03
Sep
19
Aug
The Superweapon to Improve Lead Quantity and Quality
Every startup is looking for more and better leads at a lower cost. So what’s the superweapon?...
15
Jul
Five Content Assets Every Startup Needs
Content is the fuel of every marketing campaign. But creating content can be time-consuming and, for resource-strapped startups, that's a problem. You don't have an infinite capacity to create content, so what should you do? ...
26
Jun
Seven Tips for a Successful First Webinar
In-person events have been canceled leaving many startups with holes in their lead funnel. A common approach to fill the void is to organize a webinar. But how do you go about that?...
13
May
Marketing your startup in a pandemic
Startup marketing has evolved since the pandemic - but how and what's coming next? We take a look at the data and best practices....
28
Feb
Firebrand hires Edelman US Tech Chair, Lucy Allen
Former Edelman US Tech Chair, Lucy Allen is joining Firebrand....
29
Jan
Digital Marketing Pioneer Shane Jordan joins Firebrand
Digital marketing supremo, Shane Jordan joins Firebrand...
15
Jan
Tips for Startups to Stand Out in Media Coverage of CES
CES is the first major opportunity for press coverage in the year. But media success at the show requires careful preparation months before. ...
17
Dec
CES 2020: List of reporters NOT attending
CES 2020 media pitching is in full swing. Here's a list of reporters who are NOT attending....
23
Oct
Successful influencer relationships in startup PR
Many people misunderstand the word “influencer.” This makes cultivating influencer relationships opaque for many. Nearly every month there is a story of an aspiring influencer scamming respectable business people. Naturally, this can inspire some concern. Executives who don't know where to start with influencer relationships may...