by Friends of Firebrand | Apr 29, 2025 | Blog, Business, Friends of Firebrand, Marketing
Way back when the ‘web’ was still a novelty, I had a go-to principle for usability debates when developers, clients, or bosses wanted to do the wrong thing: “Don’t make me think” Coined by usability consultant Steve Krug in his bestselling book of...
by Friends of Firebrand | Dec 13, 2023 | Blog, Business, Friends of Firebrand, Marketing
Your 2024 guide to launching a podcast Launching a podcast for your business can feel overwhelming, but with the right plan in place and tools by your side, it’s not as complicated as you might think. With over 460 million worldwide podcast listeners (Statistica,...
by Friends of Firebrand | Aug 28, 2023 | AI Tools, Blog, Friends of Firebrand, Marketing, Resources
Before I wander too far down the cost savings rabbit hole, I think it’s important to address the elephant in the room. And, in 2023, the elephant in every room is always generative AI. Could you save money in a content program using generative AI? Sure. You could also...
by Friends of Firebrand | Jun 27, 2023 | Blog, Design, Friends of Firebrand, Marketing, Resources
Your brand is more than just a logo. It’s the way your product or service comes to life for your user. And the visuals are a tool to communicate who you are and what you stand for. Sounds easy enough, but you’d be surprised how many companies pick a few pretty...
by Friends of Firebrand | Jun 6, 2023 | Blog, Content, Friends of Firebrand, Marketing, Resources
US and UK, both English speaking markets, and both leading the way in tech innovation (if on different scales), right? If you think it can’t be too dissimilar when it comes to tech PR, you might want to read on. It can be really difficult for US companies to grasp the...
