by Friends of Firebrand | Aug 28, 2023 | AI Tools, Blog, Friends of Firebrand, Marketing, Resources
Before I wander too far down the cost savings rabbit hole, I think it’s important to address the elephant in the room. And, in 2023, the elephant in every room is always generative AI. Could you save money in a content program using generative AI? Sure. You could also...
by Yasaman Sadeghi | Aug 18, 2023 | Blog, Marketing, SEO
Landing pages are an essential component in digital marketing. These pages are strategically designed to rank well in search results and drive leads and conversions for target personas. When created to target specific keywords, they can increase a website’s share of...
by Arman Khayyat | Aug 11, 2023 | AI Tools, Blog, Firebrand Labs, Marketing, SEO
Since ChatGPT’s explosion of growth starting in 2022, it has become the go-to free tool for generative AI across many industries — with digital marketing being one the most widely adopted. Within digital marketing, the use of ChatGPT for SEO has grown tremendously and...
by Nicole Pytel | Aug 4, 2023 | Blog, Marketing, PR, Social
With small teams and intense revenue pressure, the headwinds at a B2B startup can oftentimes feel gale-force. Don’t compound the challenge by making critical content marketing mistakes. In all my years of startup marketing, I’ve seen five massive mistakes pop up far...
by Ian Lipner | Jul 24, 2023 | Blog, Marketing, PR, Social
OpenAI’s ChatGPT became the fastest growing consumer application in history in January when it reached 100 million users two months after its launch. This month, Meta’s Threads crushed that mark, doing it in less than a week. Fatigued from Twitter drama and eager for...
by Morgan McLintic | Jul 20, 2023 | Blog, Content, Digital Marketing, Marketing
For all startups, the pressure to drive revenue is on. This has rarely been so acute as funding levels drop, and startups are forced to drive revenue to fund operations, and to show strong growth for future funding. This pressure is causing demand gen teams to make a...
by Maura Lafferty | Jul 13, 2023 | Blog, Content, Marketing, PR
Startup marketing teams that spend time and money on a demand generation asset and then overlook activities to get earned media interest omit a huge opportunity to reach potential buyers. Earned media is an important channel to reinforce promotions through paid...
by Friends of Firebrand | Jun 27, 2023 | Blog, Design, Friends of Firebrand, Marketing, Resources
Your brand is more than just a logo. It’s the way your product or service comes to life for your user. And the visuals are a tool to communicate who you are and what you stand for. Sounds easy enough, but you’d be surprised how many companies pick a few pretty...
by Lucy Allen | Jun 14, 2023 | Blog, Business, Marketing, PR
On a strangely orange evening (a consequence of the wildfires in Canada) in early June, the PR industry converged on a ballroom in New York City to celebrate the winners of the Public Relations Society of America’s Silver Anvil awards. Our very own Theresa Carper was...
by Friends of Firebrand | Jun 6, 2023 | Blog, Content, Friends of Firebrand, Marketing, Resources
US and UK, both English speaking markets, and both leading the way in tech innovation (if on different scales), right? If you think it can’t be too dissimilar when it comes to tech PR, you might want to read on. It can be really difficult for US companies to grasp the...
