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Email Marketing in the AI Era: Make Your Messages Stand Out

Email Marketing in the AI Era: Make Your Messages Stand Out

by Nicole Pytel | Jul 9, 2025 | Blog, Business, Content, Digital Marketing, Marketing

Email marketing may be one of the oldest tactics in the digital playbook, but it’s still among the most powerful in B2B. Revenue generated from email is projected to hit $13.69 billion by the end of 2025, so it’s no surprise that 59% of B2B marketers say this is their...
How Does Click Fraud Work in Digital Advertising? What You Need to Know

How Does Click Fraud Work in Digital Advertising? What You Need to Know

by Patrick Brady | Jul 2, 2025 | Blog, Business, Digital Marketing, Marketing, PPC

Digital advertising offers an unmatched ability for advertisers both large and small to scale their efforts and achieve measurable results. But with such opportunity comes risk. Click fraud, along with its more advanced counterpart, lead generation (lead gen) fraud,...
Millennials Matter in B2B – Here’s How to Market to Them Smarter

Millennials Matter in B2B – Here’s How to Market to Them Smarter

by Nicole Pytel | Jun 18, 2025 | Blog, Business, Content, Digital Marketing, Marketing

If you’re trying to get more out of your 2025 marketing strategy, you need a millennial cheat sheet. I’m a millennial myself — I remember when hearing “You’ve got mail!” felt like tech nirvana, and now I’m leading content and growth strategies for B2B tech...
How to Break the Cycle of Generic B2B Content Creation

How to Break the Cycle of Generic B2B Content Creation

by Andres Alonso | Jun 11, 2025 | Blog, Content, Marketing

There’s no shortage of B2B content. Your competitors are churning it out, creating immense pressure on you to not only keep up, but to publish content that proves you’re the market leader. But you face a major challenge: making it stand out. In a world full of endless...
Firebrand Wins 2025 Communicator Award for Integrated & Multi-Channel Business-to-Business Campaign

Firebrand Wins 2025 Communicator Award for Integrated & Multi-Channel Business-to-Business Campaign

by Alastair Nee | Jun 3, 2025 | Blog, Business, Digital Marketing, Marketing

The Communicator Awards has recognized Firebrand with an Award of Distinction in the Integrated & Multi-Channel Business to Business Campaign category for our work with VMware. This win celebrates a bold, integrated push to reposition VMware as the “trendsetters”...
5 Ways to Boost Brand Visibility in AI Search Results

5 Ways to Boost Brand Visibility in AI Search Results

by Shane Jordan | May 28, 2025 | AI Tools, Blog, Marketing, PR

SEO is rapidly evolving, and you’re likely fielding all kinds of questions from executives, investors, and other stakeholders about it. As AI transforms how people search, engage with information, and make buying decisions, it’s no longer enough to optimize just for...
The Purr-suit of Relevance: What Brands Need to Understand About Newsjacking

The Purr-suit of Relevance: What Brands Need to Understand About Newsjacking

by Mr Cuddles | May 21, 2025 | AI Tools, Blog, Marketing, PR

It can be chic to crash a party. As you might imagine, being a lion who roams the streets of San Francisco means I know a thing or two about showing up where I’m unexpected. You arrive, people look at you like, “how did he get in?” and you get to carry on, surrounded...
LinkedIn B2B Lead Generation Best Practices: A Quick Guide to Success

LinkedIn B2B Lead Generation Best Practices: A Quick Guide to Success

by Arman Khayyat | May 14, 2025 | Blog, Business, Digital Marketing, Marketing

LinkedIn is one of the most uniquely positioned platforms for B2B marketers when it comes to lead generation, combining scale, professional context, and targeting precision in a way no other ad platform does. As a network, LinkedIn has surpassed 1 billion users...
Make it make sense! Why your message isn’t landing, and how to fix it

Make it make sense! Why your message isn’t landing, and how to fix it

by Friends of Firebrand | Apr 29, 2025 | Blog, Business, Friends of Firebrand, Marketing

Way back when the ‘web’ was still a novelty, I had a go-to principle for usability debates when developers, clients, or bosses wanted to do the wrong thing:                   “Don’t make me think” Coined by usability consultant Steve Krug in his bestselling book of...
GEO vs. AIO vs. LLMO – What Are We Calling This New Organic Optimization Strategy?

GEO vs. AIO vs. LLMO – What Are We Calling This New Organic Optimization Strategy?

by Alastair Nee | Apr 14, 2025 | Blog, Business, Digital Marketing, Marketing

Ahoy, matey! We’re entering uncharted waters — new lands where old maps are no longer accurate. Just as Magellan once sailed beyond the horizon, naming newly discovered routes as he went, today’s marketers are navigating the unknown frontier of AI-driven...
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Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

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© 2025 Firebrand Communications LLC
San Francisco, California, USA

Latest posts

Email Marketing in the AI Era: Make Your Messages Stand Out

Jul 9, 2025

Email marketing may be one of the oldest tactics in the digital playbook, but it’s still among the most powerful in B2B. Revenue generated from email is projected to hit $13.69 billion by the end of 2025, so it’s no surprise that 59% of B2B marketers say this is their...

How Does Click Fraud Work in Digital Advertising? What You Need to Know

Jul 2, 2025

Digital advertising offers an unmatched ability for advertisers both large and small to scale their efforts and achieve measurable results. But with such opportunity comes risk. Click fraud, along with its more advanced counterpart, lead generation (lead gen) fraud,...

Millennials Matter in B2B – Here’s How to Market to Them Smarter

Jun 18, 2025

If you're trying to get more out of your 2025 marketing strategy, you need a millennial cheat sheet. I’m a millennial myself — I remember when hearing “You’ve got mail!” felt like tech nirvana, and now I’m leading content and growth strategies for B2B tech brands. ...

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