by Maura Lafferty | Jan 21, 2025 | Blog, Marketing, PR
Engaging with influencers is a common element of a healthy tech PR campaign. Before we get into the how, let’s start by looking at when to work with influencers to boost your brand and who you should work with. When your product has specialized features and your niche...
by Nicole Pytel | Jan 14, 2025 | Blog, Content, Marketing
AI has everyone buzzing, and in the startup world, there’s a mixture of excitement and cautious optimism. On our podcast, FiredUp!, we have the privilege of speaking with some of the brightest minds in startup marketing and technology — and, of course, the...
by Nicole Pytel | Jan 7, 2025 | Blog, Content, Marketing
Let’s be real, content marketing is hard. So it’s not surprising that more than half (58%) of B2B marketers rate their content marketing strategy as just “moderately effective.” Nearly half of those say their strategy struggles because they lack clear goals, and only...
by Arman Khayyat | Dec 18, 2024 | Blog, Business, Digital Marketing, Marketing, SEO
Keeping track of all the various tasks in SEO can be a challenge, and there’s a critical one marketers commonly overlook: canonicalization in SEO. Canonicalization can have major impacts on your website, so let’s dive into the fundamentals and best practices for...
by Shane Jordan | Dec 11, 2024 | Blog, Business, Digital Marketing, Marketing, PPC, SEO
Search Engine Optimization (SEO) and Pay-Per-Click (PPC) or Paid Media advertising are essential tools for businesses to increase online visibility, attract and engage target audiences, and ultimately drive conversions. When combined effectively, SEO and PPC marketing...
by Morgan McLintic | Dec 4, 2024 | Blog, Business, Digital Marketing, Marketing, PR
Startups work with agencies to solve problems. The challenge is that most problems are not narrowly contained to one marketing discipline, whereas agencies tend to be single-threaded — like a PR firm, an SEO shop or a PPC agency. This means startups must coordinate...
by Morgan McLintic | Nov 20, 2024 | Blog, Business, Marketing, PR
It’s that time of year again, folks — predictions season! A time when good people make bad guesses about trends, after a year of struggling to say what day it is tomorrow. Undeterred, here are mine together with a reckoning about last year — which actually are 75%...
by Morgan McLintic | Nov 19, 2024 | Blog, Business, Marketing, PR
There are many PR awards these days, but one of the most prestigious comes from marketing and media organization The Drum. It is judged by top brands and agencies with a focus on creative campaigns that deliver tangible results. It’s hotly contested. We were thrilled...
by Alastair Nee | Nov 12, 2024 | Blog, Business, Digital Marketing, Marketing
Originally published on 09/12/2024Updated on 11/12/2024 to include details on ABM reporting In case you didn’t notice, we are in the midst of a seismic shift in strategy for how digital advertising for B2B companies is conducted. I am, of course, referring to...
by Lucy Allen | Nov 5, 2024 | Blog, Business, Digital Marketing, Marketing, PR
Thought leadership. Ask three people to define it and you’ll get three different answers. It’s aspired to by some as a desirable end-state and dismissed by others as an expensive vanity project. But, for many brands, it can be the key to communicating your value and...
