by Morgan McLintic | Dec 18, 2018 | Blog, PR
The Consumer Electronics Show (CES 2019) is almost upon us – January 8-11, 2019. That means every exhibiting tech company is full throttle pitching media and probably has been for several weeks, even months. Not every reporter on the CES media...
by Morgan McLintic | Dec 10, 2018 | Blog, PR
It’s easy to understand why spokespeople prefer email instead of phone interviews with reporters. Email responses are well-crafted, can’t be misquoted, and are low pressure. A written statement can be drafted by comms professionals and thoroughly vetted. But...
by Firebrand Team | Dec 4, 2018 | Blog, Digital Marketing, Marketing, Resources
As companies consider Account-Based Marketing (ABM) strategies, one question consistently comes up: should we invest in a dedicated platform to support our digital marketing program? Just as there’s no specific time for a startup to begin adopting ABM strategies,...
by Maura Lafferty | Oct 17, 2018 | Blog, Digital Marketing, Marketing, PR
October is a busy month filled with preparations for Halloween, hayrides, and PR strategy! As you review your plans for media outreach, keep these ten tips from trick-or-treaters in mind: 1. Pick a creative costume to stand out from other trick-or-treaters There are...
by Morgan McLintic | Sep 11, 2018 | Blog, Business, Marketing, PR
Firebrand Communications is two. We now have a team of nine staff and a strong client roster. We’ve developed a proven approach for our startup clients, which they find valuable and which resonates with prospects. So it’s up and to the right. As I have done before...
by Maura Lafferty | Jun 12, 2018 | Blog, PR
Nearly all journalists use search engines when seeking sources for their stories. A trend which is unlikely to change anytime soon. In fact, journalists’ desire to speak with subject matter experts increased worldwide in 2018 (Quartz). This makes search visibility and...
by Morgan McLintic | Apr 26, 2018 | Blog, Business, Digital Marketing, Marketing, PR
Some clients are better than others. Like a good boss, people will work hard for an amazing client. It’s Amazing Client that the team will think about on the way home, which springs to mind when an opp comes in, and for whom the team will happily stay late when the...
by Joel Engardio | Apr 17, 2018 | Blog, Content, Digital Marketing, Marketing
Good blog content coupled with search engine optimization can drive customers to your business. A HubSpot study found that monthly leads grew by 126 percent for businesses that publish a blog. So what’s the downside? All the effort you put into content and SEO won’t...
by Morgan McLintic | Apr 13, 2018 | Blog, PR, Resources
Many PR campaigns fail to deliver required results. That’s a waste of time and resources which tech startups can ill-afford. Every situation is different but here are five PR mistakes which early stage companies often make: 1. Hiring a PR firm too soon Most startups...
by Joel Engardio | Mar 9, 2018 | Blog, Content, PR
Good writing sounds like the conversation you have with a friend over a drink. You’re relaxed, explaining what you’ve been working on and how your company’s new product will make a difference in people’s lives. Your friend, who doesn’t work in the same industry,...
