by Arman Khayyat | May 20, 2026 | AI Tools, Blog, Digital Marketing, GEO, Marketing, SEO
There is a real argument happening across LinkedIn, Reddit, and inside marketing teams right now about whether Generative Engine Optimization is a distinct discipline or just SEO with a new name. The practitioners who say GEO is mostly rebranded SEO are not wrong:...
by Arman Khayyat | Apr 15, 2026 | AI Tools, Blog, Digital Marketing, GEO, Marketing, SEO
Today’s modern B2B buyers are increasingly starting outside of brand-controlled channels. As AI search experiences like Google AI Overviews and LLM-powered platforms become more widely adopted, buyers are able to gather information, compare vendors, and form initial...
by Arman Khayyat | Mar 18, 2026 | AI Tools, Blog, Digital Marketing, Marketing
AI search is becoming a more and more central part of how users discover and consume information online. Google AI Overviews and LLM-powered search platforms increasingly synthesize answers from web content rather than simply retrieving info from their training...
by Arman Khayyat | Jan 21, 2026 | Blog, Digital Marketing, Marketing
As we kick off 2026 in this new age of Search, digital content creation is no longer a tale of one strategy to rule them all. The traditional playbook of Search Engine Optimization (SEO) has driven discoverability for decades, prioritizing keyword relevance,...
by Arman Khayyat | Nov 18, 2025 | Blog, Digital Marketing, Marketing
Updated on 01/26/2026 In a new zero-click age of saturated channels, the Reddit platform stands out uniquely as a venue for business-to-business (B2B) marketers. With highly specialised communities (subreddits), authentic peer-driven discussions, and a culture that...
