Are PPC Services Worth it for Early-stage Tech Startups?

by Alastair Nee | Mar 4, 2026 | Blog, Digital Marketing, Marketing

You’ve built something genuinely great.  Your product solves a real problem, your team believes in it, and your roadmap is solid.  There’s just one problem: nobody knows you exist.  For early-stage tech startups, this is the quiet crisis that kills...

Zero-Click Marketing: 5 Winning Tactics When Nobody Clicks

by Alastair Nee | Feb 18, 2026 | Blog, Digital Marketing, Marketing

The click is dying. And if you’re a marketer, that likely brings a wave of anxiety.  For decades, the click was our north star, proof that our content worked, our messaging resonated, our strategy succeeded. We obsessed over click-through rates, celebrated...

AI Visibility Report: How Does Your Brand Stack Up in AI Search Results?

by Alastair Nee | Jan 14, 2026 | Blog, Digital Marketing, Marketing

The search landscape is undergoing the biggest shakeup since the advent of Google Search. While marketers have spent decades optimizing for Google, a quieter revolution has been taking place: AI platforms like Claude, Perplexity, ChatGPT, and Gemini are rapidly...

8 GEO and SEO Predictions for 2026: What B2B Marketers Need to Know Now

by Alastair Nee | Dec 10, 2025 | Blog, Digital Marketing, Marketing

If I had a functioning crystal ball, I’d probably be on a beach somewhere instead of writing about search marketing predictions. But since fortune-telling isn’t a marketable skill (yet), let’s talk about what we can actually see coming down the...

Organic Search Visibility: Why It’s the New North Star for B2B Search Marketers

by Alastair Nee | Nov 12, 2025 | Blog, Digital Marketing, Marketing

The last several months have been very volatile for the organic search world. Most marketers have noticed their organic search traffic slipping and are hearing tough questions from executives who think SEO strategy or performance is to blame. But the reality is bigger...