News and Views from the Firebrands.
A Hero? An Everyman? A Magician? Learn how your brand’s archetype can (and should) play a big role in your PR strategy.
No big social media presence? No problem! Here’s what you need to get started — including some B2B inspiration.
Paid media audits aren’t just a marketing exercise. The best ones answer 6 questions that benefit your entire business.
‘Tis the season for annual predictions, and we’ve got a few. Morgan McLintic takes a stab at what’s to come in 2024 and evaluates his 2023 predictions.
You’ve finally published your data report. So when is someone going to cover it?
Your PR team ran a survey, or maybe it dug up some proprietary data and shared valuable insights. So why did the campaign fail?
There’s a thread within every brand’s personality that lends itself to lightness and fun. Follow these 4 steps to find yours.
An SEO audit’s power extends far beyond marketing. Learn how the right one can boost your entire business.
It’s time to fuel your startup’s success with insights and interviews with marketing’s coolest leaders.
The tech sector may have slowed down, but we’re proud to have our feet firmly on the gas pedal.
Understanding B2B buyer behavior is hard, and setting up marketing attribution is even harder — until now.
Firebrand announces partnership with UK PR experts, CommsCo. Together, we’re launching a UK/US scaleup PR service for US startups looking to launch in the UK market and UK startups wanting to make their mark in the US.
Is CES part of your product launch strategy? Learn how to avoid this critical — yet common — mistake.
DevRel has its nuances but it doesn’t have to break the bank. Learn how to cut costs and maintain authenticity.
How do you stick the landing on your landing pages? With the right SEO strategy. Here’s a step-by-step blueprint.
Can you use ChatGPT for SEO and create meta descriptions in bulk? Check out our test, takeaways, and tips.
Startups beware: these 5 big content marketing mistakes are way too common. Learn how to dodge disaster.
With Twitter in doubt, could Threads represent a saner, safer space for journalists and brands to talk business?