by Nicole Pytel | Sep 17, 2025 | Blog, Business, Content, Digital Marketing, Marketing
Updated on 01/15/2026 Most B2B content strategies are dead on arrival. Not because the team isn’t trying, but because they’re still chasing a funnel that no longer exists. Today’s buyers don’t follow linear paths. They search, ghost, lurk, and shortlist without...
by Nicole Pytel | Aug 20, 2025 | Blog, Business, Content, Digital Marketing, Marketing
Updated on 01/26/2026 The AI era has ushered in a new set of marketing rules. B2B buyers aren’t just consuming content that your brand puts out. They’re also actively using AI tools to shape their research journeys. The hard part for you? These tools determine if and...
by Lucy Allen | Jul 30, 2025 | Blog, Business, Content, Digital Marketing, Marketing
Updated on 01/13/2026Every few years, someone proclaims that the press release is dead (and then goes on to argue that it isn’t actually dead, it’s just evolving…) Well, it’s that time again folks. This time around, we’re looking at how press releases are changing in...
by Lucy Allen | Jul 16, 2025 | Blog, Business, Content, Digital Marketing, Marketing
TLDR: Avoid asking “Can you get us in WSJ?” as it signals disconnect about what secures top-tier coverage and biases selection toward agencies making hollow promises over strategic counsel Ask questions like “What coverage have you secured for...
by Nicole Pytel | Jul 9, 2025 | Blog, Business, Content, Digital Marketing, Marketing
Updated on 01/15/2026 Email marketing may be one of the oldest tactics in the digital playbook, but it’s still among the most powerful in B2B. Revenue generated from email is projected to hit $13.69 billion by the end of 2025, so it’s no surprise that 59% of B2B...
by Nicole Pytel | Jun 18, 2025 | Blog, Business, Content, Digital Marketing, Marketing
If you’re trying to get more out of your 2025 marketing strategy, you need a millennial cheat sheet. I’m a millennial myself — I remember when hearing “You’ve got mail!” felt like tech nirvana, and now I’m leading content and growth strategies for B2B tech...
