B2B Marketing Thought Leadership for the AI Era
The Firebrand blog covers B2B marketing strategies, ideas, and hard-won lessons that actually matter for tech and AI companies trying to build their brands in 2026 and beyond. From brand building to AI citation tracking to account-based PR, and paid media strategy. Sharp, specific, and grounded in what’s working for B2B AI brands right now.
Differences Between SEO and GEO Content Creation You Must Know in 2026
The shift to hybrid search is here. See why creating content for GEO is different from traditional SEO.
AI Visibility Report: How Does Your Brand Stack Up in AI Search Results?
See how to measure your visibility in AI platforms, compare it to your competitors, and identify ways to improve.
Latest LinkedIn Ads AI Features
Take a look at the five biggest additions to LinkedIn Ads, what they mean, and how you can take advantage of them.
GEO Best Practices for 2026: Drive LLM Discoverability by Getting SEO, Content Marketing, PR, and Social Media to Work Together
Boost AI visibility with GEO best practices across SEO, content, PR, and social.
8 GEO and SEO Predictions for 2026: What B2B Marketers Need to Know Now
Gaze into our crystal ball so you can win at SEO and GEO in 2026.
Tech Marketing Predictions for 2026
Explore the major marketing shifts coming in 2026 — and what they mean for B2B tech brands racing to stand out.
Leveraging Reddit for B2B: Turn Real Conversations into Competitive Advantage
Reddit for B2B: actionable strategies to boost demand, drive leads, and grow organic influence and AI visibility.
Organic Search Visibility: Why It’s the New North Star for B2B Search Marketers
AI and zero-click search are stealing web traffic, making organic search visibility a critical B2B metric.
The Next Era of B2B Content Marketing: 6 Predictions for 2026
From AI to analytics, discover the shifts that will define how content marketers create impact in 2026.
2026 PPC Trends: What’s Changing (and What to Do About It)
Take a look at the nine most important PPC trends for 2026, what they mean, and how you can be prepared.
Gated Content in the AI Era: What Still Works — and What Doesn’t
The bar for gated content has been raised in the AI era. Here’s how to get it right in a zero-click world.
How to Remove Toxic Backlinks
Some backlinks are bad company. Learn how to spot and remove toxic ones before they tank your SEO reputation.
How to Rank in AI Overviews: 5 Tactics to Boost Your Visibility
AI Overviews are taking over AI Search in Google. Learn how to rank in AI Overviews with our 5 key tactics.
Firebrand Turns 9: Welcome to the AI Era of PR and Marketing
Firebrand turns nine in the midst of a marketing transformation. In the AI Era of PR and Marketing, channels underperform, buyers self-serve with AI, and startups pivot to product-led growth. Here’s how we’re helping tech brands adapt, expand, and thrive.
Random Acts of Content Kill Pipeline (Especially in the AI Era!)
B2B buying is AI-influenced, self-guided, and full of stakeholders. Smart content is how you calm the chaos.
How To Measure Brand Awareness in B2B: From Abstract Concept to Measurable Metrics
Discover how measuring B2B brand awareness can give you a clear view of your brand’s visibility, trust, and top-of-mind presence. Learn how to use proxy metrics, social sentiment, branded search, AI search sessions, PR coverage, and share of voice to track growth and guide marketing strategy in the AI era.
How to Align PR and GEO for Maximum AI Visibility
Generative Engine Optimization (GEO) is here – and PR teams are suddenly in the spotlight. Learn how to align your PR strategy with GEO to boost your AI search visibility, drive brand awareness, and earn more LLM citations.
GEO and SEO Success: The Importance of FAQs on Your Website
Why are FAQ sections popping up at the bottom of core web pages? Find out plus tips to boost GEO, SEO, and AI citations.