Andres Alonso, Author at Firebrand Communications

How to Get Hired at a B2B Tech PR Agency

Oct 6, 2026

We are hiring for a PR account director and account supervisor, which means I am looking at a lot of resumes. I’m not using AI or an Applicant Tracking System to parse them. I am looking at each application one-by-one, old-school. I thought I’d share some insights in...

Do You Have What’s Needed to Speak Up? Or Should You Sit This One Out?

Sep 30, 2026

A wise and tired schoolteacher once said, as her classroom of kids stuffed their crumpled worksheets into their bite-sized backpacks, “When you get home, be useful, not a pain, please.” The same advice applies to whether you speak up or sit out a hot media debate....

Social Media Strategy for Executives: The New Era of Leadership Visibility

Sep 23, 2026

Most B2B marketing plans still treat executive social media as something the CEO handles personally, in between board meetings and funding announcements. It rarely gets a dedicated expert and its own budget. In today's new era of B2B buyer Search, AI-powered...

Gated Content in the AI Era: What Still Works — and What Doesn’t

How to Break the Cycle of Generic B2B Content Creation

How to Get Hired at a B2B Tech PR Agency