Brand Awareness Marketing for B2B Tech and AI Companies

Firebrand is a San Francisco-based brand awareness marketing agency for B2B tech and AI companies.

Unlike generalist PR and marketing firms, our cross-discipline team brings deep domain expertise and connections from day one to minimize  ramp-up and raise awareness where it counts.

 

We help B2B tech and AI companies boost brand awareness, so you show up in the media, search results, events and AI-generated answers your buyers actually use. 

We Make AI Brands Visible, Trusted, and Impossible to Overlook 

Firebrand is a senior team of specialists, not a generalist agency that learns your category on your dime. We work exclusively with B2B tech and AI companies, which means we ramp fast and run programs built to make your brand visible where it matters: in the media your buyers read, the search results they scroll,at the events they attend and the AI-generated answers they increasingly trust. Here’s what makes us different. 

Our team has worked inside startups, blue-chip tech companies, PR firms, and newsrooms. We bring that range plus a sharp focus on B2B brand awareness to every program we run.

AGENCY SUCCESS FACTORS

Four things that make every Firebrand program work harder than the one before it:

Integrated

Our Multiplier Marketing approach means PR, SEO/GEO, social and paid media are not running in separate lanes. Each channel feeds the others, so every piece of coverage, every ranked page, and every paid impression compounds into something bigger than the sum of its parts.

AI-accelerated

We use AI to move faster and go deeper, not to replace the thinking. Custom agents, the latest tools, and a team that is genuinely curious about what works mean your programs benefit from best practice as it emerges, not six months later.

Domain Experts

We only work with B2B AI companies. That means no onboarding tax, no explaining your market from scratch, and no copy that misses the point. We know your buyers, your media landscape, and your category before the first brief lands.

Proactive

We do not wait to be asked. We track what is shifting in your category, flag opportunities before they close, and bring solutions to problems you have not spotted yet. That is what it means to work with a team that is genuinely on your side.

2023 PRSA Silver Anvil Winner for Best Boutique Agency

The Drum B2B PR Campaign of the Year Winner, 2024

2023 PRSA Silver Anvil Winner for Best Boutique Agency
Ragan PR Daily Top Agency, 2024
2023 PRSA Silver Anvil Winner for Best Boutique Agency

PRSA Boutique PR Agency of the Year 2023

The Communicator Awards

B2B Campaign, Distinction 2025

Our working style

Collaborative

We’ll work alongside your team to reinforce strengths and fill in the gaps.

Creative

Even if we say so ourselves, we have some damn good ideas.

Enthusiastic

Someone on your side, who is going to go the proverbial extra mile.

Accountable

We’ll own the results, and our mistakes so the program keeps improving.

Knowledgeable

We have domain expertise and we have a senior team.

Efficient

We’ll use the same tools as you, from Asana to Slack.

Ready to outshine your competitors?

Contact us to crush your marketing goals.