by Morgan McLintic | Oct 16, 2024 | Blog, Business, Digital Marketing, Marketing, PR
We’re now seeing more B2B startups adopt Account-Based Marketing (ABM). Once they have product-market fit, and a defined, repeatable sales motion with a clear ICP, they can start to narrow down on a target audience with confidence. Startups have limited resources, so...
by Arman Khayyat | Oct 8, 2024 | Blog, Business, Digital Marketing, Marketing, PPC
Tick… tick… tick. That’s the sound of time rapidly counting down to the end of the year. The only thing louder? The constant drumbeat of sales reps asking for higher-quality leads. You don’t need more hours in the day, you need to spend your marketing effort in the...
by Patrick Brady | Oct 2, 2024 | Blog, Business, Digital Marketing, Marketing, PPC
When B2B startup marketers typically think of advertising, they think of LinkedIn and Google Search and Display. With good reason of course, as these giant platforms can drive some giant returns. But there’s an additional strategy we’re seeing more and more success...
by Morgan McLintic | Sep 25, 2024 | Blog, Business, Marketing, PR
If you have a funding announcement, it’s about to get busy and competitive. Why? In short, the election and Thanksgiving crunch are compressing the timeline, and the post-summer pickup in deals means there’s more competition for attention. While Crunchbase reported...
by Morgan McLintic | Sep 18, 2024 | Blog, Business, Marketing, PR
Firebrand is eight! Woo…and phew! Despite the AI boom, it’s been another tough year for startups in terms of revenue growth and fundraising. We’ve all seen and experienced the impact on marketing budgets, teams and programs. But it seems now we’re on the cusp of the...
by Meghan Jordan and Ashley Przybyla | Sep 4, 2024 | Blog, Business, Design, Marketing
If you’re a startup founder, you’re probably juggling 87 different tasks right now and none of them involve booking a photographer for headshots. Let’s be honest — wrangling your team for a photoshoot is a logistical nightmare. You’ve got developers in hoodies,...
by Morgan McLintic | Aug 28, 2024 | Blog, Business, Marketing, PR
Most startups are funded by Venture Capital or Private Equity firms. This helps them build complex products independent of customer revenue, so they bring new concepts to market or even create entirely new categories. The aim is that the early investment will pay back...
by Maura Lafferty | Aug 20, 2024 | Blog, Business, Marketing, PR
Getting press is hard. Every startup marketer has probably had a moment (probably several moments) where they wished the press would just come to them for once. So when your CEO receives an email opp with a fancy-sounding opportunity to be showcased on the front cover...
by Ian Lipner | Aug 14, 2024 | Blog, Content, Digital Marketing, Marketing, PR
In 2018, bestselling author and University of Houston research professor Dr. Brené Brown created what she calls the BRAVING inventory. It breaks down the concept of trust into seven elements – Boundaries, Reliability, Accountability, Vault, Integrity,...
by Nicole Pytel | Jul 30, 2024 | Blog, Content, Digital Marketing, Marketing, PR
Bonjour! Now that the 2024 Olympic Games are underway in Paris, we couldn’t resist mixing in a little bit of fun with our startup marketing advice. After all, startup marketing and sports aren’t all that different; they both require lots of strength and agility. So...
