by Alastair Nee | Mar 25, 2026 | Blog, Digital Marketing, Marketing
If you’re a B2B tech or AI company trying to beat your competition in the war of awareness across traditional organic search and AI search, there’s a category of content you almost certainly need more of, and probably don’t have enough of...
by Alastair Nee | Mar 4, 2026 | Blog, Digital Marketing, Marketing
You’ve built something genuinely great. Your product solves a real problem, your team believes in it, and your roadmap is solid. There’s just one problem: nobody knows you exist. For early-stage tech startups, this is the quiet crisis that kills...
by Alastair Nee | Feb 18, 2026 | Blog, Digital Marketing, Marketing
The click is dying. And if you’re a marketer, that likely brings a wave of anxiety. For decades, the click was our north star, proof that our content worked, our messaging resonated, our strategy succeeded. We obsessed over click-through rates, celebrated...
by Morgan McLintic | Feb 11, 2026 | Blog, Business, Digital Marketing, Marketing, PR
We’re nearing a tipping point in AI Search from initial experimentation to robust implementation, and it’s time for savvy tech marketers to take note. I’ll admit to self-interest here since Firebrand sells Generative Engine Optimization services to get brands noticed...
by Patrick Brady | Jan 7, 2026 | Blog, Digital Marketing, Marketing, PPC
Ad platforms have had no shortage of new features this year as the push for AI continues unabated. These updates span the full campaign lifecycle from creation to targeting to optimization and measurement. And while some of these new features may become invaluable...
