Evaluating The News Value of Your Announcement
How much coverage should you expect from this announcement? Here's how to assess the news value of your milestones to secure top-tier coverage....
26
Apr
18
Apr
How To Avoid Common Mistakes in Remarketing
Does an Account-Based Marketing Platform make sense? This post seeks to break it down and show you how to get the most out of it or your existing systems....
11
Jan
How long should your blog posts be?
What is the best length for a blog post to get social shares, comments and for search-engine optimization?...
09
Jan
A Beginner’s Guide To Marketing Attribution
Attribution is essential for optimizing marketing programs. Learn the basics and transform theory into action. Understand what marketing attribution is and how it helps drive decision-making....
18
Dec
List of reporters NOT attending CES 2019
CES 2019 is coming up. Here's a list of reporters who aren't attending, so don't pitch them....
10
Dec
Five Reasons to Choose Phone Interviews with Journalists
Spokespeople should almost always opt for a phone interview with print media when possible. Here’s why....
04
Dec
Account-Based Marketing Platforms For Startups
Does an Account-Based Marketing Platform make sense? This post seeks to break it down and show you how to get the most out of it or your existing systems....
17
Oct
Ten PR and Marketing Lessons from Trick-or-Treaters
As Halloween approaches, keep these ten tips from trick-or-treaters in mind for PR and marketing....
11
Sep
Firebrand turns two
Firebrand Communications is two. We now have a team of nine staff and a strong client roster. We’ve developed a proven approach for our startup clients, which they find valuable and which resonates with prospects. So it’s up and to the right....
12
Jun
Corporate Newsrooms in 2018: A Guide to Getting Quoted
Here are some top tips to make your corporate newsroom work for reporters (and you)....