News and Views from the Firebrands.

Why Data PR Campaigns Fail

Why Data PR Campaigns Fail

Your PR team ran a survey, or maybe it dug up some proprietary data and shared valuable insights. So why did the campaign fail?

Firebrand Turns Seven

Firebrand Turns Seven

The tech sector may have slowed down, but we’re proud to have our feet firmly on the gas pedal.

Scale Your Tech Startup with a UK PR Program

Scale Your Tech Startup with a UK PR Program

Firebrand announces partnership with UK PR experts, CommsCo. Together, we’re launching a UK/US scaleup PR service for US startups looking to launch in the UK market and UK startups wanting to make their mark in the US.

How to SEO a Landing Page

How to SEO a Landing Page

How do you stick the landing on your landing pages? With the right SEO strategy. Here’s a step-by-step blueprint.

Will Threads Matter for PR?

Will Threads Matter for PR?

With Twitter in doubt, could Threads represent a saner, safer space for journalists and brands to talk business?

The Curse of the Automatic MQL

The Curse of the Automatic MQL

Automatically MQLing everyone who downloads a piece of gated content is a giant no-no. Here’s what to do instead.