by Meghan Jordan | Jul 22, 2026 | AI Tools, Blog, Design, Marketing
As a designer at a marketing agency, I wear a lot of hats. Strategy, production, web, video, social, brand. It all lands on my desk. What AI has given me isn’t a replacement for any of that. It’s a roster of specialists I can call on depending on the job....
by Morgan McLintic | Jul 15, 2026 | AI Tools, Blog, Business, Digital Marketing, GEO, Marketing, PR
Your brand budget is usually the first thing that gets cut. Not because it doesn’t work, just because it’s harder to defend. Demand generation produces metrics almost immediately, whereas brand is hard to measure. The problem is that demand gen and brand should...
by Shane Jordan | Jun 24, 2026 | Blog, Digital Marketing, GEO, Marketing, SEO
If AI tools are now a primary research channel for B2B buyers (and they are), then showing up in those answers isn’t optional. It’s where the consideration set gets built, before anyone visits your website or fills out a form. We’ve been building AI...
by Alastair Nee | Jun 3, 2026 | Blog, Digital Marketing, Marketing, PPC
The B2B buyer’s shortlist is set before your sales team even knows a deal exists. Buyers arrive with four or five names already in mind, and they buy from that list 95% of the time. Meanwhile, AI search tools are drafting those shortlists before any human...
by Theresa Carper | May 27, 2026 | Blog, Marketing, PR
Hear me out: reality TV shows can teach you a thing or two about effective PR strategy, and I’m not just talking crisis comms. Reality TV is like a live PR lab. You’re watching real people, some of them minor celebrities in their own right, fighting to control the...
