NEWS AND VIEWS FROM THE FIREBRANDS.

17 Aug

For campaigns to be successful, there must be strong client-agency fit. Here are some guidelines to help assess fit....

15 Aug

The Google Memo - an anti-diversity paper has created a crisis which even threatens the position of its CEO. But why has this issue hit such a nerve?...

16 Jun

Like many good PR agencies, we’re hiring. The upshot is we’ve had hundreds of applications. Trouble is most of those applications are irrelevant - a plague that doesn’t work with journalists and won’t work in job hunting....

15 Jun

A review of highlights from the TechCrunch Sessions: Justice panel event in San Francisco June 6, 2017....

17 May

Today Frame announces its $16m Series A lead by Bain Capital Ventures, Microsoft Ventures and In-Q-Tel. We've all seen the wave of SaaS software move applications to the cloud. But the fact is there are many other apps which will never be SaaS-based. ...

29 Mar

We're delighted to see the news out today that GPU-powered data analytics company, MapD has closed a $25m B Series round led by NEA, with investors including NVIDIA, Vanedge Capital and Verizon Ventures. Occasionally you come across a company with technology which is truly jaw-dropping. The kind...

23 Feb

The first priority when starting a new firm is to build up the roster, hire the core team, establish the processes and get some reference campaigns. You can’t build a business by saying ‘no’. So you're not too concerned about your 'target client'. But saying ‘yes’...

31 Jan

As we grow Firebrand, we’re sharing decisions in starting up an agency. One early debate is about job titles - namely what they should be, which levels and who gets what. Instead, we opted to kill job titles entirely. Here’s why....

10 Jan

HARO links reporters with sources for articles they are writing. Widely used by PR firms and mainstream media, cases have surfaced where the system has been abused and sources quoted without checking. But why is this happening, and what can be done to stop it?...