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Latest LinkedIn Ads AI Features

Latest LinkedIn Ads AI Features

by Patrick Brady | Jan 7, 2026 | Blog, Digital Marketing, Marketing, PPC

Ad platforms have had no shortage of new features this year as the push for AI continues unabated. These updates span the full campaign lifecycle from creation to targeting to optimization and measurement. And while some of these new features may become invaluable...
GEO Best Practices for 2026: Drive LLM Discoverability by Getting SEO, Content Marketing, PR, and Social Media to Work Together

GEO Best Practices for 2026: Drive LLM Discoverability by Getting SEO, Content Marketing, PR, and Social Media to Work Together

by Shane Jordan | Dec 17, 2025 | Blog, Digital Marketing, Marketing

The increased use of AI-based search is rapidly impacting how people discover and learn about brands online. Traditional SEO remains a foundational strategy for online discoverability, but search behavior is experiencing a rapid shift with users increasingly turning...
8 GEO and SEO Predictions for 2026: What B2B Marketers Need to Know Now

8 GEO and SEO Predictions for 2026: What B2B Marketers Need to Know Now

by Alastair Nee | Dec 10, 2025 | Blog, Digital Marketing, Marketing

If I had a functioning crystal ball, I’d probably be on a beach somewhere instead of writing about search marketing predictions. But since fortune-telling isn’t a marketable skill (yet), let’s talk about what we can actually see coming down the...
Tech Marketing Predictions for 2026

Tech Marketing Predictions for 2026

by Morgan McLintic | Dec 3, 2025 | Blog, Business, Digital Marketing, Marketing, PR

It’s Predictions Season! Over the past few years, we’ve had a pretty good track record, and sparked some of our most popular podcast episodes. And spoiler alert, we got 85% of them right for 2025. Not bad. Let’s dive in for some tech marketing predictions for 2026: PR...
Startup Marketing Predictions for 2025

Startup Marketing Predictions for 2025

by Morgan McLintic | Nov 20, 2024 | Blog, Business, Marketing, PR

It’s that time of year again, folks — predictions season! A time when good people make bad guesses about trends, after a year of struggling to say what day it is tomorrow. Undeterred, here are mine together with a reckoning about last year — which actually are 75%...
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Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

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Latest posts

How to Use Competitor Comparison Pages to Dominate SEO and GEO

Mar 25, 2026

If you're a B2B tech or AI company trying to beat your competition in the war of awareness across traditional organic search and AI search, there's a category of content you almost certainly need more of, and probably don't have enough of yet…competitor comparison...

Technical GEO: Key Signals That Influence AI Search Visibility

Mar 18, 2026

AI search is becoming a more and more central part of how users discover and consume information online. Google AI Overviews and LLM-powered search platforms increasingly synthesize answers from web content rather than simply retrieving info from their training...

How to Increase Key Topic Search Visibility Across Traditional and AI Search With a Ranch Style Content Cluster Strategy

Mar 11, 2026

Searching topics online is much different from how it was just a few years ago. You searched for a topic on Google or Bing (maybe), and the search engine generated results, presenting you with a list of the most authoritative pages on the topic. Today, that seems...

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