Organic Search Visibility: Why It’s the New North Star for B2B Search Marketers

by Alastair Nee | Nov 12, 2025 | Blog, Digital Marketing, Marketing

The last several months have been very volatile for the organic search world. Most marketers have noticed their organic search traffic slipping and are hearing tough questions from executives who think SEO strategy or performance is to blame. But the reality is bigger...

The Next Era of B2B Content Marketing: 6 Predictions for 2026

by Nicole Pytel | Nov 5, 2025 | Blog, Content, Marketing

2025 brought a flood of AI-generated blog posts, social posts, emails, website pages, and videos. Amid a surge of content for content’s sake, the gap between teams that simply create content and those that create impact has never been wider. As we look to 2026, the...

2026 PPC Trends: What’s Changing (and What to Do About It)

by Patrick Brady | Oct 29, 2025 | Blog, Digital Marketing, Marketing, PPC

It’s been two years since ChatGPT became open to the public, and one year since Google’s AI Overviews upended Search as we knew it. Next year is shaping up to be the moment when the rubber truly meets the road for PPC with creative direction, targeting, data...

Gated Content in the AI Era: What Still Works — and What Doesn’t

by Andres Alonso | Oct 15, 2025 | Blog, Content, Marketing

Updated on 01/26/2026 Your click-through rates are down. Your content isn’t converting like it used to. Buyers are forming opinions about your brand without ever visiting your website. If you feel like the rules of content marketing are changing faster than you can...

How to Remove Toxic Backlinks

by Firebrand Team | Oct 8, 2025 | Blog, Digital Marketing, Marketing, SEO

Not all backlinks are your friends… some are downright toxic. Backlinks are like the friends who vouch for you at a party. They can boost your credibility and help you get noticed. But here’s the catch: not every friend is a good one. Toxic backlinks are the shady...

How to Rank in AI Overviews: 5 Tactics to Boost Your Visibility

by Arman Khayyat | Oct 1, 2025 | Blog, Business, Digital Marketing, Marketing, SEO

Updated on 01/13/2026Google AI Overviews (AIOs) are now becoming more widely deployed and understood as a key pillar in AI search. First introduced in the rollout of Search Generative Experience (SGE), AIOs were initially tested out in primary search results in March...

Firebrand Turns 9: Welcome to the AI Era of PR and Marketing

by Morgan McLintic | Sep 23, 2025 | Blog, Business, Digital Marketing, Marketing, PR

Every year, I write a post celebrating the anniversary of our PR and growth marketing agency Firebrand. It’s an opportunity to mark a milestone, review the past 12 months, thank clients and the team. I might call out a few highlights, like our new GEO service or the...

Random Acts of Content Kill Pipeline (Especially in the AI Era!)

by Nicole Pytel | Sep 17, 2025 | Blog, Business, Content, Digital Marketing, Marketing

Updated on 01/15/2026 Most B2B content strategies are dead on arrival. Not because the team isn’t trying, but because they’re still chasing a funnel that no longer exists. Today’s buyers don’t follow linear paths. They search, ghost, lurk, and shortlist without...

How To Measure Brand Awareness in B2B: From Abstract Concept to Measurable Metrics

by Alastair Nee | Sep 9, 2025 | Blog, Digital Marketing, Marketing

Brand awareness has always been the unsung hero of marketing, but with buyers scrolling through new search result experiences and AI-generated answers, zero-click behavior is turning quality impressions at scale into gold. At the same time, erosion of brand trust,...

How to Align PR and GEO for Maximum AI Visibility

by Morgan McLintic | Sep 3, 2025 | Blog, Digital Marketing, Marketing, PR

Updated on 01/27/2026 AI search is multiplying the impact of PR programs. 89% of LLM citations come from earned sources, including 27% from journalistic outlets. This recent survey by Muck Rack has been excitedly received by PR teams. Not only does media coverage...