News and Views from the Firebrands.
Elevate Your PR Campaign with the 12 Brand Archetypes
A Hero? An Everyman? A Magician? Learn how your brand’s archetype can (and should) play a big role in your PR strategy.
How B2B Startups Should Navigate the Social Media Maze
No big social media presence? No problem! Here’s what you need to get started — including some B2B inspiration.
The 6 Biggest Questions a Paid Media Audit Will Answer
Paid media audits aren’t just a marketing exercise. The best ones answer 6 questions that benefit your entire business.
Startup Marketing Predictions for 2024
‘Tis the season for annual predictions, and we’ve got a few. Morgan McLintic takes a stab at what’s to come in 2024 and evaluates his 2023 predictions.
What to Expect When You’re Expecting Data Coverage
You’ve finally published your data report. So when is someone going to cover it?
Why Data PR Campaigns Fail
Your PR team ran a survey, or maybe it dug up some proprietary data and shared valuable insights. So why did the campaign fail?
More B2B Brands Need a Sense of Humor. Here’s How to Get One.
There’s a thread within every brand’s personality that lends itself to lightness and fun. Follow these 4 steps to find yours.
The Power and Benefits of an SEO Audit
An SEO audit’s power extends far beyond marketing. Learn how the right one can boost your entire business.
Introducing FiredUp! – The Podcast for Startup Marketing Tips and Trends
It’s time to fuel your startup’s success with insights and interviews with marketing’s coolest leaders.
Firebrand Turns Seven
The tech sector may have slowed down, but we’re proud to have our feet firmly on the gas pedal.
Firebrand Partners with Ruler Analytics
Understanding B2B buyer behavior is hard, and setting up marketing attribution is even harder — until now.
Scale Your Tech Startup with a UK PR Program
Firebrand announces partnership with UK PR experts, CommsCo. Together, we’re launching a UK/US scaleup PR service for US startups looking to launch in the UK market and UK startups wanting to make their mark in the US.
The One Mistake Companies Make with Their CES Plans
Is CES part of your product launch strategy? Learn how to avoid this critical — yet common — mistake.
Bringing Developer Marketing Costs Down Using Tactics That Don’t Rhyme with Shmenerative AI
DevRel has its nuances but it doesn’t have to break the bank. Learn how to cut costs and maintain authenticity.
How to SEO a Landing Page
How do you stick the landing on your landing pages? With the right SEO strategy. Here’s a step-by-step blueprint.
Firebrand Labs Report: Putting ChatGPT for SEO Metadata to the Test
Can you use ChatGPT for SEO and create meta descriptions in bulk? Check out our test, takeaways, and tips.
The 5 Biggest Content Marketing Mistakes Startups Make
Startups beware: these 5 big content marketing mistakes are way too common. Learn how to dodge disaster.
Will Threads Matter for PR?
With Twitter in doubt, could Threads represent a saner, safer space for journalists and brands to talk business?