by Morgan McLintic | Nov 18, 2016 | Blog, Marketing, PR
We like to believe that most people think the same as we do. This explains the huge outpouring of surprise and shock at Trump’s victory. It also explains why so many marketing campaigns misfire. We’re intellectually aware of this bias, but struggle to take it into...
by Maura Lafferty | Oct 24, 2016 | Blog, PR
Media coverage and chatter about “Valley douchebags” have raised eyebrows about tech’s role in San Francisco. While some have inspired the stereotype, the spirit of altruism and social impact is actually alive and well throughout the tech ecosystem. We enjoyed...
by Morgan McLintic | Oct 17, 2016 | Blog, PR
I’m delighted that Maura Lafferty has agreed to join Firebrand. She previously worked with Grayling and ran her own agency. Maura was connected to me through a mutual friend (thanks Alison) and came armed with a business plan based on social impact. She’s bright,...
by Morgan McLintic | Oct 5, 2016 | Blog, PR
1. Jump and people will catch you I get asked which clients I took from my former agency, and the answer is – none. Non-solicits aside, it’s not the legacy I wanted after building the firm for 20 years. Plus ten points for moral rectitude, minus several hundred...
by Morgan McLintic | Aug 31, 2016 | Blog, Content, Marketing, PR
Our expectations change how we experience the world We’ve all heard about the ‘placebo effect’ – we expect to feel better, so we actually do. Why is that? After all, sugar pills don’t reduce pain or cure disease. It’s our expectations which cause the brain to...
by Morgan McLintic | Jul 22, 2016 | Blog, Content, PR
Storytelling is important – it captures attention and drives action. Humans are hardwired to focus on stories, not facts. When we hear or watch a story, it triggers increased blood flow to multiple areas of our brains. Our brains recognize the narrative and...
by Morgan McLintic | Jul 18, 2016 | Blog, PR
Simon Weatherby, CEO of TechnoCorp cracks his knuckles with staccato pops. The big data analytics company he runs can handle real-time processing for some of the most demanding applications – ecommerce, telecom, finservs, you name it. But no-one cares, sales are...
by Morgan McLintic | Jul 14, 2016 | Blog, PR
After twenty years, I am leaving my PR agency, LEWIS. That’s a long time to work with one firm, especially in an industry where average tenure is about three years. So I thought I’d take this chance to talk about two things – the importance of tenure, and what’s...
