by Meghan Jordan | Jul 22, 2026 | AI Tools, Blog, Design, Marketing
As a designer at a marketing agency, I wear a lot of hats. Strategy, production, web, video, social, brand. It all lands on my desk. What AI has given me isn’t a replacement for any of that. It’s a roster of specialists I can call on depending on the job....
by Morgan McLintic | Jul 15, 2026 | AI Tools, Blog, Business, Digital Marketing, GEO, Marketing, PR
Your brand budget is usually the first thing that gets cut. Not because it doesn’t work, just because it’s harder to defend. Demand generation produces metrics almost immediately, whereas brand is hard to measure. The problem is that demand gen and brand should...
by Patrick Brady | Jun 17, 2026 | Blog, Digital Marketing, Marketing, PPC
Here’s a familiar story: a fast-growing B2B company comes under revenue pressure and decides it’s time to prioritize leads at all cost. They take the “logical” step and pull every dollar from anything that doesn’t directly produce an MQL. After all, why spend...
by Morgan McLintic | May 13, 2026 | AI Tools, Blog, Business, Digital Marketing, GEO, Marketing, PR
Your demand gen problem is an awareness problem. If you’re running an AI company and your pipeline is sluggish, the instinct is to throw more resources at the bottom of the funnel. More SDRs. More ads. Another gated whitepaper. The data points to a different...
by Patrick Brady | May 6, 2026 | Blog, Digital Marketing, Marketing, PPC
If you’re running Google Ads for a B2B company chances are your Google Ads rep has been proselytizing the virtues of Offline Conversion Tracking, likely paired with a switch toward value-based bidding (eg Max Conversion Value or tROAS). It’s one of...
