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Are PPC Services Worth it for Early-stage Tech Startups?

Are PPC Services Worth it for Early-stage Tech Startups?

by Alastair Nee | Mar 4, 2026 | Blog, Digital Marketing, Marketing

You’ve built something genuinely great.  Your product solves a real problem, your team believes in it, and your roadmap is solid.  There’s just one problem: nobody knows you exist.  For early-stage tech startups, this is the quiet crisis that kills...
Understanding the Value of Assisted Conversions

Understanding the Value of Assisted Conversions

by Shane Jordan | Dec 7, 2020 | Blog, Digital Marketing, PR, SEO

Think back to the last time you purchased a pair of headphones or earbuds online. Did you type “earbuds” into Google and click to purchase from the first search ad that popped up? Probably not. I bet you checked out a few brands, styles and colors before settling on...
Understanding the Importance of Quality Score in PPC Advertising

Understanding the Importance of Quality Score in PPC Advertising

by Alastair Nee | Sep 11, 2017 | Blog, Business, Content, Digital Marketing, Marketing, Resources

As a Digital Marketing Manager in an agency environment, finding new insights on ad optimization for clients is critical to maximizing their effectiveness. There is a plethora of information online when it comes to optimizing Adwords ads, which gives you many more...
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Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

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Latest posts

What is Schema Markup in Layman’s Terms, and Does It Help With AI Optimization (GEO)?

Jun 10, 2026

Schema markup has been around since 2011, calmly doing its job in the background while most marketers focused on keywords, backlinks, and content. It never really had its moment in the spotlight. That might finally be changing.   What is Schema Markup? So, what...

Brand Awareness Advertising for B2B: Playing the Smartest Long Game for Your Brand

Jun 3, 2026

The B2B buyer's shortlist is set before your sales team even knows a deal exists. Buyers arrive with four or five names already in mind, and they buy from that list 95% of the time. Meanwhile, AI search tools are drafting those shortlists before any human researcher...

Everything I Know About PR I Learned from Reality TV

May 27, 2026

Hear me out: reality TV shows can teach you a thing or two about effective PR strategy, and I’m not just talking crisis comms.  Reality TV is like a live PR lab. You’re watching real people, some of them minor celebrities in their own right, fighting to control the...

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