by Ian Lipner | Oct 25, 2023 | Blog, Marketing, PR
It isn’t easy for most tech startups to stay in the news. Sure, they have their big moments – whether it’s when they emerge from stealth, when they announce major funding rounds, or even when they launch disruptive new products. But getting coverage in between those...
by Theresa Carper | Oct 17, 2023 | Blog, Business, Content, Marketing, PR, Social
Marketing writers love to debate whether B2B brands can be funny. It’s a silly dispute to begin with. I like to picture these marketers as serious philosophers gathered around a marble slab, conducting this Socratic dialogue in hushed tones. “What about that MailChimp...
by Alastair Nee | Oct 3, 2023 | Blog, Digital Marketing, Marketing, SEO
Your startup can’t cut through the noise without search engine optimization (SEO). But how do you know if your SEO game is strong? How do you pinpoint which elements are propelling you forward and which ones are holding you back? Enter the power of an SEO audit. ...
by Nicole Pytel | Sep 27, 2023 | Blog, Digital Marketing, Marketing, PR
Fire up (phrasal verb): to start something by lighting a fire; to cause something to start working; to fill someone with energy or enthusiasm Enjoy all of this and more in our new podcast FiredUp! Whether you’re lighting the kindling at an early-stage startup or...
by Morgan McLintic | Sep 25, 2023 | Blog, Business, Digital Marketing, Marketing, PR
Firebrand turns seven this month as we face our first slowdown in the tech sector. And TLDR – we are stronger now than ever. While we all knew the ZIRP-fueled growth could not last, you can’t be sure how an agency (or its startup clients) will handle its first...
by Morgan McLintic | Sep 20, 2023 | Blog, Business, Digital Marketing, Marketing, PPC
Attribution is hard. Understanding buyer behavior is just complex, period. On top of that, the martech is difficult to configure and often stops working when someone changes the sign-up flow, pushes a site update, or launches a lead magnet with an in-form success...
by Morgan McLintic | Sep 11, 2023 | Blog, Business, Marketing, PR
Fall is the time many startups begin planning for the following year. And for many, 2024’s plan includes an increased global footprint. But finding the right team to help you launch in new markets can be tricky. That’s why Firebrand has partnered with UK PR experts,...
by Maura Lafferty | Sep 8, 2023 | Blog, Marketing, PR
The Consumer Electronics Show (CES) is the biggest tech show on earth, and gathering under the bright lights of Las Vegas to showcase or even launch a new product is an essential milestone in nearly every consumer technology company’s coming of age. Companies bet big...
by Friends of Firebrand | Aug 28, 2023 | AI Tools, Blog, Friends of Firebrand, Marketing, Resources
Before I wander too far down the cost savings rabbit hole, I think it’s important to address the elephant in the room. And, in 2023, the elephant in every room is always generative AI. Could you save money in a content program using generative AI? Sure. You could also...
by Yasaman Sadeghi | Aug 18, 2023 | Blog, Marketing, SEO
Landing pages are an essential component in digital marketing. These pages are strategically designed to rank well in search results and drive leads and conversions for target personas. When created to target specific keywords, they can increase a website’s share of...
