Andres Alonso, Author at Firebrand Communications

SEO-Driven Brand Messaging: Teach Google and LLMs Who You Are

Oct 26, 2026

Your Brand Messaging Is a GEO and SEO Strategy. Start Treating It Like One. We've been talking a lot about the critical importance of brand awareness in the AI age. In a zero-click world, where buyers get their answers on the results page or inside an AI chat and...

When Not to Use AI in PR

Oct 21, 2026

We use AI every day at Firebrand. I’m using it to help write this post, even. Agents track award deadlines, monitor coverage and find speaking opportunities. We use it for research, drafts and call prep. We spend a fair amount of time working out where else it might...

How to Get Hired at a B2B Tech PR Agency

Oct 6, 2026

We are hiring for a PR account director and account supervisor, which means I am looking at a lot of resumes. I’m not using AI or an Applicant Tracking System to parse them. I am looking at each application one-by-one, old-school. I thought I’d share some insights in...

Gated Content in the AI Era: What Still Works — and What Doesn’t

How to Break the Cycle of Generic B2B Content Creation

SEO-Driven Brand Messaging: Teach Google and LLMs Who You Are

When Not to Use AI in PR

How to Get Hired at a B2B Tech PR Agency