News and Views from the Firebrands.
Firebrand Turns Seven
The tech sector may have slowed down, but we’re proud to have our feet firmly on the gas pedal.
Firebrand Partners with Ruler Analytics
Understanding B2B buyer behavior is hard, and setting up marketing attribution is even harder — until now.
Scale Your Tech Startup with a UK PR Program
Firebrand announces partnership with UK PR experts, CommsCo. Together, we’re launching a UK/US scaleup PR service for US startups looking to launch in the UK market and UK startups wanting to make their mark in the US.
The One Mistake Companies Make with Their CES Plans
Is CES part of your product launch strategy? Learn how to avoid this critical — yet common — mistake.
Bringing Developer Marketing Costs Down Using Tactics That Don’t Rhyme with Shmenerative AI
DevRel has its nuances but it doesn’t have to break the bank. Learn how to cut costs and maintain authenticity.
How to SEO a Landing Page
How do you stick the landing on your landing pages? With the right SEO strategy. Here’s a step-by-step blueprint.
Firebrand Labs Report: Putting ChatGPT for SEO Metadata to the Test
Can you use ChatGPT for SEO and create meta descriptions in bulk? Check out our test, takeaways, and tips.
The 5 Biggest Content Marketing Mistakes Startups Make
Startups beware: these 5 big content marketing mistakes are way too common. Learn how to dodge disaster.
Will Threads Matter for PR?
With Twitter in doubt, could Threads represent a saner, safer space for journalists and brands to talk business?
The Curse of the Automatic MQL
Automatically MQLing everyone who downloads a piece of gated content is a giant no-no. Here’s what to do instead.
Why Organic PR is an Essential Part of Your Content Marketing Strategy
Multiply the effect of every demand generation asset — here’s how the best content marketing and PR teams work together.
Unlocking the Soul of Your Brand
People are cynical, attention spans are tiny, and competition is tight. Use these tips to bring your brand to life.
Firebrand Wins PRSA Silver Anvil Award for Best Boutique PR Agency
We won! Firebrand has been given PRSA’s Silver Anvil Award for Best Boutique PR Agency.
Tech scaleup entering the UK market? Here’s how to build profile (and how not to)
PR isn’t one-size-fits-all around the world. Tech startups entering the UK market should follow these 5 tips.
3 Reasons to Pitch Data-Driven Stories
Data adds a unique twist to your press pitches. Explore the best ways to incorporate it into your PR strategy.
What I Read in a Day: A PR Professional’s Guide to Self-Education
Love “What I Eat in a Day” videos? Our “What I Read in a Day” post will help PR professionals get a strategic edge.
Firebrand Labs Report: 12 Ways Generative AI Tools Can Help Public Relations Professionals
Going fast is in public relations pros’ DNA. Explore the new fast lane that’s been created by generative AI.
Firebrand Labs Report: Use Generative AI as a Short Content Tool
Need brainstorming help for short content? We tested out generative AI tools to see which works best.