by Alastair Nee | Jun 3, 2026 | Blog, Digital Marketing, Marketing, PPC
The B2B buyer’s shortlist is set before your sales team even knows a deal exists. Buyers arrive with four or five names already in mind, and they buy from that list 95% of the time. Meanwhile, AI search tools are drafting those shortlists before any human...
by Theresa Carper | May 27, 2026 | Blog, Marketing, PR
Hear me out: reality TV shows can teach you a thing or two about effective PR strategy, and I’m not just talking crisis comms. Reality TV is like a live PR lab. You’re watching real people, some of them minor celebrities in their own right, fighting to control the...
by Arman Khayyat | May 20, 2026 | AI Tools, Blog, Digital Marketing, GEO, Marketing, SEO
There is a real argument happening across LinkedIn, Reddit, and inside marketing teams right now about whether Generative Engine Optimization is a distinct discipline or just SEO with a new name. The practitioners who say GEO is mostly rebranded SEO are not wrong:...
by Morgan McLintic | May 13, 2026 | AI Tools, Blog, Business, Digital Marketing, GEO, Marketing, PR
Your demand gen problem is an awareness problem. If you’re running an AI company and your pipeline is sluggish, the instinct is to throw more resources at the bottom of the funnel. More SDRs. More ads. Another gated whitepaper. The data points to a different...
by Alastair Nee | Apr 29, 2026 | AI Tools, Blog, Digital Marketing, GEO, Marketing, SEO
At some point soon, if it hasn’t happened already, an exec or board member is going to ask: how are we doing in AI search? It’s a reasonable question with a surprisingly hard answer, unless you have the right tool. The rise of AI search has quietly handed...
