by Patrick Brady | Jan 7, 2026 | Blog, Digital Marketing, Marketing, PPC
Ad platforms have had no shortage of new features this year as the push for AI continues unabated. These updates span the full campaign lifecycle from creation to targeting to optimization and measurement. And while some of these new features may become invaluable...
by Morgan McLintic | Dec 3, 2025 | Blog, Business, Digital Marketing, Marketing, PR
It’s Predictions Season! Over the past few years, we’ve had a pretty good track record, and sparked some of our most popular podcast episodes. And spoiler alert, we got 85% of them right for 2025. Not bad. Let’s dive in for some tech marketing predictions for 2026: PR...
by Patrick Brady | Oct 29, 2025 | Blog, Digital Marketing, Marketing, PPC
It’s been two years since ChatGPT became open to the public, and one year since Google’s AI Overviews upended Search as we knew it. Next year is shaping up to be the moment when the rubber truly meets the road for PPC with creative direction, targeting, data...
by Andres Alonso | Oct 15, 2025 | Blog, Content, Marketing
Your click-through rates are down. Your content isn’t converting like it used to. Buyers are forming opinions about your brand without ever visiting your website. If you feel like the rules of content marketing are changing faster than you can adapt, you’re not alone....
by Firebrand Team | Oct 8, 2025 | Blog, Digital Marketing, Marketing, SEO
Not all backlinks are your friends… some are downright toxic. Backlinks are like the friends who vouch for you at a party. They can boost your credibility and help you get noticed. But here’s the catch: not every friend is a good one. Toxic backlinks are the shady...
