by Morgan McLintic | Oct 21, 2026 | Blog, Content, PR, Public Relations
We use AI every day at Firebrand. I’m using it to help write this post, even. Agents track award deadlines, monitor coverage and find speaking opportunities. We use it for research, drafts and call prep. We spend a fair amount of time working out where else it might...
by Morgan McLintic | Oct 6, 2026 | Blog, Content, PR, Public Relations
We are hiring for a PR account director and account supervisor, which means I am looking at a lot of resumes. I’m not using AI or an Applicant Tracking System to parse them. I am looking at each application one-by-one, old-school. I thought I’d share some insights in...
by Meghana Patnana | Sep 30, 2026 | Blog, Content, PR, Public Relations
A wise and tired schoolteacher once said, as her classroom of kids stuffed their crumpled worksheets into their bite-sized backpacks, “When you get home, be useful, not a pain, please.” The same advice applies to whether you speak up or sit out a hot media debate....
by Morgan McLintic | Sep 16, 2026 | Blog, Public Relations
Firebrand is a decade old! Now that is a milestone! I just wanted to use this moment to thank the Firebrand team – many of whom have been with me for those ten years. They have made this journey possible and enjoyable (most days!). Today we are doing some of...
by Chloe Wallach | Sep 9, 2026 | Blog, Public Relations
If you point a finger at any given company, they will claim to have an AI story worth telling. But that’s not always how journalists see it. In a world where journalists are flooded with constant pitches from companies claiming to have the next “revolutionary” or...
