by Lucy Allen | Dec 5, 2023 | Blog, Content, Marketing, PR
As a marketer, you’ve likely heard of the 12 brand archetypes and maybe even used them in your work. The premise came from Swiss psychiatrist and psychoanalyst Carl Jung’s personality archetypes in the 1940s. Each Jungian archetype takes certain innate human...
by Bridget Weingart | Nov 28, 2023 | Blog, Digital Marketing, Marketing, Social
How often does your startup Tweet? (Or is it X now?) When’s the last time your startup gave more than a passing thought to LinkedIn? After all, the whole world is active on social media (well, 4.2 billion of us anyways). Are you missing out on brand awareness,...
by Patrick Brady | Nov 21, 2023 | Blog, Business, Digital Marketing, Marketing
Whether you’ve launched a new marketing program or have inherited a legacy account passed down from marketer to marketer, an audit can be invaluable to ensure you are maximizing both your team’s budget and time. While a paid media audit is not a substitute for a...
by Morgan McLintic | Nov 15, 2023 | Blog, Business, Digital Marketing, Marketing, PR
It’s predictions time. Be warned, we underestimated the hype around GenAI last year. In fact, I called it a ‘non-factor’ alongside the metaverse when it comes to marketing. As a figleaf of defense, we got the substance correct: “AI copywriters might provide a path to...
by Chris Ulbrich | Nov 8, 2023 | Blog, Marketing, PR
Any PR professional will tell you. Funding news is aces. Thought leadership is essential. But nothing succeeds like data. Well-planned data campaigns pay dividends in the short and long term. We knew it from experience, but we didn’t have hard numbers to prove it....
by Ian Lipner | Oct 25, 2023 | Blog, Marketing, PR
It isn’t easy for most tech startups to stay in the news. Sure, they have their big moments – whether it’s when they emerge from stealth, when they announce major funding rounds, or even when they launch disruptive new products. But getting coverage in between those...
by Theresa Carper | Oct 17, 2023 | Blog, Business, Content, Marketing, PR, Social
Marketing writers love to debate whether B2B brands can be funny. It’s a silly dispute to begin with. I like to picture these marketers as serious philosophers gathered around a marble slab, conducting this Socratic dialogue in hushed tones. “What about that MailChimp...
by Alastair Nee | Oct 3, 2023 | Blog, Digital Marketing, Marketing, SEO
Your startup can’t cut through the noise without search engine optimization (SEO). But how do you know if your SEO game is strong? How do you pinpoint which elements are propelling you forward and which ones are holding you back? Enter the power of an SEO audit. ...
by Nicole Pytel | Sep 27, 2023 | Blog, Digital Marketing, Marketing, PR
Fire up (phrasal verb): to start something by lighting a fire; to cause something to start working; to fill someone with energy or enthusiasm Enjoy all of this and more in our new podcast FiredUp! Whether you’re lighting the kindling at an early-stage startup or...
by Morgan McLintic | Sep 25, 2023 | Blog, Business, Digital Marketing, Marketing, PR
Firebrand turns seven this month as we face our first slowdown in the tech sector. And TLDR – we are stronger now than ever. While we all knew the ZIRP-fueled growth could not last, you can’t be sure how an agency (or its startup clients) will handle its first...
