by Shane Jordan | Sep 23, 2026 | Blog, Content, Digital Marketing, Marketing, Social
Most B2B marketing plans still treat executive social media as something the CEO handles personally, in between board meetings and funding announcements. It rarely gets a dedicated expert and its own budget. In today’s new era of B2B buyer Search, AI-powered...
by Morgan McLintic | Sep 16, 2026 | Blog, Public Relations
Firebrand is a decade old! Now that is a milestone! I just wanted to use this moment to thank the Firebrand team – many of whom have been with me for those ten years. They have made this journey possible and enjoyable (most days!). Today we are doing some of...
by Chloe Wallach | Sep 9, 2026 | Blog, Public Relations
If you point a finger at any given company, they will claim to have an AI story worth telling. But that’s not always how journalists see it. In a world where journalists are flooded with constant pitches from companies claiming to have the next “revolutionary” or...
by Alastair Nee | Sep 2, 2026 | Blog, Content, Digital Marketing, GEO, Marketing, SEO
It’s been a volatile year for Organic Search. Between new AI Search tactics, platforms, and constant model/algorithm updates, it’s impossible for the average marketing pro to keep up. Adding even more uncertainty to the equation, Google has rolled out three spam...
by Shane Jordan | Aug 27, 2026 | Blog, Content, Digital Marketing, GEO, Marketing, SEO
Marketing teams are being asked to produce more content than ever. Budgets and headcount haven’t grown with the workload. AI search has added a whole new surface that needs its own content, optimization, and measurement. It’s easy to see why content creation platforms...
by Morgan McLintic | Aug 12, 2026 | AI Tools, Blog, Business, Digital Marketing, GEO, Marketing, PR
You’ve built a technical edge. Faster inference, fine-tuned model weights, proprietary training data that took two years to assemble. And the buying committee can’t see any of it. Not because you’re hiding it. They just can’t evaluate it...
by Arman Khayyat | Aug 5, 2026 | AI Tools, Blog, Digital Marketing, Marketing, PPC
Firebrand loves Reddit (if you can’t tell)! In the past, we have covered Reddit Ads for B2B, from why the platform works so well for niche technical audiences to how it fits into a broader B2B strategy alongside GEO and organic. This post builds on those concepts....
by Alastair Nee | Jul 29, 2026 | Blog, Digital Marketing, Marketing, PPC
Google Ads Performance Max campaigns launched back in 2021 as an ecommerce-first format billed as a replacement for Google’s Smart Shopping Campaigns. The algorithm that powers Performance Max is effective, but it has an important limitation: it needs a high volume of...
by Meghan Jordan | Jul 22, 2026 | AI Tools, Blog, Design, Marketing
As a designer at a marketing agency, I wear a lot of hats. Strategy, production, web, video, social, brand. It all lands on my desk. What AI has given me isn’t a replacement for any of that. It’s a roster of specialists I can call on depending on the job....
by Morgan McLintic | Jul 15, 2026 | AI Tools, Blog, Business, Digital Marketing, GEO, Marketing, PR
Your brand budget is usually the first thing that gets cut. Not because it doesn’t work, just because it’s harder to defend. Demand generation produces metrics almost immediately, whereas brand is hard to measure. The problem is that demand gen and brand should...
