Can PR Help with AI Search?

Can PR Help with AI Search?

Organic traffic is going down for many startup sites. For those without large paid media programs, this is a problem since organic is the primary source of traffic. Why is it going down? Buyers might be searching less as they are distracted by events in Washington and...
So, you want to engage B2B influencers

So, you want to engage B2B influencers

Engaging with influencers is a common element of a healthy tech PR campaign. Before we get into the how, let’s start by looking at when to work with influencers to boost your brand and who you should work with. When your product has specialized features and your niche...