News and Views from the Firebrands.
Using PR to Boost Recruitment
Learn how to use PR to enhance your employee recruitment strategies and reach the best candidates.
How to Brief a Web Design Agency
Writing a web design brief not only helps communicate your ideas to designers but also narrows which services best fit your project.
Why We Like Hiring Freelancers
Freelancers who join us full-time have just the right skills for startup marketing – here’s why.
Josh Green becomes a Firebrand
Former reporter and startup marketing director joins the agency.
Understanding the Value of Assisted Conversions
Think back to the last time you purchased a pair of headphones or earbuds online. Did you type...
Predictions for the Future of SEO in 2021
SEO is a marketing enigma. Just when us SEO experts think we have figured out a repeatable...
Firebrand Turns Four
We’re lighting another candle, so it’s time for an update about the agency.
The Superweapon to Improve Lead Quantity and Quality
Every startup is looking for more and better leads at a lower cost. So what’s the superweapon?
Five Content Assets Every Startup Needs
Content is the fuel of every marketing campaign. But creating content can be time-consuming and, for resource-strapped startups, that’s a problem. You don’t have an infinite capacity to create content, so what should you do?
Seven Tips for a Successful First Webinar
In-person events have been canceled leaving many startups with holes in their lead funnel. A common approach to fill the void is to organize a webinar. But how do you go about that?
Marketing your startup in a pandemic
Startup marketing has evolved since the pandemic – but how and what’s coming next? We take a look at the data and best practices.
Firebrand hires Edelman US Tech Chair, Lucy Allen
Former Edelman US Tech Chair, Lucy Allen is joining Firebrand.
Digital Marketing Pioneer Shane Jordan joins Firebrand
Digital marketing supremo, Shane Jordan joins Firebrand
Tips for Startups to Stand Out in Media Coverage of CES
CES is the first major opportunity for press coverage in the year. But media success at the show requires careful preparation months before.
CES 2020: List of reporters NOT attending
CES 2020 media pitching is in full swing. Here’s a list of reporters who are NOT attending.
Successful influencer relationships in startup PR
Many people misunderstand the word “influencer.” This makes cultivating influencer relationships...
Holistic White Hat SEO Explained
There are countless strategies and techniques that marketing departments, startups and agencies...
Media Mix and Marketing Mix Optimization in the Digital Age
Every startup needs to develop messaging. Get it right and you’ll find the positioning and descriptions which resonate with target audiences. Getting there can be a challenge. Here are some pitfalls to avoid.