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Gated Content in the AI Era: What Still Works — and What Doesn’t

Gated Content in the AI Era: What Still Works — and What Doesn’t

by Andres Alonso | Oct 15, 2025 | Blog, Content, Marketing

Updated on 01/26/2026 Your click-through rates are down. Your content isn’t converting like it used to. Buyers are forming opinions about your brand without ever visiting your website. If you feel like the rules of content marketing are changing faster than you can...
How to Break the Cycle of Generic B2B Content Creation

How to Break the Cycle of Generic B2B Content Creation

by Andres Alonso | Jun 11, 2025 | Blog, Content, Marketing

There’s no shortage of B2B content. Your competitors are churning it out, creating immense pressure on you to not only keep up, but to publish content that proves you’re the market leader. But you face a major challenge: making it stand out. In a world full of endless...
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Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

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Latest posts

The VP Doesn’t Care About Your Inference Speed

Aug 12, 2026

You've built a technical edge. Faster inference, fine-tuned model weights, proprietary training data that took two years to assemble. And the buying committee can't see any of it. Not because you're hiding it. They just can't evaluate it - and increasingly, they're...

Reddit Ads Best Practices for B2B: What’s Working in 2026

Aug 5, 2026

Firebrand loves Reddit (if you can’t tell)! In the past, we have covered Reddit Ads for B2B, from why the platform works so well for niche technical audiences to how it fits into a broader B2B strategy alongside GEO and organic. This post builds on those concepts....

Keys to Success with Google Ads Performance Max for B2B

Jul 29, 2026

Google Ads Performance Max campaigns launched back in 2021 as an ecommerce-first format billed as a replacement for Google’s Smart Shopping Campaigns. The algorithm that powers Performance Max is effective, but it has an important limitation: it needs a high volume of...

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