by Lucy Allen | Aug 31, 2021 | Blog, PR
One of the most frequent questions we are asked these days is how PR can support hiring goals. It’s no surprise that in a period of record venture capital investment well-funded startups are in expansion mode. But against a backdrop of “The Great...
by Morgan McLintic | Jul 6, 2021 | Blog, PR
When it’s time to give your website a little refresh – or perhaps the full face lift – creating a great web design brief is crucial to a successful web design project. Writing a web design brief not only helps effectively communicate your ideas to...
by Morgan McLintic | May 26, 2021 | Blog, Content, Digital Marketing, Marketing, PR
Everyone is hiring – including us. Agencies who laid off their teams in 2020 now find themselves understaffed and are desperately trying to recruit – so the market is tight for the rest of us who continued to grow last year. Filling that void leaves...
by Morgan McLintic | May 7, 2021 | Blog, PR
We’re hiring, so decided to pull together a wishlist of skills for someone joining our PR team. Well, it would be great if they could write like a journalist, and be a strong copy editor. But not just the written word, video production and an understanding of web...
by Shane Jordan | Dec 7, 2020 | Blog, Digital Marketing, PR, SEO
Think back to the last time you purchased a pair of headphones or earbuds online. Did you type “earbuds” into Google and click to purchase from the first search ad that popped up? Probably not. I bet you checked out a few brands, styles and colors before settling on...
by Alastair Nee | Nov 12, 2020 | Blog, Digital Marketing, PR, SEO
SEO is a marketing enigma. Just when us SEO experts think we have figured out a repeatable blueprint for SEO success, Google drastically changes its algorithm and what once worked really well, suddenly does not garner the same results. Not to mention that there is no...
by Morgan McLintic | Sep 3, 2020 | Blog
As we light our fourth birthday candle, it’s time to update you about the agency. We’re very thankful at the moment. In September, amid testing times, we have the broadest roster we’ve ever had, with clients engaging us for a range of services, and the highest...
by Morgan McLintic | Aug 19, 2020 | Blog, Digital Marketing, PR
Every startup is looking for more and better Leads at a lower cost. So what’s the superweapon? Patience. Really? That’s it. Yes – and let me explain. You are in a fight for Leads with your competitors. You want the most Leads and Marketing Qualified Leads at the...
by Lucy Allen | Jul 15, 2020 | Blog, Content, Digital Marketing, Resources
Content is the fuel of every marketing campaign. You know that already. But creating content can be time-consuming and, for resource-strapped startups, that’s a problem. You don’t have an infinite capacity to create content, so what should you do? Through...
by Morgan McLintic | Jun 26, 2020 | Blog, Digital Marketing, Marketing, Resources
In-person events have been canceled leaving startups with holes in their lead funnel. While there are many virtual events being organized, a common approach to fill the void is to organize a webinar. Ideally, you’d create a regular series of webinars that will...
