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Firebrand Labs Report: How to Use ChatGPT for SEO Keyword Research

Firebrand Labs Report: How to Use ChatGPT for SEO Keyword Research

by Arman Khayyat | Mar 27, 2024 | Blog, Digital Marketing, Firebrand Labs, Marketing, SEO

The use cases for ChatGPT in B2B Tech seem to continuously grow, and in digital marketing, the use of ChatGPT in SEO disciplines such as metadata, content creation, and much more has grown tremendously. Our Firebrand Labs team’s mission is to test generative AI tools...
To Nurture or Not to Nurture… Why is This Even a Question?

To Nurture or Not to Nurture… Why is This Even a Question?

by Nicole Pytel | Mar 20, 2024 | Blog, Content, Digital Marketing, Marketing

Imagine the decision makers at your top 100 target accounts. You know their title, their pain points, and how your product solves them. But now imagine if 77 of those 100 decision makers thought your buyer journey was complex and difficult. It’s your worst nightmare,...
7 Startup Marketing Tips from Industry Experts

7 Startup Marketing Tips from Industry Experts

by Ashley Przybyla | Mar 13, 2024 | Blog, Digital Marketing, FiredUp!, Marketing, PR

“Passion is all you need.” “You’re a startup. Everyone is your audience!” “Use ChatGPT for all your content to save time and money.” There’s a lot of bad advice for startup marketers out there. We’re on a mission to make sure you get the really good stuff. That’s part...
Trials and Triumphs: 10 Common  B2B Startup Marketing Challenges

Trials and Triumphs: 10 Common B2B Startup Marketing Challenges

by Alastair Nee | Mar 6, 2024 | Blog, Digital Marketing, Marketing

Contents Naming Your B2B Startup Discovering Product Market Fit Establishing Future-Proofed MarTech Building a Dream Team Content Creation and Strategy Generating Awareness and Jumpstarting Pipeline Capturing and Nurturing Leads Sustaining Pipeline with SEO...
Bada Bing! Firebrand is Now a Microsoft Advertising Partner

Bada Bing! Firebrand is Now a Microsoft Advertising Partner

by Patrick Brady | Feb 7, 2024 | Blog, Business, Digital Marketing, Marketing, PPC

As our paid media practice develops, Firebrand is excited to officially become a Microsoft Advertising Partner. While we have worked on the platform periodically since the agency’s inception, this official partner status signifies the growing importance of the...
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Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

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Latest posts

Why Growth-Stage Companies Keep Underestimating the Impact of Brand Awareness

Jul 15, 2026

Your brand budget is usually the first thing that gets cut. Not because it doesn't work, just because it’s harder to defend. Demand generation produces metrics almost immediately, whereas brand is hard to measure. The problem is that demand gen and brand should not be...

How AI Visibility is Becoming a Board-Level Metric

Jul 1, 2026

At some point in the last year, someone in leadership asked you a version of these questions: Are we showing up in ChatGPT?  What does AI say about us?  Are our competitors appearing more than we are? If it hasn't happened yet, it will. AI visibility represents how...

Do AI brand pages get cited more in AI search results or are they just smoke and mirrors?

Jun 24, 2026

If AI tools are now a primary research channel for B2B buyers (and they are), then showing up in those answers isn't optional. It's where the consideration set gets built, before anyone visits your website or fills out a form. We've been building AI brand pages (also...

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