NEWS AND VIEWS FROM THE FIREBRANDS.

For campaigns to be successful, there must be strong client-agency fit. Here are some guidelines to help assess fit....

The Google Memo - an anti-diversity paper has created a crisis which even threatens the position of its CEO. But why has this issue hit such a nerve?...

Like many good PR agencies, we’re hiring. The upshot is we’ve had hundreds of applications. Trouble is most of those applications are irrelevant - a plague that doesn’t work with journalists and won’t work in job hunting....

A review of highlights from the TechCrunch Sessions: Justice panel event in San Francisco June 6, 2017....

Today Frame announces its $16m Series A lead by Bain Capital Ventures, Microsoft Ventures and In-Q-Tel. We've all seen the wave of SaaS software move applications to the cloud. But the fact is there are many other apps which will never be SaaS-based. ...

We're delighted to see the news out today that GPU-powered data analytics company, MapD has closed a $25m B Series round led by NEA, with investors including NVIDIA, Vanedge Capital and Verizon Ventures. Occasionally you come across a company with technology which is truly jaw-dropping. The kind...

The first priority when starting a new firm is to build up the roster, hire the core team, establish the processes and get some reference campaigns. You can’t build a business by saying ‘no’. So you're not too concerned about your 'target client'. But saying ‘yes’...