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No Photographers, No Problem: How AI Headshots Can Enhance Your Startup’s About Us Page

No Photographers, No Problem: How AI Headshots Can Enhance Your Startup’s About Us Page

by Meghan Jordan and Ashley Przybyla | Sep 4, 2024 | Blog, Business, Design, Marketing

If you’re a startup founder, you’re probably juggling 87 different tasks right now and none of them involve booking a photographer for headshots. Let’s be honest — wrangling your team for a photoshoot is a logistical nightmare. You’ve got developers in hoodies,...
Lean, Mean, Marketing Machine: 4 Efficiency Tips for Startups

Lean, Mean, Marketing Machine: 4 Efficiency Tips for Startups

by Ashley Przybyla | Jul 24, 2024 | Blog, Content, Digital Marketing, Marketing, PR

  Achieving efficiency isn’t just a goal for startup marketers — it’s a necessity for survival and growth. As startup marketers navigate the challenging terrain of limited resources and high expectations, the quest for marketing efficiency can often...
SEO and Content Marketing: A Multiplier Marketing Match

SEO and Content Marketing: A Multiplier Marketing Match

by Ashley Przybyla and Shane Jordan | Jun 12, 2024 | Blog, Content, Digital Marketing, Marketing, SEO

If you publish a piece of content and no one knows it exists, is it really furthering your strategy? We hate to break it to you but if you’re doing content marketing or SEO without the other, you’re likely not reaping the full benefits of either.  Bill Gates once...
13 Must-Read Books for Startup Marketers

13 Must-Read Books for Startup Marketers

by Ashley Przybyla | Apr 10, 2024 | Blog, Digital Marketing, FiredUp!, Marketing, PR, Resources

“Learning is the only thing the mind never exhausts, never fears, and never regrets.” – Leonardo da Vinci Just when you think you’ve mastered marketing, out comes a new theory, best practice, piece of advice, or philosophy to try. The best way to keep on top of...
7 Startup Marketing Tips from Industry Experts

7 Startup Marketing Tips from Industry Experts

by Ashley Przybyla | Mar 13, 2024 | Blog, Digital Marketing, FiredUp!, Marketing, PR

“Passion is all you need.” “You’re a startup. Everyone is your audience!” “Use ChatGPT for all your content to save time and money.” There’s a lot of bad advice for startup marketers out there. We’re on a mission to make sure you get the really good stuff. That’s part...
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Latest posts

The Modern B2B Buyer Journey in the Age of AI Search: Why Your Website Is No Longer Step One

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Today’s modern B2B buyers are increasingly starting outside of brand-controlled channels. As AI search experiences like Google AI Overviews and LLM-powered platforms become more widely adopted, buyers are able to gather information, compare vendors, and form initial...

Google Ads AI Features Explained: What B2B Marketers Need to Know in 2026

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The 4 Pillars of Comprehensive GEO: Why Your Strategy Needs to Work as One

Apr 1, 2026

Most GEO strategies don’t fail because of bad content. They fail because everything is happening in isolation. The SEO team is focused on rankings. The content team is publishing blog posts without thinking of keywords. PR is chasing coverage without understanding...

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