Seven Tips for a Successful First Webinar
In-person events have been canceled leaving many startups with holes in their lead funnel. A common approach to fill the void is to organize a webinar. But how do you go about that?...
26
Jun
13
May
Marketing your startup in a pandemic
Startup marketing has evolved since the pandemic - but how and what's coming next? We take a look at the data and best practices....
28
Feb
Firebrand hires Edelman US Tech Chair, Lucy Allen
Former Edelman US Tech Chair, Lucy Allen is joining Firebrand....
29
Jan
Digital Marketing Pioneer Shane Jordan joins Firebrand
Digital marketing supremo, Shane Jordan joins Firebrand...
15
Jan
Tips for Startups to Stand Out in Media Coverage of CES
CES is the first major opportunity for press coverage in the year. But media success at the show requires careful preparation months before. ...
17
Dec
CES 2020: List of reporters NOT attending
CES 2020 media pitching is in full swing. Here's a list of reporters who are NOT attending....
23
Oct
Successful influencer relationships in startup PR
Many people misunderstand the word “influencer.” This makes cultivating influencer relationships opaque for many. Nearly every month there is a story of an aspiring influencer scamming respectable business people. Naturally, this can inspire some concern. Executives who don't know where to start with influencer relationships may...
03
Oct
Holistic White Hat SEO Explained
There are countless strategies and techniques that marketing departments, startups and agencies have in their SEO toolkits but not all are equally effective or ethical. Implementing long-term, modern SEO techniques that comply with search engine rules and policies and drive the desired business results that...
27
Aug
Media Mix and Marketing Mix Optimization in the Digital Age
Every startup needs to develop messaging. Get it right and you'll find the positioning and descriptions which resonate with target audiences. Getting there can be a challenge. Here are some pitfalls to avoid....
13
Aug
Customer Acquisition Cost – One Marketing Number To Rule Them All
Every startup needs to develop messaging. Get it right and you'll find the positioning and descriptions which resonate with target audiences. Getting there can be a challenge. Here are some pitfalls to avoid....