Every startup needs to develop messaging. Get it right and you'll find the positioning and descriptions which resonate with target audiences. Getting there can be a challenge. Here are some pitfalls to avoid....
Create once, use many. That's the essence of content repurposing. But which content should be used again and how?...
Content anchors and clusters will boost your search results. But what are they and how do you adopt this approach? Let's take a look....
Competitors will copy the best parts of your messaging. That can be annoying, but it can also help create momentum. Here's how to respond and stay ahead of the pack....
How much coverage should you expect from this announcement? Here's how to assess the news value of your milestones to secure top-tier coverage....
Does an Account-Based Marketing Platform make sense? This post seeks to break it down and show you how to get the most out of it or your existing systems....
What is the best length for a blog post to get social shares, comments and for search-engine optimization?...
Attribution is essential for optimizing marketing programs. Learn the basics and transform theory into action. Understand what marketing attribution is and how it helps drive decision-making....
CES 2019 is coming up. Here's a list of reporters who aren't attending, so don't pitch them....
Spokespeople should almost always opt for a phone interview with print media when possible. Here’s why....