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A Website Refresh Isn’t a Redesign: 5 Ways Brands Evolve Without Starting Over

A Website Refresh Isn’t a Redesign: 5 Ways Brands Evolve Without Starting Over

by Meghan Jordan | Jan 28, 2026 | Blog, Content, Design, Digital Marketing, Marketing

At some point, every brand hits the same website moment. Nothing is broken. The content is still accurate. The site still works. It just doesn’t feel like you anymore. That’s usually when teams start talking about a redesign. But more often than not, starting over...
Reap the Benefits of On Page SEO Practices

Reap the Benefits of On Page SEO Practices

by Yasaman Sadeghi | Oct 30, 2024 | Blog, Design, Digital Marketing, Marketing, SEO

Among the many proven tactics or disciplines of holistic white-hat SEO, one absolutely critical practice is a must-have for any domain: on-page SEO or on-page optimization. What is On-page SEO and Why is It Important? On-page SEO refers to any optimization made to a...
5 Tips Tech Marketers Need for Better Digital Accessibility

5 Tips Tech Marketers Need for Better Digital Accessibility

by Maura Lafferty | Oct 23, 2024 | Blog, Business, Design, Digital Marketing, Marketing

This is an important time for digital accessibility. “Javier in Frame” captured hearts at Super Bowl LVIII. Sony’s Access Controller opened more video game options following its December 2023 release. The forthcoming enforcement of the EU Accessibility Act in 2025 has...
No Photographers, No Problem: How AI Headshots Can Enhance Your Startup’s About Us Page

No Photographers, No Problem: How AI Headshots Can Enhance Your Startup’s About Us Page

by Meghan Jordan and Ashley Przybyla | Sep 4, 2024 | Blog, Business, Design, Marketing

If you’re a startup founder, you’re probably juggling 87 different tasks right now and none of them involve booking a photographer for headshots. Let’s be honest — wrangling your team for a photoshoot is a logistical nightmare. You’ve got developers in hoodies,...
Unlocking the Soul of Your Brand

Unlocking the Soul of Your Brand

by Friends of Firebrand | Jun 27, 2023 | Blog, Design, Friends of Firebrand, Marketing, Resources

Your brand is more than just a logo.  It’s the way your product or service comes to life for your user. And the visuals are a tool to communicate who you are and what you stand for. Sounds easy enough, but you’d be surprised how many companies pick a few pretty...
Senior Graphic Designer Meghan Jordan Joins Firebrand

Senior Graphic Designer Meghan Jordan Joins Firebrand

by Morgan McLintic | Dec 21, 2021 | Blog, Design, Digital Marketing

One of the most essential elements in the digital marketing sphere is graphic design. It’s at the heart of  attracting, engaging, and moving prospects through the buyer journey. Great design assists marketers in representing the brand, helps customers’ decision-making...
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Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

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Latest posts

Why Growth-Stage Companies Keep Underestimating the Impact of Brand Awareness

Jul 15, 2026

Your brand budget is usually the first thing that gets cut. Not because it doesn't work, just because it’s harder to defend. Demand generation produces metrics almost immediately, whereas brand is hard to measure. The problem is that demand gen and brand should not be...

How AI Visibility is Becoming a Board-Level Metric

Jul 1, 2026

At some point in the last year, someone in leadership asked you a version of these questions: Are we showing up in ChatGPT?  What does AI say about us?  Are our competitors appearing more than we are? If it hasn't happened yet, it will. AI visibility represents how...

Do AI brand pages get cited more in AI search results or are they just smoke and mirrors?

Jun 24, 2026

If AI tools are now a primary research channel for B2B buyers (and they are), then showing up in those answers isn't optional. It's where the consideration set gets built, before anyone visits your website or fills out a form. We've been building AI brand pages (also...

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