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A Website Refresh Isn’t a Redesign: 5 Ways Brands Evolve Without Starting Over

A Website Refresh Isn’t a Redesign: 5 Ways Brands Evolve Without Starting Over

by Meghan Jordan | Jan 28, 2026 | Blog, Content, Design, Digital Marketing, Marketing

At some point, every brand hits the same website moment. Nothing is broken. The content is still accurate. The site still works. It just doesn’t feel like you anymore. That’s usually when teams start talking about a redesign. But more often than not, starting over...
No Photographers, No Problem: How AI Headshots Can Enhance Your Startup’s About Us Page

No Photographers, No Problem: How AI Headshots Can Enhance Your Startup’s About Us Page

by Meghan Jordan and Ashley Przybyla | Sep 4, 2024 | Blog, Business, Design, Marketing

If you’re a startup founder, you’re probably juggling 87 different tasks right now and none of them involve booking a photographer for headshots. Let’s be honest — wrangling your team for a photoshoot is a logistical nightmare. You’ve got developers in hoodies,...
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Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

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Latest posts

Offline Conversion Tracking Integration for Google Ads – A Tool, Not a Strategy

May 6, 2026

If you're running Google Ads for a B2B company chances are your Google Ads rep has been proselytizing the virtues of Offline Conversion Tracking, likely paired with a switch toward value-based bidding (eg Max Conversion Value or tROAS). It's one of Google's favorite...

Scrunch Is the AI Citation Tool Your PR, Content, and GEO Strategy Has Been Missing

Apr 29, 2026

At some point soon, if it hasn't happened already, an exec or board member is going to ask: how are we doing in AI search? It's a reasonable question with a surprisingly hard answer,  unless you have the right tool. The rise of AI search has quietly handed PR a new...

From Software to Services: How AI Agents Are Changing the Language of Tech PR

Apr 22, 2026

Language usually evolves slowly. But in the past few months, the language we use to describe and market technology has shifted so rapidly that it’s more revolution than evolution. And, as with most things these days, it’s all because of AI. I’m not just referring to...

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