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SEO & PPC: Multiplier Marketing at Work

SEO & PPC: Multiplier Marketing at Work

by Shane Jordan | Dec 11, 2024 | Blog, Business, Digital Marketing, Marketing, PPC, SEO

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) or Paid Media advertising are essential tools for businesses to increase online visibility, attract and engage target audiences, and ultimately drive conversions. When combined effectively, SEO and PPC marketing...
SEO and Content Marketing: A Multiplier Marketing Match

SEO and Content Marketing: A Multiplier Marketing Match

by Ashley Przybyla and Shane Jordan | Jun 12, 2024 | Blog, Content, Digital Marketing, Marketing, SEO

If you publish a piece of content and no one knows it exists, is it really furthering your strategy? We hate to break it to you but if you’re doing content marketing or SEO without the other, you’re likely not reaping the full benefits of either.  Bill Gates once...
The Ultimate Guide to PPC Landing Pages

The Ultimate Guide to PPC Landing Pages

by Shane Jordan | Apr 17, 2024 | Blog, Digital Marketing, Marketing, SEO

How do you know if your PPC (Pay-Per-Click) landing pages are making the most of your valuable clicks? We created this comprehensive and convenient guide to show you how to measure and analyze the effectiveness of your landing pages for PPC campaigns. Get the...
The Definitive Guide to Blog SEO Best Practices

The Definitive Guide to Blog SEO Best Practices

by Shane Jordan | Jan 18, 2024 | Blog, Digital Marketing, Marketing, SEO

We’ve all heard the term “Content is king.” When it first emerged, the term referred to the internet’s future as a content marketplace. Roughly 30 years later, this statement still rings true. Read on to explore how blog content can be integral to a successful content...
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Technical GEO: Key Signals That Influence AI Search Visibility

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AI search is becoming a more and more central part of how users discover and consume information online. Google AI Overviews and LLM-powered search platforms increasingly synthesize answers from web content rather than simply retrieving info from their training...

How to Increase Key Topic Search Visibility Across Traditional and AI Search With a Ranch Style Content Cluster Strategy

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Searching topics online is much different from how it was just a few years ago. You searched for a topic on Google or Bing (maybe), and the search engine generated results, presenting you with a list of the most authoritative pages on the topic. Today, that seems...

Are PPC Services Worth it for Early-stage Tech Startups?

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You've built something genuinely great.  Your product solves a real problem, your team believes in it, and your roadmap is solid.  There's just one problem: nobody knows you exist.  For early-stage tech startups, this is the quiet crisis that kills momentum before it...

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