle.
Startups and scaleups need a partner to navigate the new rules of content marketing.
Today’s B2B buying journey is longer, driven by larger buying committees, and increasingly guided by AI, making buyers harder to reach, convince, and convert. Content is what helps them make confident decisions, and it has to work harder than ever across multiple channels, stakeholders, and moments of need.
That’s where Firebrand’s content marketing services come in.
We create and market content that’s discoverable by AI, memorable for humans, and designed to inspire action. Your prospects expect fast, relevant information on their terms — and we make sure your brand delivers.
CONTENT MARKETING SERVICES FOR TECH BRANDS
Firebrand’s B2B content marketing services engage buying committees, amplify PR and growth initiatives, and build trust and authority in crowded markets:
Content Strategy
Build a roadmap that aligns your goals, personas, formats, and channels
Brand Awareness
Make a lasting impact with memorable campaigns and targeted website destinations
Lead Generation
Convert unknown website visitors into engaged prospects with multi-format campaigns
Video Production
Bring your story to life with animated and live-action videos that showcase products, case studies, expertise, and more
Graphic Design
Turn ideas into visuals that enhance storytelling, elevate campaigns, and simplify complex tech topics
Account-Based Marketing (ABM)
Deliver personalized content that speaks directly to your most valuable targets
Content Audits
Pinpoint where buyers stall out and get a roadmap to bring your pipeline back to life
Messaging
Define what makes your brand stand out and how to say it clearly and consistently
Thought Leadership
Elevate experts into industry voices with a distinctive POV and consistent content published where it counts
Email Marketing
Turn your CRM into a high-impact demand engine, and cut through the noise in crowded inboxes
Social Media Management
Fuel ongoing awareness and engagement with timely, on-brand content tailored to each platform
Interactive Content
Engage modern buyers with memorable quizzes, assessments, ROI calculators, and other tools
Sales Enablement
Equip your team with assets and messaging that turn interest into action
Analysis
Get data-driven insights that lead to smarter strategies and stronger results
Learn more about our
B2B content marketing services
Content Strategy
Content for content’s sake doesn’t work. To drive real results, it needs to connect, convert, and continuously adapt. Our B2B tech content strategies meet modern buyers’ expectations: self-guided research, clear ROI, and the confidence to choose the right solution. From personas and thematic pillars to channel planning and performance optimization, our roadmaps help B2B tech brands break through noise, respond to shifting behaviors, and accelerate growth.
Messaging
Many B2B tech brands struggle to clearly communicate what sets them apart. As buyers rely more on AI summaries and research, your message must instantly resonate. We help define what makes your brand valuable and how to say it. With strong value propositions, proof points, and messaging frameworks, you can tell a consistent and compelling story throughout the buyer journey.
Brand Awareness
Amidst cluttered feeds, shrinking attention spans, and AI outputs, your brand must be visible, memorable, and considered when it counts. We help B2B tech brands create lasting awareness through bold storytelling, differentiated narratives, distinct creative, and smart distribution across earned, owned, and paid channels. We make sure your brand shows up and stands out.
Thought Leadership
AI can generate surface-level content in seconds, making original thinking more valuable than ever. We help B2B tech brands turn internal experts into industry voices by identifying a distinct point of view and scaling it across high-impact formats. Whether it’s ghostwritten bylines, personal newsletters, or data-backed insights on executive platforms, we’ll help your experts shape opinion, build trust, and stay top of mind with the people who matter.
Lead Generation
Modern buyers don’t want a sales pitch — they want to self-educate, explore options, and engage on their terms. Our lead generation campaigns use high-value, multi-format content to attract, convert, and nurture. Turn anonymous website visitors into engaged leads with content that grabs attention, builds authority, and supports the buying journey from first click to closed-won.
Email Marketing
Email is still the most direct and trusted path to your buyers, and the only channel you fully control. We help B2B tech brands turn CRMs from static contact lists into powerful engines for demand generation and lead nurturing. Accelerate pipeline, build meaningful relationships, and guide high-value prospects down the funnel with email campaigns that combine deep CRM and ESP expertise, smart segmentation, and standout creative.
