NEWS AND VIEWS FROM THE FIREBRANDS.

The gap between how we speak in real life and on the job will determine whether our writing sparks action or glazes eyes....

For campaigns to be successful, there must be strong client-agency fit. Here are some guidelines to help assess fit....

The Google Memo - an anti-diversity paper has created a crisis which even threatens the position of its CEO. But why has this issue hit such a nerve?...

Like many good PR agencies, we’re hiring. The upshot is we’ve had hundreds of applications. Trouble is most of those applications are irrelevant - a plague that doesn’t work with journalists and won’t work in job hunting....