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Startup Marketing Predictions for 2025

Startup Marketing Predictions for 2025

by Morgan McLintic | Nov 20, 2024 | Blog, Business, Marketing, PR

It’s that time of year again, folks — predictions season! A time when good people make bad guesses about trends, after a year of struggling to say what day it is tomorrow. Undeterred, here are mine together with a reckoning about last year — which actually are 75%...
Firebrand is Gold Winner for B2B PR Campaign of the Year in The Drum Awards

Firebrand is Gold Winner for B2B PR Campaign of the Year in The Drum Awards

by Morgan McLintic | Nov 19, 2024 | Blog, Business, Marketing, PR

There are many PR awards these days, but one of the most prestigious comes from marketing and media organization The Drum. It is judged by top brands and agencies with a focus on creative campaigns that deliver tangible results. It’s hotly contested. We were thrilled...
Account-Based Advertising on a Startup Budget

Account-Based Advertising on a Startup Budget

by Alastair Nee | Nov 12, 2024 | Blog, Business, Digital Marketing, Marketing

Originally published on 09/12/2024Updated on 11/12/2024 to include details on ABM reporting In case you didn’t notice, we are in the midst of a seismic shift in strategy for how digital advertising for B2B companies is conducted. I am, of course, referring to...
What Does It Take to be a Thought Leader?

What Does It Take to be a Thought Leader?

by Lucy Allen | Nov 5, 2024 | Blog, Business, Digital Marketing, Marketing, PR

Thought leadership. Ask three people to define it and you’ll get three different answers. It’s aspired to by some as a desirable end-state and dismissed by others as an expensive vanity project. But, for many brands, it can be the key to communicating your value and...
Reap the Benefits of On Page SEO Practices

Reap the Benefits of On Page SEO Practices

by Yasaman Sadeghi | Oct 30, 2024 | Blog, Design, Digital Marketing, Marketing, SEO

Among the many proven tactics or disciplines of holistic white-hat SEO, one absolutely critical practice is a must-have for any domain: on-page SEO or on-page optimization. What is On-page SEO and Why is It Important? On-page SEO refers to any optimization made to a...
5 Tips Tech Marketers Need for Better Digital Accessibility

5 Tips Tech Marketers Need for Better Digital Accessibility

by Maura Lafferty | Oct 23, 2024 | Blog, Business, Design, Digital Marketing, Marketing

This is an important time for digital accessibility. “Javier in Frame” captured hearts at Super Bowl LVIII. Sony’s Access Controller opened more video game options following its December 2023 release. The forthcoming enforcement of the EU Accessibility Act in 2025 has...
Firebrand is an Apollo partner

Firebrand is an Apollo partner

by Morgan McLintic | Oct 16, 2024 | Blog, Business, Digital Marketing, Marketing, PR

We’re now seeing more B2B startups adopt Account-Based Marketing (ABM). Once they have product-market fit, and a defined, repeatable sales motion with a clear ICP, they can start to narrow down on a target audience with confidence. Startups have limited resources, so...
Hotter Leads, Higher Conversions: Introducing The Firebrand Lead Scoring Model

Hotter Leads, Higher Conversions: Introducing The Firebrand Lead Scoring Model

by Arman Khayyat | Oct 8, 2024 | Blog, Business, Digital Marketing, Marketing, PPC

Tick… tick… tick. That’s the sound of time rapidly counting down to the end of the year. The only thing louder? The constant drumbeat of sales reps asking for higher-quality leads. You don’t need more hours in the day, you need to spend your marketing effort in the...
Why We Love B2B Advertising on Reddit (And You Should Too)

Why We Love B2B Advertising on Reddit (And You Should Too)

by Patrick Brady | Oct 2, 2024 | Blog, Business, Digital Marketing, Marketing, PPC

When B2B startup marketers typically think of advertising, they think of LinkedIn and Google Search and Display. With good reason of course, as these giant platforms can drive some giant returns. But there’s an additional strategy we’re seeing more and more success...
Prepare for the Funding Announcement Crunch

Prepare for the Funding Announcement Crunch

by Morgan McLintic | Sep 25, 2024 | Blog, Business, Marketing, PR

If you have a funding announcement, it’s about to get busy and competitive. Why? In short, the election and Thanksgiving crunch are compressing the timeline, and the post-summer pickup in deals means there’s more competition for attention. While Crunchbase reported...
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Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

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Latest posts

Make it make sense! Why your message isn’t landing, and how to fix it

Apr 29, 2025

Way back when the ‘web’ was still a novelty, I had a go-to principle for usability debates when developers, clients, or bosses wanted to do the wrong thing:                   “Don’t make me think” Coined by usability consultant Steve Krug in his bestselling book of...

GEO vs. AIO vs. LLMO – What Are We Calling This New Organic Optimization Strategy?

Apr 14, 2025

Ahoy, matey! We're entering uncharted waters — new lands where old maps are no longer accurate. Just as Magellan once sailed beyond the horizon, naming newly discovered routes as he went, today’s marketers are navigating the unknown frontier of AI-driven discovery. In...

From Zero to Soaring: How Startups Can Create a Content Marketing Strategy on the Fly

Apr 2, 2025

Nothing. That’s what I find in many early-stage startups’ content libraries when we first start working with them. It’s not their fault — many don’t have a full-time marketer, while others have a one-person band who’s frantically juggling content creation, social...

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