Blog - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups

News and Views from the Firebrands.

Eleven Marketing Podcasts for Startups

Jan 26, 2023

Here’s the top eleven marketing podcasts that your favorite Firebrands are listening to, perfect for startups.

Getting Started with Google Ads for Startups

Jan 12, 2023

Google Ads for startups is a highly effective tool for reaching potential customers. Learn about the most cost effective approach using Ads for your startup.

Tips for Marketing in a Recession (or Whatever This Is)

Jan 7, 2023

Learn how to recalibrate your marketing program to be more responsive and make the most of advertising during a recession.

Surefire Startup Marketing Wins for 2023

Dec 16, 2022

From disruptive technologies to ABM for startups and content marketing, we discuss surefire marketing wins for startups in the new year.

The Power of Empathy and Trust in B2B Customer Advocacy

Dec 14, 2022

Customer testimonials can have big rewards but are difficult to obtain. How do you get them? Well, you won’t get far begging favors with sales since that won’t scale. There’s a better approach.

Upscale Your Corporate Newsroom For a Stronger PR Presence

Nov 15, 2022

Follow these 5 best practices to support inbound queries, highlight your team’s expertise, and make the most from your investment in your PR campaign and other marketing efforts.

The Benefits of GIFs on Social Media

Oct 20, 2022

GIFs aren’t just for the kids! GIFs are a powerful tool in your social media toolbox that can be used to great effect. We’ve got tips for when and how to use them.

12 Tips for How to Hire a Digital Marketing Agency

Oct 6, 2022

Hiring a marketing agency can be daunting for startups. We discuss 12 tips for how to hire a digital marketing agency to fit company objectives and goals.

Quiet Crushing as Firebrand Turns Six

Sep 16, 2022

Firebrand turns six this month after another strong year. We’ve all heard of ‘Quiet Quitting.’ I’d characterize this year as ‘Quiet Crushing’ – driving outcomes for clients deep in the trenches and making it happen.

URL Optimization Tips for Stronger SEO

Sep 9, 2022

Both gated and ungated content can provide great value to your brand. Learn when it’s best to gate your content and when to set it free.

When to Gate Your Content – And When to Set it Free

Aug 23, 2022

Both gated and ungated content can provide great value to your brand. Learn when it’s best to gate your content and when to set it free.

10 Quick Tips for LinkedIn B2B Lead Generation

Aug 1, 2022

Learn how the most savvy B2B marketers are leveraging both paid and organic LinkedIn B2B lead generation strategies to improve their targeting and conversions.

6 Surefire Ways of Using Humor in Marketing for Your Brand

Jul 18, 2022

Brand chiefs are often hesitant to use humor in marketing, despite customer preferences for brand humor. We explore 6 surefire humorous marketing strategies.

How to Survive Your First Recession

Jun 22, 2022

It looks like a recession may be coming. For many, this will be their first. It won’t be fun but you can prepare yourself. Here’s how it’s going to feel and some advice on how to cope.