Video Production
Video captures attention quickly, clarifies complex ideas, and builds trust that sticks. We help B2B tech brands get it right from the start with a combination of strategic planning, clear messaging, and expert production. From product explainers and case studies to founder POVs and thought leadership clips, we produce both animated and live-action videos designed for multi-channel distribution and optimized to perform across web, social, email, and paid campaigns.
Social Media Management
Organic social is where modern buyers discover, evaluate, and engage — typically long before they fill out a form. But success takes more than just scheduling posts. We help B2B tech brands turn organic social into a strategic channel for awareness, influence, and trust-building. With platform-specific content and always-on programs, we reinforce your brand, elevate your experts, and keep you in front of the right people at the right time.
Graphic Design
Great design does more than look good — it clarifies your message, reinforces your brand, and enhances the buyer experience. We help B2B tech brands translate complex ideas and solutions into clean, compelling visuals that work across formats and channels. Elevate your content, bring campaigns to life, and ensure consistency pixel by pixel.
Interactive Content
Modern buyers want to explore and evaluate before ever talking to Sales, and interactive content helps them do just that. We create tools such as quizzes, assessments, and ROI calculators to help B2B tech prospects determine their fit, benchmark performance, and make informed decisions. These memorable experiences drive deeper engagement, deliver valuable intent signals, and stand out in a sea of generic content.
Account-Based Marketing (ABM)
When you’re in front of your highest-value prospects, what you say and how you say it is everything. We help B2B tech brands deliver personalized content experiences to target accounts through integrated campaigns across paid and organic channels. Our ABM programs build trust, accelerate engagement, and move buying teams closer to a decision.
Sales Enablement
Today’s B2B sales cycles are long, complex, and full of competing voices. We equip B2B tech sales teams with content that gets prospects over the finish line. From pitch decks and one-pagers to battlecards and email templates, our sales enablement assets are tightly aligned with your messaging and GTM strategy so sales can move faster, speak more effectively, and close with confidence.
Content Marketing Audits
If too many prospects drop off between interest and action, your content marketing program likely has dead zones: spots where key questions go unanswered or ROI isn’t clear. These gaps quietly stall your pipeline and shrink your lead-to-close rate. Our Content Marketing Audit pinpoints exactly where and why prospects disengage, then gives you a practical, prioritized roadmap to bring your pipeline back to life.
Analysis
We don’t just create content — we constantly analyze how it drives your business forward. Every Firebrand client gets a custom LiveBoard: a real-time dashboard that tracks key metrics across campaigns and channels. You’ll also get emerging trends and strategic next steps in our monthly reports. With a data-driven mindset at the core of everything we do, we help B2B tech brands connect content to real business outcomes, from engagement to pipeline to revenue.
CONTENT MARKETING CASE STUDIES
In their words
What makes our B2B content marketing agency different?
Most agencies are creative, connected, and committed. But in today’s complex, AI-influenced buying landscape, that’s not enough. Content programs still fail. Not for lack of effort, but for lack of relevance, rigor, and results.
Firebrand was built to fix that.
We’re a content marketing agency purpose-built for B2B tech brands with the senior firepower, domain fluency, and integrated model to help you realize your full growth potential.
Reasons campaigns fail
Lack of domain expertise
The team doesn’t “get” the tech, the audience, or the nuance
Team turnover
Institutional knowledge vanishes and momentum stalls
Too much junior execution
Strategy gets lost, and mistakes multiply
Reactive mindset
You end up doing the thinking and the heavy lifting
Mediocre writing
Endless rewrites, missed voice and tone, or AI-generated slop
Quantity-focused
Content is created for creation’s sake, without overall business impact in mind
Siloed
Content is disconnected from SEO, PR, and paid, wasting budget and time
Our Solution
Deep tech fluency
We only work with B2B tech brands, so we know your product, buyer, and landscape
Stable, senior team
Zero voluntary team churn
Hands-on leadership
Senior content strategists drive planning, execution, and optimization
Proactive mindset
We anticipate needs, bring ideas forward, and own results from start to finish
AI-enhanced human writers
Our custom multi-LLM AI workflows accelerate and augment our work, always with an expert human in the driver’s seat
Outcome-focused
We define success up front and optimize with your biggest business goals in mind
Integrated
Our Multiplier Marketing approach ensures the right content fuels every channel
Find out more about why we are different here
We’ve also put together a ‘Safe Start’ Pledge for new clients to ease the transition to a new firm, avoiding common pitfalls.
