by Joel Engardio | Apr 17, 2018 | Blog, Content, Digital Marketing, Marketing
Good blog content coupled with search engine optimization can drive customers to your business. A HubSpot study found that monthly leads grew by 126 percent for businesses that publish a blog. So what’s the downside? All the effort you put into content and SEO won’t...
by Morgan McLintic | Apr 13, 2018 | Blog, PR, Resources
Many PR campaigns fail to deliver required results. That’s a waste of time and resources which tech startups can ill-afford. Every situation is different but here are five PR mistakes which early stage companies often make: 1. Hiring a PR firm too soon Most startups...
by Joel Engardio | Mar 9, 2018 | Blog, Content, PR
Good writing sounds like the conversation you have with a friend over a drink. You’re relaxed, explaining what you’ve been working on and how your company’s new product will make a difference in people’s lives. Your friend, who doesn’t work in the same industry,...
by Morgan McLintic | Sep 14, 2017 | Blog, Marketing, PR
Firebrand has reached its first birthday. Today we are a team of five with a roster of six hot tech startups. We’re now a ‘boutique’ and have survived year one! That alone feels like a milestone. I could write a wistful post about our journey but that feels like an...
by Alastair Nee | Sep 11, 2017 | Blog, Business, Content, Digital Marketing, Marketing, Resources
As a Digital Marketing Manager in an agency environment, finding new insights on ad optimization for clients is critical to maximizing their effectiveness. There is a plethora of information online when it comes to optimizing Adwords ads, which gives you many more...
by Morgan McLintic | Aug 17, 2017 | Blog, PR
As a growing agency, we’re looking to expand our client roster and to hire great talent. But just as you don’t hire every candidate, it’s essential for an agency not to take on every potential client. This is a relationship and it’s important for both sides to...
by Morgan McLintic | Aug 15, 2017 | Blog, PR
PR implications of the Google Memo We spoke to PRWEEK recently about the anti-diversity memo crisis at Google. There were questions about how Google was handling the issue given their silence. Then CEO, Sundar Pichai, stepped in, cutting short his vacation stating the...
by Morgan McLintic | Jun 16, 2017 | Blog, PR
Like many good PR agencies, we’re hiring at present, which means we have job ads live and are sharing the vacancy over social channels to attract job-seeking talent. We’ve had hundreds of applications as a result–and we’re amazingly grateful for the interest....
by Maura Lafferty | Jun 15, 2017 | Blog, Marketing, PR
Last week, Firebrand attended TechCrunch Sessions: Justice. The first in a new series of nationwide events, the event was hosted at the Alamo Drafthouse in the Mission. The program featured speakers discussing issues of justice that affect a range of citizens. Topics...
by Morgan McLintic | May 24, 2017 | Blog, Digital Marketing, PR, Resources
Website template is broken. Go straight to WordPress Hell. Do not pass Go. Do not collect $200. Summary Our WordPress template broke leaving us with a messed-up website we couldn’t update This is a major problem for a small business recruiting and signing...
