Tips for Startups to Stand Out in Media Coverage of CES
CES is the first major opportunity for press coverage in the year. But media success at the show requires careful preparation months before. ...
15
Jan
17
Dec
CES 2020: List of reporters NOT attending
CES 2020 media pitching is in full swing. Here's a list of reporters who are NOT attending....
23
Oct
Successful influencer relationships in startup PR
Many people misunderstand the word “influencer.” This makes cultivating influencer relationships opaque for many. Nearly every month there is a story of an aspiring influencer scamming respectable business people. Naturally, this can inspire some concern. Executives who don't know where to start with influencer relationships may...
03
Oct
Holistic White Hat SEO Explained
There are countless strategies and techniques that marketing departments, startups and agencies have in their SEO toolkits but not all are equally effective or ethical. Implementing long-term, modern SEO techniques that comply with search engine rules and policies and drive the desired business results that...
27
Aug
Media Mix and Marketing Mix Optimization in the Digital Age
Every startup needs to develop messaging. Get it right and you'll find the positioning and descriptions which resonate with target audiences. Getting there can be a challenge. Here are some pitfalls to avoid....
13
Aug
Customer Acquisition Cost – One Marketing Number To Rule Them All
Every startup needs to develop messaging. Get it right and you'll find the positioning and descriptions which resonate with target audiences. Getting there can be a challenge. Here are some pitfalls to avoid....
18
Jul
Top Three Pitfalls Startups Should Avoid When Developing Messaging
Every startup needs to develop messaging. Get it right and you'll find the positioning and descriptions which resonate with target audiences. Getting there can be a challenge. Here are some pitfalls to avoid....
27
Jun
Best Practices for Repurposing Content
Create once, use many. That's the essence of content repurposing. But which content should be used again and how?...
06
Jun
How to use content anchors and content clusters to improve your SEO
Content anchors and clusters will boost your search results. But what are they and how do you adopt this approach? Let's take a look....
07
May
What to do when your competitor copies your messaging
Competitors will copy the best parts of your messaging. That can be annoying, but it can also help create momentum. Here's how to respond and stay ahead of the pack....