Content is the lifeblood of any marketing program. But there’s not enough attention to go around. Most content is ignored.
Startups struggle to produce great content.
Based in San Francisco, Firebrand is a B2B content marketing agency that helps startups make an impact with their content. We create, execute, and optimize content strategies that span the entire funnel — supporting brand awareness, lead generation, and conversion — with distribution across owned, earned, paid, and shared channels. Our content engine gets startups into market, accelerates their growth, and achieves their most important business goals.
CONTENT MARKETING FOR STARTUPS: OUR SERVICES
Content Data Analysis
Firebrand’s content marketing agency activities
What types of
content marketing services
do we provide?
Only 5% of your total addressable market is ready to buy today. Nurturing your leads and guiding them down the funnel with compelling content builds meaningful relationships with the people who matter most — so they choose you when they do decide to make a purchase. Firebrand’s content marketing experts approach leads nurturing from every angle, from drip email campaigns to newsletters, case studies, one pagers, and more.
50% of B2B buyers rely on video when they’re making purchase decisions — and that number will only get higher as buyers place ever-increasing importance on brand authenticity and trust. Whether it’s learning more about a product or service, watching easily digestible thought leadership insights, hearing other customers’ success stories, or getting to know a potential vendor’s team, video marketing’s impact spans the entire funnel. Firebrand’s experts are your end-to-end customer case study and testimonial videos, thought leadership videos, product explainer videos, corporate videos, shareworthy organic social videos, and video ads.
at the highest levels.”
– Joey Pritikin, Chief Product Officer – Paravision
What makes our content marketing agency different?
Reasons campaigns fail
Lack of domain expertise
The team simply doesn’t ‘get it’
Decades working at startups and the agencies that market them
Eroding knowledge and relearning lessons
Zero involuntary team churn
Lack of senior involvement
Placing too much pressure on junior staff
The senior team is involved on a daily basis
Lack of proactivity
Not enough ideas or opportunities
We drive the strategy, execution, and analysis
Leading to redrafts and a slow campaign
Overemphasis on production, not on strategy or optimization
Inefficient and expensive since everything is created from scratch
We use real, human writers and give them adequate time to produce quality copy
Best practice experts
We know what works, use proven frameworks, and constantly optimize
Our Multiplier Marketing approach means we draw on expertise and assets from other channels to create efficiencies
Find out more about why we are different here
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6 Content Marketing Tips to Drive Maximum Growth
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