Ready to outshine your competitors?
Contact us to crush your marketing goals.
FAQs
What makes Firebrand different from other B2B content marketing agencies?
Firebrand is purpose-built for B2B tech. We combine deep domain expertise and senior-led execution with an integrated model that connects content to PR, SEO, GEO paid media, and ABM. The result? Content that drives real business outcomes, not just deliverables
How does Firebrand approach content strategy for B2B tech brands?
Firebrand starts with a clear strategy aligned to your business goals, ICPs, and sales insights. We define messaging, prioritize formats, map content to specific personas and verticals, and build a plan to influence every stage of the buyer journey, from awareness to conversion.
What types of content does Firebrand create for B2B tech companies?
We produce full-funnel content across formats: thought leadership, lead gen assets, sales enablement materials, newsletters, email flows, ABM landing pages, video scripts, interactive tools, and more. Plus, our focus on derivative content ensures we maximize each of your digital channels.
How does Firebrand drive measurable results with content marketing?
Firebrand builds performance-driven content programs that tie directly to pipeline, not vanity metrics. We’ve helped clients achieve 100% year-over-year growth in marketing-sourced pipeline, re-engage 30% of their cold leads, and develop comprehensive go-to-market messaging and assets in a matter of weeks. Our focus is always on content that converts, backed by a clear definition of success and ongoing optimization.
What is a content marketing audit, and how does it work?
Firebrand’s Content Marketing Audit identifies where your prospects stall out — the “dead zones” in your funnel. We analyze existing assets, performance data, and buyer needs to create a prioritized roadmap that reactivates pipeline and ensures content meets real-world buyer intent.
How does Firebrand ensure content is optimized for AI-generated answers?
Firebrand applies Generative Engine Optimization (GEO) principles to ensure your content is structured, accurate, and citable by AI platforms like ChatGPT, Perplexity, and Claude. We use fact-forward writing, entity-rich language, and clear formatting — all enhanced by our Multiplier Marketing model.
Does Firebrand use AI to create content?
Yes, but always with an expert human in the driver’s seat. We are AI-enhanced, which means we’re constantly exploring emerging best practices and using the latest techniques — where it makes sense — to accelerate and augment our work. We have developed custom multi-LLM workflows to accelerate research, ideation, and drafting, while ensuring every piece is shaped, edited, and approved by experienced human strategists and writers. The result: faster, smarter content that reflects your brand voice, meets editorial standards, and performs across search, social, and generative engines.
How does Firebrand integrate content with SEO, PR, and paid campaigns?
Our Multiplier Marketing approach ensures content is never siloed. We coordinate with PR to align narratives, use SEO to capture demand, and partner with paid media to amplify reach, turning each piece of content into a growth lever, not just an asset.
What if we don’t have internal resources to execute content campaigns?
No problem. Firebrand acts as a true extension of your team. We handle everything from strategy and writing to design, production, distribution, and analysis, so you don’t need to babysit or backfill execution gaps.
How quickly can Firebrand launch a content program?
Depending on scope, we can develop messaging, strategy, and initial content within 4–6 weeks. If you already have existing assets to promote, we can accelerate go-to-market even faster, often within 2–3 weeks.
RESOURCES
A B2B Content Audit Answers These 5 Big Questions
These data-driven deep dives uncover critical opportunities to maximize your time and your content’s impact on the entire business.
High-Impact Content Marketing: A Guide for B2B Tech Brands
Shorten sales cycles, stand out in a crowded market, and maximize your content resources with this actionable, data-backed guide.
The Secrets to a Winning Content Marketing Strategy
Ask yourself these 8 questions to create a content strategy that helps your organization achieve its biggest business goals.