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Firebrand Labs Report: How to Use ChatGPT for SEO Keyword Research

Firebrand Labs Report: How to Use ChatGPT for SEO Keyword Research

by Arman Khayyat | Mar 27, 2024 | Blog, Digital Marketing, Firebrand Labs, Marketing, SEO

The use cases for ChatGPT in B2B Tech seem to continuously grow, and in digital marketing, the use of ChatGPT in SEO disciplines such as metadata, content creation, and much more has grown tremendously. Our Firebrand Labs team’s mission is to test generative AI tools...
Firebrand Labs Report: Putting ChatGPT for SEO Metadata to the Test

Firebrand Labs Report: Putting ChatGPT for SEO Metadata to the Test

by Arman Khayyat | Aug 11, 2023 | AI Tools, Blog, Firebrand Labs, Marketing, SEO

Since ChatGPT’s explosion of growth starting in 2022, it has become the go-to free tool for generative AI across many industries — with digital marketing being one the most widely adopted. Within digital marketing, the use of ChatGPT for SEO has grown tremendously and...
Firebrand Labs Report: 12 Ways Generative AI Tools Can Help Public Relations Professionals

Firebrand Labs Report: 12 Ways Generative AI Tools Can Help Public Relations Professionals

by Ian Lipner | May 10, 2023 | AI Tools, Content, Firebrand Labs, PR

Public relations professionals have always been on the front lines of content creation, especially in a world where the news cycle is faster than ever. Going faster is in our DNA, and there’s a new fast lane thanks to the introduction of generative AI tools like...
Firebrand Labs Report: Why ChatGPT Can’t Replace Your Top Writer Yet

Firebrand Labs Report: Why ChatGPT Can’t Replace Your Top Writer Yet

by Josh Green | Apr 21, 2023 | AI Tools, Content, Firebrand Labs, Marketing

An ocean of ink has already been spilled about ChatGPT for marketing content on both sides — depending on who you’re talking to, it is either the second coming of the Internet or a technology parlor trick that will never acquire the humanity we need in a trusted...
Firebrand Labs Report: Putting ChatGPT Copy to the Email Marketing Test

Firebrand Labs Report: Putting ChatGPT Copy to the Email Marketing Test

by Nicole Pytel | Mar 15, 2023 | AI Tools, Blog, Content, Firebrand Labs, Resources

My mission was simple: Create copy with ChatGPT for an email blast to tell our subscribers about the new Firebrand Labs team. Since our team’s mission is to test generative AI tools and determine where they may fit best for our clients, it was the perfect time to take...
Introducing Firebrand Labs

Introducing Firebrand Labs

by Morgan McLintic | Feb 23, 2023 | AI Tools, Blog, Content, Firebrand Labs, Marketing

It’s an exciting time to be a marketer. Generative AI has the potential to impact the way organizations market themselves and how those campaigns are developed to a degree few of us have seen. This shift in the use of AI is potentially greater than the changes that...
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Latest posts

The Modern B2B Buyer Journey in the Age of AI Search: Why Your Website Is No Longer Step One

Apr 15, 2026

Today’s modern B2B buyers are increasingly starting outside of brand-controlled channels. As AI search experiences like Google AI Overviews and LLM-powered platforms become more widely adopted, buyers are able to gather information, compare vendors, and form initial...

Google Ads AI Features Explained: What B2B Marketers Need to Know in 2026

Apr 8, 2026

After getting caught flat-footed by ChatGPT and others, Google closed the AI gap in 2025 and has now turned its attention to commercializing its LLM products and tools. While some of these capabilities have existed in other platforms and partner solutions, Google Ads...

The 4 Pillars of Comprehensive GEO: Why Your Strategy Needs to Work as One

Apr 1, 2026

Most GEO strategies don’t fail because of bad content. They fail because everything is happening in isolation. The SEO team is focused on rankings. The content team is publishing blog posts without thinking of keywords. PR is chasing coverage without understanding...

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