by Nicole Pytel | Aug 4, 2023 | Blog, Marketing, PR, Social
With small teams and intense revenue pressure, the headwinds at a B2B startup can oftentimes feel gale-force. Don’t compound the challenge by making critical content marketing mistakes. In all my years of startup marketing, I’ve seen five massive mistakes pop up far...
by Ian Lipner | Jul 24, 2023 | Blog, Marketing, PR, Social
OpenAI’s ChatGPT became the fastest growing consumer application in history in January when it reached 100 million users two months after its launch. This month, Meta’s Threads crushed that mark, doing it in less than a week. Fatigued from Twitter drama and eager for...
by Morgan McLintic | Jul 20, 2023 | Blog, Content, Digital Marketing, Marketing
For all startups, the pressure to drive revenue is on. This has rarely been so acute as funding levels drop, and startups are forced to drive revenue to fund operations, and to show strong growth for future funding. This pressure is causing demand gen teams to make a...
by Maura Lafferty | Jul 13, 2023 | Blog, Content, Marketing, PR
Startup marketing teams that spend time and money on a demand generation asset and then overlook activities to get earned media interest omit a huge opportunity to reach potential buyers. Earned media is an important channel to reinforce promotions through paid...
by Friends of Firebrand | Jun 27, 2023 | Blog, Design, Friends of Firebrand, Marketing, Resources
Your brand is more than just a logo. It’s the way your product or service comes to life for your user. And the visuals are a tool to communicate who you are and what you stand for. Sounds easy enough, but you’d be surprised how many companies pick a few pretty...
by Lucy Allen | Jun 14, 2023 | Blog, Business, Marketing, PR
On a strangely orange evening (a consequence of the wildfires in Canada) in early June, the PR industry converged on a ballroom in New York City to celebrate the winners of the Public Relations Society of America’s Silver Anvil awards. Our very own Theresa Carper was...
by Friends of Firebrand | Jun 6, 2023 | Blog, Content, Friends of Firebrand, Marketing, Resources
US and UK, both English speaking markets, and both leading the way in tech innovation (if on different scales), right? If you think it can’t be too dissimilar when it comes to tech PR, you might want to read on. It can be really difficult for US companies to grasp the...
by Brianna Bruinsma | May 31, 2023 | Blog, Content, PR, Resources
Storytelling is a large part of public relations. Without a story to tell, there is no PR. Everyone has a story to tell in today’s news cycle, but here’s the biggest question: is it newsworthy? Reporters are inundated with pitches. In fact, data finds there are...
by Kristina Leal | May 16, 2023 | Blog, Content, PR, Resources
The “What I Eat in a Day” trend made the pop culture rounds for years, and it’s even more popular now with the rise of TikTok nutrition influencers. As a child of the ’90s, I always found the articles (now videos) fascinating — a little peek into celebrity culture and...
by Ian Lipner | May 10, 2023 | AI Tools, Content, Firebrand Labs, PR
Public relations professionals have always been on the front lines of content creation, especially in a world where the news cycle is faster than ever. Going faster is in our DNA, and there’s a new fast lane thanks to the introduction of generative AI tools like...
