News and Views from the Firebrands.
How Does Click Fraud Work in Digital Advertising? What You Need to Know
Uncover the impact of click fraud on digital advertising and what you need to know about click fraud prevention.
Millennials Matter in B2B – Here’s How to Market to Them Smarter
B2B marketers, take note: your top buyers are millennials. Here’s your cheat sheet for connecting with them.
How to Break the Cycle of Generic B2B Content Creation
In a sea of sameness, generic content sinks. Here’s how to make sure yours swims.
Firebrand Wins 2025 Communicator Award for Integrated & Multi-Channel Business-to-Business Campaign
The Communicator Awards has recognized Firebrand with an Award of Distinction in the Integrated & Multi-Channel Business to Business Campaign category for our work with VMware.
5 Ways to Boost Brand Visibility in AI Search Results
Discover how Generative Engine Optimization (GEO) is reshaping SEO and what your brand can do to stay ahead.
The Purr-suit of Relevance: What Brands Need to Understand About Newsjacking
Crash the right party. Learn how to master newsjacking and turn trending topics into PR wins.
LinkedIn B2B Lead Generation Best Practices: A Quick Guide to Success
Learn all about LinkedIn B2B lead generation and 5 tips for generating business leads on LinkedIn.
Make it make sense! Why your message isn’t landing, and how to fix it
If your audience looks confused, it’s not them—it’s you. Niall Cook explains why your message isn’t landing and what to do before hitting publish again.
GEO vs. AIO vs. LLMO – What Are We Calling This New Organic Optimization Strategy?
Explore GEO, LLMO, and AIO—three terms battling to define the future of digital visibility. The name you choose could shape how we optimize for AI.
From Zero to Soaring: How Startups Can Create a Content Marketing Strategy on the Fly
Starting from scratch? Here are 3 proven steps to build a winning content marketing strategy for your startup.
Understanding HTTP Status Codes in SEO
Learn about HTTP status codes, the common types of status codes in SEO and their implications.
Can PR Help with AI Search?
AI Search is shifting organic traffic—see how PR can help boost your brand’s visibility in AI-driven search.
How to Build a Thought Leadership Campaign
Ready to steal the spotlight? Lucy Allen’s 6-step blueprint helps you pinpoint experts, carve your niche, and ignite a thought leadership campaign that resonates.
Google Ads B2B Advertising Benchmarks: From Startups to Scaleups
Tired of misleading benchmarks online? This comprehensive analysis uncovers benchmarks specifically for B2B tech advertisers.
SEO & AI: How to Measure AI Web Traffic
Measuring AI web traffic is essential for modern SEO strategists. Explore this handy step-by-step guide.
So, you want to engage B2B influencers
Behold the power of B2B influencers! Here’s how to engage them and amplify your brand like never before.
The Future of AI Through the Eyes of Startup Marketing Leaders
How is AI driving change in startup marketing? Top leaders weighed in on data, creativity, and more.
The Secrets to a Winning Content Marketing Strategy
Most startup marketers are treading water. Here’s a step-by-step guide to help you make waves.