The 4 Pillars of Comprehensive GEO: Why Your Strategy Needs to Work as One

by Shane Jordan | Apr 1, 2026 | Blog, Digital Marketing, Marketing

Most GEO strategies don’t fail because of bad content. They fail because everything is happening in isolation. The SEO team is focused on rankings. The content team is publishing blog posts without thinking of keywords. PR is chasing coverage without understanding...

How to Increase Key Topic Search Visibility Across Traditional and AI Search With a Ranch Style Content Cluster Strategy

by Shane Jordan | Mar 11, 2026 | Blog, Digital Marketing, Marketing

Searching topics online is much different from how it was just a few years ago. You searched for a topic on Google or Bing (maybe), and the search engine generated results, presenting you with a list of the most authoritative pages on the topic. Today, that seems...

GEO Best Practices for 2026: Drive LLM Discoverability by Getting SEO, Content Marketing, PR, and Social Media to Work Together

by Shane Jordan | Dec 17, 2025 | Blog, Digital Marketing, Marketing

The increased use of AI-based search is rapidly impacting how people discover and learn about brands online. Traditional SEO remains a foundational strategy for online discoverability, but search behavior is experiencing a rapid shift with users increasingly turning...

5 Ways to Boost Brand Visibility in AI Search Results

by Shane Jordan | May 28, 2025 | AI Tools, Blog, Marketing, PR

SEO is rapidly evolving, and you’re likely fielding all kinds of questions from executives, investors, and other stakeholders about it. As AI transforms how people search, engage with information, and make buying decisions, it’s no longer enough to optimize just for...

SEO & AI: How to Measure AI Web Traffic

by Shane Jordan | Jan 29, 2025 | AI Tools, Blog, Digital Marketing, Marketing, SEO

Originally published on 01/29/2025Updated on 03/24/2025 to include details on AI Search IntentUpdated on 01/13/2026 As online user behavior continues to evolve, digital marketers must constantly adapt to new technologies and methods of measuring marketing data. The...