by Morgan McLintic | Jul 15, 2026 | AI Tools, Blog, Business, Digital Marketing, GEO, Marketing, PR
Your brand budget is usually the first thing that gets cut. Not because it doesn’t work, just because it’s harder to defend. Demand generation produces metrics almost immediately, whereas brand is hard to measure. The problem is that demand gen and brand should...
by Shane Jordan | Jun 24, 2026 | Blog, Digital Marketing, GEO, Marketing, SEO
If AI tools are now a primary research channel for B2B buyers (and they are), then showing up in those answers isn’t optional. It’s where the consideration set gets built, before anyone visits your website or fills out a form. We’ve been building AI...
by Morgan McLintic | May 13, 2026 | AI Tools, Blog, Business, Digital Marketing, GEO, Marketing, PR
Your demand gen problem is an awareness problem. If you’re running an AI company and your pipeline is sluggish, the instinct is to throw more resources at the bottom of the funnel. More SDRs. More ads. Another gated whitepaper. The data points to a different...
by Patrick Brady | May 6, 2026 | Blog, Digital Marketing, Marketing, PPC
If you’re running Google Ads for a B2B company chances are your Google Ads rep has been proselytizing the virtues of Offline Conversion Tracking, likely paired with a switch toward value-based bidding (eg Max Conversion Value or tROAS). It’s one of...
by Alastair Nee | Apr 29, 2026 | AI Tools, Blog, Digital Marketing, GEO, Marketing, SEO
At some point soon, if it hasn’t happened already, an exec or board member is going to ask: how are we doing in AI search? It’s a reasonable question with a surprisingly hard answer, unless you have the right tool. The rise of AI search has quietly handed...
